Corporate / Our Perspective
Civic Continues to Lead in U.S.
Published February 08, 2011
Manager of Honda Product Planning
American Honda Motor Co., Inc.
Our colleagues overseas at Honda Motor Co. recently announced that the Civic will no longer be sold in Japan. We've seen that spur some online conversation and wanted to set the record straight as it relates to the U.S. and American Honda.
In Japan, the popularity of mini-cars has led to the evolution of Honda's vehicle lineup. Over there, we meet consumers' small car needs with a variety of smaller vehicles and Civic has not played a major sales role in many years.
It's a decidedly different story in North America. Production and sales of the award-winning Honda Civic will continue in the U.S. and Canada. In fact, our customers are continuing to make Civic a top-ten selling vehicle in the U.S. in 2011 and Civic is our number one-selling vehicle in Canada.
Further, an all-new Civic lineup will be introduced in the Spring of 2011. While we can't say much about it at this point, we did announce that the next generation Civic Hybrid will be our first with a lithium-ion battery. So, Civic also will continue its role as a technology leader in the U.S. auto industry. Stay tuned for more information.
But we are confident that when America celebrates the end of 2011, Civic will once again rank as one of America's best-selling cars.