Corporate / Our Perspective
Honda Rearview Report: October 12 - October 18, 2013
Published October 18, 2013
"Word of mouth has always been a strong competitive advantage for Honda. With the reputation as a risk-taker Honda was founded around the idea of listening to the voice of the customer and creating products that are not only fuel efficient, safe and fun to drive, but offer great value for money with outstanding durability, quality and reliability.
Now, we are innovating both our products and our marketing efforts in order to connect and engage with our customers. There will be more risk-taking technologies in our products like the new two-motor hybrid system we are introducing this month in the Accord Hybrid and the three-motor sport hybrid system that will power the new Acura NSX. We also will take some risks with our marketing efforts that reflect changes in the way people communicate with each other about the brands and products in their lives.
I can tell you the idea of worrying about getting our mojo back is in our rear view mirror. The strategic plan we've followed for the past several years has created powerful momentum that is continuing to drive positive word of mouth for the Honda and Acura brands."
- Michael Accavitti, Senior Vice President of American Honda Motor Co., Ltd. at the J.D. Power and Associates Automotive Marketing Roundtable