Corporate / Our Perspective
Honda Rearview Report: April 12 - April 18, 2014
Published April 18, 2014
"A last bout of winter weather couldn't steal the thunder from this week's New York International Auto Show press preview, which served as the stage for the world debut of the all-new 2015 Acura TLX sedan and the announcement of the Honda HR-V as the name for our all-new subcompact Honda SUV, set to come to market next winter.
We also were pleased to hear more talk in the industry about selling cars "one customer at a time," which is a page directly out of the Honda playbook and brings added credence to our argument that fleet and retail sales are truly different things.
With that in mind, we're pleased to note that, during the first quarter of 2014, the Accord, Civic, CR-V and Odyssey continued as the best-selling models in their respective segments with retail customers who buy their cars "one at a time". Thanks to our customers for that!"
- John Mendel, Executive Vice President, American Honda Motor Co., Inc.