Hondanews Online Newsroom

Headlines: Honda Delivers 2013 Fit EV to Google and Stanford University

Wed, 08 Feb 2012 08:00:00 -0800

Honda recently delivered 2013 Fit EV battery-electric vehicles to Google Inc. and Stanford University as a part of the Honda Electric Vehicle Demonstration Program. Along with the city of Torrance, Calif., each participant is now conducting general testing as well as providing specific feedback related to the future introduction of electric vehicles. The Honda Electric Vehicle Demonstration Program participants are the first recipients of the 2013 Fit EV in the United States.

“The goal of the Honda Electric Vehicle Demonstration Program is to better understand the challenges and opportunities associated with the advancement in battery-electric technology,” said Steve Center, vice president of the Environmental Business Development Office at American Honda. “Honda has a long history with electric vehicles beginning with the introduction of our first battery-electric car, the EV Plus, nearly 15 years ago. Honda’s experience and the unique feedback that Google, Stanford University and the city of Torrance will provide will be valuable to the future introduction of battery-electric technology.”

Honda debuted the 2013 Fit EV at the 2011 Los Angeles Auto Show and announced plans to begin leasing the 123 city-mile per charge (76 mile range combined adjusted city/highway)1 battery-electric commuter vehicle to customers in select California and Oregon markets during the summer of 2012 with a rollout to east coast markets planned for Spring 2013. Equipped with a 20-kWh lithium-ion battery and 92- kW coaxial electric motor, the Fit EV battery can be fully recharged in as little as 3 hours when connected to a 240-volt circuit.

Google Inc.

The delivery of the Fit EV to Google Inc. was marked by an employee ride and drive. Nearly 100 ‘Googlers’ took the Fit EV for a spin around the Google Mountain View, Calif., campus. Google will now use the Fit EV as a part of its G-Fleet, an employee car-sharing service that features numerous plug-in vehicles. Google’s participation in the Honda Electric Vehicle Demonstration Program will involve analysis of vehicle usage including CO2 reduction, energy consumption on a miles/kWh basis and overall energy cost.

Stanford University Automotive Research

Over the past year, Honda has collaborated Stanford University professors, researchers and students from several departments including Mechanical Engineering and Psychology through various seminars and classes. The year-long collaboration resulted in a research direction on how to study the psychological and physical reactions of using battery-electric vehicles and how these reactions differ when driving a traditional gasoline-powered vehicle.

With the Fit EV now at Stanford, the research team will use both the battery-electric vehicle and a gasoline-powered Fit to test their theories. Successful methodology implementation will yield a goal of not only decreasing anxiety associated with new technology, but also increasing joy in the driving experience. Ultimately, the research results will help Honda to better understand customer acceptance of battery-electric vehicles and how to overcome physiological obstacles associated with the adoption of new technologies.

Connect to Honda:

Honda News & Views: http://www.honda.com/news
Honda Multimedia Newsroom (for media only): http://www.hondanews.com
Fit EV for consumers: http://www.FitEV.honda.com
Honda on Twitter: http://www.twitter.com/honda
Honda on Facebook: http://www.facebook.com/Honda
Honda on YouTube: http://www.youtube.com/honda
Honda on Flickr: http://www.flickr.com/hondanews
Honda Web Site: http://www.honda.com

¹ 123 city/95 highway mile range (unadjusted); 76 combined mile range (adjusted). Preliminary estimates determined by Honda using EPA methods. Your range will vary. For additional information about EPA test methods, visit http://www.fueleconomy.gov/feg/label/learn-more-electric-label.shtml

Headlines: Acura Debuts 2013 RDX and All-New ILX Sedan at Chicago Auto Show

Wed, 08 Feb 2012 06:20:00 -0800

Following up on its blockbuster appearance at this year's Detroit auto show, Acura today unveiled production versions of two new vehicles at the Chicago Auto Show. A completely redesigned 2013 Acura RDX crossover sport utility vehicle and the all-new 2013 Acura ILX luxury compact sedan were shown. Both new Acura models are scheduled for launch in the Spring.

"We are excited to be launching these two new luxury models as the gateway of Acura's revitalized product lineup," said Jeff Conrad, vice president and general manager of Acura. "As we embark on our second 25 years as a premium luxury-performance automobile brand, we are excited about the role these two vehicles will play in welcoming a new generation of luxury car buyers to the Acura brand."

2013 Acura ILX
The 2013 Acura ILX compact sedan is an all-new model that is positioned as the gateway into the Acura brand. The primary target customers for the new ILX are Generation Y-- successful 20 and 30-somethings moving into the luxury car ranks but looking for high-value propositions in their purchases.

"First-time luxury buyers tend to place a high value on exterior styling, affordability and environmental issues, and that's what we have created with the new Acura ILX," said Jon Ikeda, head of the Acura Design Studio. "The strategy behind this new model is to position ILX as the first opportunity for many young buyers to enter the luxury market."

Sleek and sporty, the ILX combines luxury, performance and efficiency. While maintaining a strong emphasis on stylish and aerodynamically efficient exterior design, the ILX features a large and airy greenhouse that provides excellent outward visibility. As a five-passenger luxury sedan, the ILX combines compact proportions with a spacious passenger interior and ample cargo space-- perfect attributes for young professionals on the go.

The ILX will feature three advanced, sporty and efficient powertrain choices, including Acura's first-ever gas-electric hybrid. The entry-level ILX will be powered by a 2.0-liter inline 4-cylinder engine producing 150 horsepower at 6,500 rpm and 140 lb-ft of torque at 4,300 rpm. Paired with a Sequential SportShift 5-speed automatic transmission, the ILX 2.0L has an EPA estimated* city/highway fuel economy of 24/32 mpg.

For those who seek a more dynamic driving experience, the ILX can be equipped with a 2.4-liter engine with an output of 201 horsepower at 7,000 rpm and 170 lb-ft torque at 4,300 rpm. Mated to a close-ratio, six-speed manual transmission, the ILX 2.4L has an EPA estimated* city/highway fuel economy of 20/29 mpg.

Marking the debut of Acura's first ever hybrid model, the ILX Hybrid makes use of a 1.5-liter inline engine and an Integrated Motor Assist® electric motor. Paired with a Continuously Variable Transmission (CVT), the ILX 1.5L Hybrid has an EPA estimated* city/highway fuel economy rating of 35/38 mpg.

The hybrid drivetrain uses the gasoline engine as the primary power source, while an electric motor provides additional power when needed. A lithium-ion battery pack is used to capture and store electricity for the 20 horsepower electric motor. Together, the gasoline engine and electric motor produce 111 horsepower at 5,500 rpm and 127 lb-ft of torque between 1,000-3,000 rpm. During braking, the gasoline engine deactivates and the electric motor acts as a generator to recharge the battery pack. At a stop, the 1.5-liter engine can enter idle-stop mode to save fuel and reduce emissions. The engine remains off until the brake pedal is released.

The ILX chassis utilizes advanced MacPherson strut front and multi-link rear suspension systems, along with new Amplitude Reactive Dampers. The dampers operate in two distinct performance parameters to simultaneously provide superior ride comfort and precision handling. In addition, Motion Adaptive Electric Power Steering is used for excellent steering feel and improved fuel efficiency. The result is a chassis with a high level of refinement, confident handling and a nimble and sporty driving experience.

The ILX will feature a high-quality, well-appointed interior that is smart, spacious and sporty. It will offer a number of new, high-value features including a standard Keyless Access System with smart entry and pushbutton start, along with Pandora® internet radio interface and SMS text message function for smart connectivity with the world.

As with all Acura models, the ILX will have a long list of standard features, multiple trim levels (a Premium Package and Technology Package), and excellent standard safety features-- including Acura's acclaimed Advanced Compatibility Engineering™ (ACE™) body structure, front, side and side-curtain airbags, 4-channel anti-lock brakes and Vehicle Stability Assist™ (VSA®). Although yet to be tested, Acura anticipates that the ILX will achieve top crash safety ratings from both the NHTSA and IIHS.

The available Premium Package features leather seating surfaces, heated front seats, an upgraded 360 watt stereo system, a rear view camera and an Active Sound Cancellation system to make for a quieter cabin.

Building on the Premium Package, the available Technology Package adds Acura's award winning ELS Surround® audio system and a full complement of relevant technologies, including AcuraLink® Satellite Communication System, Acura Navigation System with Voice Recognition™, AcuraLink Real-Time Traffic with Traffic Rerouting™, and AcuraLink Real-Time Weather™ with radar image maps. The navigation system makes use of a hard disk drive (HDD) with 60 gigabytes of storage capacity-- including 15 gigabytes that can be specifically allocated for music storage. With the available Premium or Technology Package, a new multi-view rear camera is used.

The Acura ILX will be manufactured (using U.S. and globally sourced parts), exclusively at the company's state-of-the-art Greensburg, Indiana plant, one of only three plants worldwide to receive J.D. Power and Associates' 2011 Platinum Award for outstanding product quality, and the top award for any factory in North America.

2013 Acura RDX
The 2013 Acura RDX, the second generation of Acura's five-passenger crossover SUV, will up the ante with a new approach to achieving both advanced performance and fuel efficiency via a new engine, transmission and all-wheel-drive system.

The 2013 RDX rides on a 4-wheel independent suspension with a MacPherson strut front and multi-link rear suspension design. A longer wheelbase, wider track and lower center of gravity provide the foundation for the new RDX's improved handling and ride quality. New chassis technology for 2013 includes Acura-exclusive Amplitude Reactive Dampers and a new Motion Adaptive Electric Power Steering system that replaces the previous hydraulic steering. The 2013 RDX will be available in front-wheel-drive and all-wheel-drive variants.

Standard features for 2013 RDX include bold new 5-spoke 18-inch wheels and improved 4-wheel disc brakes that include an Anti-lock Braking System (ABS) with Electronic Brake Distribution (EBD) and Brake Assist. Not only do the brakes provide better performance, but they also incorporate improvements to lessen brake drag for reduced rolling resistance and improved fuel economy.

Replacing the turbocharged 2.3-liter inline 4-cylinder used with the previous RDX, the 2013 RDX will now have as standard equipment a 3.5-liter V-6 engine that produces 273 horsepower-- 33 more than the outgoing model. For even higher performance and improved fuel economy, the RDX makes use of an all-new 6-speed automatic transmission with a new lock-up torque converter. The RDX also gets a new, lighter weight all-wheel-drive system that provides outstanding performance and safety with increased efficiency to achieve higher fuel economy.

With an EPA estimated* city/highway fuel economy rating of 20/28 mpg, front-wheel-drive versions of the 2013 RDX are expected to offer the best fuel economy of any gasoline-powered V-6 luxury SUV in the class. All-wheel-drive models have an EPA estimated* city/highway fuel economy of 19/27 mpg.

The RDX boasts a sleek and more aerodynamic body, evolving RDX from a sporty, compact SUV to a more formal SUV appearance with a longer, sculpted hood and styling that is more elegant and sophisticated to match the Acura philosophy of timeless, beautiful design.

Inside the 2013 RDX, new sweeping shapes, matte surface trim, and generous use of leather combine to give the RDX interior an upscale look and luxury feel that Acura customers have come to expect. Abundant use of sound deadening materials and Active Sound Control team to provide an exceptionally quiet cabin. Additional interior features, such as larger door openings, more passenger room, increased cargo volume and an available power rear tailgate make the RDX interior even more accommodating and flexible.

The 2013 RDX will receive a host of new technologies including Pandora® internet radio interface, SMS text message feature, a Keyless Access System with smart entry and pushbutton start, and a three view rear camera. An available Technology Package will provide a full complement of relevant technologies, including an Acura ELS Surround® audio system, AcuraLink® Satellite Communication System, Acura Navigation System with Voice Recognition™, AcuraLink Real-Time Traffic with Traffic Rerouting™, and AcuraLink Real-Time Weather™ with radar image maps. New for 2013, an even more advanced navigation system utilizes a hard disk drive (HDD) with 60 gigabytes of storage capacity-- including 15 gigabytes that can be allocated for music storage.

Passenger safety has always been a cornerstone of every Acura model. In addition to using Acura's acclaimed Advanced Compatibility Engineering™ (ACE™) body structure, the 2013 RDX employs new design features and myriad high strength materials aimed specifically at occupant protection. Although yet to be tested, Acura anticipates that the RDX will achieve top crash safety ratings from both the NHTSA and IIHS.

The 2013 RDX will be produced (using U.S. and globally sourced parts) exclusively by the company's East Liberty, Ohio plant-- home to one of four of Honda plants ranked among the top five-rated assembly lines in North America in the J.D. Power and Associates' 2011 Initial Quality Study (IQS). The first generation RDX is produced at the Marysville, Ohio auto plant.

For media information and high-resolution photos of Acura vehicles, please visit www.acuranews.com. For consumer information, please visit www.acura.com.

*Preliminary EPA mileage estimate determined by Honda. Final EPA mileage estimates not available at the time of printing. Use for comparison purposes only.

Vehicle Dimensions
	2013 ILX	2013 RDX
Length	179.1 in	183.5 in
Width	70.6 in	73.7 in
Height	55.6 in	66.1 in
Wheelbase	105.1 in	105.7 in

Headlines: Honda Most Honored Brand on ACEEE's "Greenest Vehicles of 2012" List

Tue, 07 Feb 2012 09:45:00 -0800

A total of seven Honda brand vehicles earned recognition from the American Council for an Energy-Efficient Economy (ACEEE), including four Honda vehicles named the "greenest vehicles of 2012." In the annual ACEEE's "Green Book® Online"ranking of environmentally responsible vehicles, the near-zero emissions natural gas-powered Civic Natural Gas five-passenger sedan tied for second place, with the Insight, Civic Hybrid and CR-Z also included on the list of ACEEE's 12 most environmentally responsible vehicles available to the public.

The Insight hybrid, the compact Fit and the Odyssey minivan were also named as "greener choices of 2012" within their respective classes. This is the 14th straight year that multiple Honda vehicles have been named in the top 12.

"Honda is honored to have our natural gas vehicle and our hybrid and gasoline-powered vehicles among ACEEE's 'greenest' and 'greener' choices," said Steven Center, vice president of the Environmental Business Development Office at American Honda. "The ACEEE's annual recognition of Honda's fuel-efficient vehicles further validates our commitment to create a cleaner, more energy-efficient and sustainable transportation future."

The ACEEE ranking system uses a singular measure that incorporates fuel economy and health-related pollution impacts plus global warming and upstream emissions. All vehicles are analyzed and given a "Green Score" which is used to rank a vehicle's total environmental performance, including a list of the 12 "greenest" and 12 "meanest" vehicles along with a ranking of greenest vehicles by segment.

Named as one of the list's 'greenest vehicles,' the Civic Natural Gas is the only OEM-built, dedicated CNG passenger car assembled in the U.S. and the only vehicle certified by the EPA to meet both Federal Tier 2 Bin 2 and Inherently Low Emission Vehicle (ILEV) zero evaporative emission certification standards. Honda recently announced the expansion of Civic Natural Gas retail sales to 197 dealers in 36 states. The increased availability of the Civic Natural Gas helps bring inherently clean-burning natural gas technology to an even broader audience while also supporting diversity in transportation energy resources. Featuring new styling, enhanced feature content and increased fuel economy, the redesigned 2012 Civic Natural Gas can now be equipped with the Honda Satellite-Linked Navigation System featuring an exclusive database of publicly accessible Compressed Natural Gas (CNG) refueling stations across the United States.

Honda's Environmental Leadership
Honda has a long history of environmental innovation, including the retail introduction of America's first hybrid (1999 Honda Insight), delivery of the first fuel-cell electric vehicle in the U.S. (2002 Honda FCX) and the first gasoline-powered vehicles in the hands of consumers to meet stricter emissions standards, including: the 1996 Honda Civic, the first gasoline Low Emissions Vehicle (LEV); the 1998 Honda Accord, the first gasoline Ultra-Low Emissions Vehicle (ULEV); the 2000 Honda Accord, the first gasoline Super Ultra-Low Emissions Vehicle (SULEV); and the 2001 Civic Natural Gas, the first vehicle to quality as an Advanced Technology Partial-Zero Emissions Vehicle (AT-PZEV). The Honda Fit EV and the Honda Accord Plug-In Hybrid, both coming soon, will be the next critical steps in Honda's portfolio approach to alternative fueled vehicles.

For more information or downloadable high-resolution images of Honda award winners and other Honda vehicles, please visit www.hondanews.com. Consumer information is available at www.honda.com. For more information on ACEEE, visit http://www.greenercars.org.

Connect with Honda:
Honda Media Newsroom (for journalists): www.hondanews.com
Honda (for consumers): automobiles.honda.com
Honda on Facebook: http://www.facebook.com/Honda
Honda on YouTube: www.youtube.com/honda
Honda on Flickr: www.flickr.com/hondanews
Honda on Twitter: www.twitter.com/honda
Honda on Google+

ACEEE's Green Book® Online — GREENEST VEHICLES OF 2012

Make and Model	Specifications	Emission Standard a	MPG: City	MPG: Hwy	Green Score
MITSUBISHI I-MIEV b	Electric (Li-ion bat.)	ZEV	3.8	2.9	58
HONDA CIVIC NATURAL GAS c	1.8L 4, auto [CNG]	PZEV / Bin 2	27	38	55
NISSAN LEAF	Electric (Li-ion bat.)	ZEV	3.1	2.7	55
TOYOTA PRIUS d	1.8L 4, auto CVT	PZEV / Bin 3	51	48	54
HONDA INSIGHT	1.3L 4, auto CVT	PZEV	41	44	53
SMART FORTWO CABRIOLET / COUPE	1.0L 3, manual [P]	ULEV II / Bin 5	34	38	53
SCION IQ	1.3L 4, auto CVT	ULEV II / Bin 5	36	37	52
HONDA CIVIC HYBRID e	1.5L 4, auto CVT	PZEV / Bin 2	44	44	52
LEXUS CT200H	1.8L 4, auto CVT	SULEV II / Bin 3	43	40	51
TOYOTA CAMRY HYBRID LE	2.5L 4, auto CVT	PZEV / Bin 3	43	39	51
HONDA CR-Z	1.5L 4, auto CVT	PZEV	35	39	50
TOYOTA YARIS	1.5L 4, manual	ULEV II / Bin 5	30	38	50
[CNG] denotes compressed natural gas fuel. [P] denotes premium gasoline. "auto CVT" denotes continuously variable automatic transmission. a A listing with two emission standards (e.g., Tier 2 bin 2/ PZEV) denotes a single vehicle carrying both a Federal and a California emission certification. Green Scores for such listings reflect the cleaner of the two certifications. b Fuel economy for electric vehicles is provided in miles per kilowatt-hour. c Compressed natural gas (CNG) vehicle fuel economy given in gasoline-equivalent miles per gallon. d The Toyota Prius V earns a Green Score of 51 e The Honda Civic Hybrid runs on a Lithium Ion battery

Headlines: Honda On Top Again At Anaheim Two

Mon, 06 Feb 2012 14:29:00 -0800

Round five of the Monster Energy AMA Supercross, an FIM World Championship Series made its way back to Anaheim, California. For a second time this season Honda riders battled for the top podium position in front of a nearly sold-out crowd at Angel Stadium. Honda had an impressive night with GEICO Honda’s Eli Tomac taking his third consecutive win, and TwoTwo Motorsports/Honda rider Chad Reed riding his way to a third-place finish. Team Honda Muscle Milk’s Justin Brayton also had an impressive night, finishing in fifth.

After struggling the last few weeks to get the finishes he desires, Team Honda Muscle Milk’s Justin Brayton was able to put together a very noteworthy ride at Anaheim Two. Brayton set the tone for the day during qualifying by laying down the fastest lap time, giving him first gate pick heading into the heat races. In his heat race Brayton got a good start, making his way to the front of the pack. He lead throughout the majority of the race but was eventually passed on the last lap, leaving him with a second-place finish. In the main, Brayton was able to put together a solid ride from start to finish. When the gate dropped he grabbed third place out of the first turn and battled the entire 20 laps, finishing a respectable fifth place.

“The day went really great for me, starting with a successful practice, which was able to set the tempo for the rest of the night,” said Brayton. “After the last few weeks of not placing where I know I belong, it was a great step in the right direction. We have been working really hard, especially on my starts because that is key to having a great race. This weekend was a confidence booster for me, but more than anything it was a relief knowing that all my hard work is starting to pay off.”

TwoTwo Motorsports/Honda rider Chad Reed had another successful night, leaving with a third-place finish and second place in the points chase. In heat one Reed finished second, followed by Supercross.com/Honda rider Andrew Short. Reed, who battled flu symptoms all day, got a second-place start in the main but was eventually passed and had to settle for third.

“It was a rough week for me, with myself and family being sick,” said Reed. “Despite not being 100 percent, I am happy with my third-place finish because I fought as hard as I could for a podium. We are ready to move forward and go into the next round positive and ready to take back the points lead and that red plate.”

For the third week in a row GEICO Honda’s Eli Tomac dominated the Lites class and will go into San Diego with a 22-point lead. Tomac nabbed the holeshot in the Lites main event but was quickly passed by Cole Seely with Troy Lee Designs/ Lucas Oil/ Honda racing. Seely led the pack until going down on lap three but was able to recover and stay in second place, where he would remain the rest of the race. Tomac quickly capitalized on the mistake, taking the lead and running away with it.

“The day started off a little slow with practice. I wasn’t exactly where I wanted to be so that gave me a little fire going into the heat race,” said Tomac. “Going into the next round it is definitely nice having those 22 points as a cushion. I am going to try and keep getting good starts and try not to make any mistakes throughout the rest of the rounds. I am looking forward to San Diego since it is where I got my first Supercross win and is the home to my favorite football team.”

Supercross Main Event
1. Ryan Villopoto
2. James Stewart
3. Chad Reed (Honda)
4. Ryan Dungey
5. Justin Brayton (Honda)
6. Kevin Windham (Honda)
7. Davi Millsaps
8. Mike Alessi
9. Brett Metcalfe
10. Brock Tickle

Supercross Championship Points (after 5 of 17 rounds)
1. Ryan Villopoto 108
2. Chad Reed 105
3. Ryan Dungey 103
4. James Stewart 95
5. Kevin Windham 73
6. Jake Weimer 71
7. Andrew Short 59
8. Brett Metcalfe 57
9. Davi Millsaps 56
10. Justin Brayton 53

Supercross Lites West Main Event
1. Eli Tomac (Honda)
2. Cole Seely (Honda)
3. Marvin Musquin
4. Dean Wilson
5. Nico Izzi
6. Michael Leib (Honda)
7. Mat Moss
8. Vince Friese (Honda)
9. Travis Baker (Honda)
10. Martin Davalos

Supercross Lites West Points (after 5 of 9 rounds)
1. Eli Tomac 113
2. Dean Wilson 91
3. Marvin Musquin 84
4. Cole Seely 79
5. Zach Osborne 67
6. Nico Izzi 62
7. Tyla Rattray 60
8. Jason Anderson 54
9. Ryan Sipes 53
10. Matt Moss 53

About Honda
American Honda Motor Co., Inc. is the sole distributor of Honda motorcycles, scooters, ATVs and MUVs in the U.S. American Honda’s Motorcycle Division conducts the sales, marketing, and operational activities for these products through authorized Honda dealers. For more information on Honda products, go to www.powersports.honda.com.

Headlines: Honda Power Equipment Earns Seven 2011 MarCom Awards

Thu, 02 Feb 2012 06:00:00 -0800

Honda Power Equipment, a division of American Honda Motor Co., Inc. has received a total of seven MarCom Awards for several of its computer-based dealer and distributor service training modules. Two business units of Honda Power Equipment - Honda Engines and Honda Marine - were recognized by the Association of Marketing and Communication Professionals for their comprehensive training programs and individual instructional sections.

Specifically, Honda Engines earned an overall Platinum MarCom Award for its Honda Engines Training and Certification System (TACS), along with specific recognition for two training modules offered within the system: 4-stroke engine theory and carburetor theory. Additionally, Honda Engines garnered a Gold MarCom statuette for its electrical fundamentals training module, while the company's basic emissions and DDiN navigation module were noted as receiving an honorable mention.

Honda Marine was awarded a Platinum MarCom for the outboard rigging curriculum offered to dealer technicians via the Honda Marine online technical training program.

Honda produced its unique online service training solution in conjunction with Irvine, California-based Pacific Technology Solutions (PTS). The training is used in Honda Engine and Honda Marine dealership and distributor facilities nationwide.

Administered and judged by the Association of Marketing and Communication Professionals, the MarCom Awards program recognizes outstanding creative achievement by industry professionals whose talent exceeds a high standard of excellence, and whose work serves as a benchmark for the industry. Winners are selected from more than 6,000 entries within 200 categories, covering seven forms of media and communication efforts, including: marketing; publications; promotions; public service/pro bono; creativity; and electronic/interactive.

"The Honda Power Equipment organization is honored that the online training programs of two of our business groups have been recognized for excellence in marketing and communication," said Scott Conner, vice president, Honda Power Equipment. "At Honda, our teams always make it a priority to listen to and work closely with our dealers and distributors in developing a training system that meets their unique needs."

Honda is the world's largest engine manufacturer, having sold more than 27 million units in 2010 across all of its global product lines. The company's marine outboard and general purpose engine products are characterized by the same technology that is behind the Honda reputation for unparalleled durability, quality and reliability.

# # #

Editor's Note:

Honda Power Equipment, a division of American Honda Motor Co., Inc., markets a complete range of outdoor power equipment, including outboard marine engines, general purpose engines, generators, lawnmowers, pumps, snowblowers, tillers and trimmers for commercial, rental and residential applications. Its comprehensive product line is powered exclusively by 4-stroke engines.

Information for media regarding Honda Marine and Honda Engine products is available at www.hondanews.com.

Consumer information, including model overviews and updates, video clips, and complete specifications regarding Honda products, is available at www.honda.com.

For Honda Engines product inquiries and dealer locations, please visit www.engines.honda.com.

For Honda Marine product inquiries and dealer locations, please visit www.hondamarine.com.

Connect with Honda Generators on Facebook by visiting http://www.facebook.com/HondaGenerators

Connect with Honda Marine on Facebook by visiting http://facebook.com/hondamarine.

Headlines: Statement by American Honda Regarding Spare Tire/Tire Information Placard Recall: 2011-2012 Ridgeline

Wed, 01 Feb 2012 15:37:00 -0800

Honda will voluntarily recall 206 model-year 2011 and 2012 Ridgeline vehicles in the U.S. to inspect whether the factory-installed spare tire matches the spare tire information included on the FMVSS mandated tire information placard installed on the vehicles’ driver-side doorjambs. If the tire information placard and the installed spare tire do not match, Honda will either provide customers with a compact spare tire that matches the information included on the originally installed tire information placard or install a new placard that reflects the spare tire that was installed at the factory.

The Ridgeline sold in the United States normally is factory-equipped with a compact spare tire. In affected vehicles, a full-sized spare tire specified for certain export markets may have been mistakenly installed in the In-bed Trunk® during vehicle assembly. For these vehicles, the tire size and recommended cold inflation pressure for the installed (full-size) spare tire are not correctly displayed on the vehicle’s tire-information placard, and thus the tire-information placard does not comply with FMVSS requirements. No crashes or injuries have been reported.

Honda is announcing this recall to encourage owners of all affected vehicles to take their trucks to an authorized dealer as soon as they receive notification of this recall from Honda. Mailed notification to customers will begin in mid-February 2012. In addition to contacting customers by mail, in mid-February, owners of these vehicles will be able to determine if their vehicles require inspection by going on-line to www.recalls.honda.com or by calling (800) 999-1009, and selecting option 4.

Headlines: Acura Announces January Sales Increase; TL Up 43 Percent

Wed, 01 Feb 2012 11:05:00 -0800

Acura posted January sales of 8,381 an increase of 5.3 percent compared to January 2011.

"With inventory still building to optimal levels, 2012 is off to a good start," said Jeff Conrad, vice president of Acura sales. "After the successful launch of the RDX Prototype and the ILX and NSX Concepts at the Detroit Auto Show, strong January sales and the buzz surrounding Acura's Super Bowl commercial, the Acura brand has real momentum going forward."

Total car sales reported 4,582 units, up 24.1 percent versus January 2011, with the TL posting 2,283 units and the TSX 2,266 units, up 43.4 and 16.7 percent respectively. The MDX was Acura’s best selling model with 2,861 sales for the month, down 8.5 percent. Total truck sales tallied 3,799 units, down 11 percent.

Additional ways to connect with Acura:
Media Information: www.acuranews.com
Consumer Information: www.acura.com
Facebook: www.facebook.com/Acura
Twitter: www.twitter.com/Acura_Insider
YouTube: www.youtube.com/acura

Headlines: American Honda Reports January Sales Increase; Civic Up Nearly 50 Percent

Wed, 01 Feb 2012 10:54:00 -0800

American Honda Motor Co., Inc., today reported January 2012 monthly new-vehicle sales of 83,009, an increase of 8.8 percent over January 2011. The Honda Division posted January 2012 sales of 74,628, an increase of 9.3 percent year-over-year.

In its first full month of sales, the all-new Honda CR-V set a January record with sales of 18,960, up 16.0 percent over last year's record-setting total of 16,339. The Civic also continued to build momentum with sales of 21,883, up an impressive 49.5 percent compared to January 2011. The Accord posted January sales of 13,659, up 1.5 percent from the same period last year. Honda's Ridgeline pickup posted its second consecutive month of double-digit sales growth, up 45.6 percent year-over-year to 1,245 units.

"Honda's return to full strength on the manufacturing front is already beginning to pay dividends on the sales floor," said John Mendel, American Honda executive vice president of sales. "On top of kicking off 2012 with record January sales for the new CR-V, it's gratifying to see how many Civics we can sell when we actually have Civics to sell. It's great to see customers embrace this great vehicle now that our dealers have enough cars on their lots."

The Acura Division's January sales totaled 8,381, up 5.3 percent compared to January 2011, with two models registering strong sales increases. Sales of the TL sedan reached 2,283, up 43.4 percent from the same period last year, while TSX sales totaled 2,266, a year-over-year increase of 16.7 percent.

For more information about Honda vehicles, please visit www.automobiles.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.

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Headlines: Honda to Invest $98 Million in Anna Engine Plant for Production of Advanced Transmission Components

Wed, 01 Feb 2012 07:30:00 -0800

Honda announced today that it will invest $98 million at its Anna, Ohio engine plant as part of a strategy to build the company's next-generation powertrain technologies in Ohio. The move is aligned with a $120 million investment, announced last year, for the production of a new continuously variable transmission (CVT) in Russells Point, Ohio.

The Anna Engine Plant will manufacture high-tech pulley components for Honda's new CVT technology, which is part of the new Honda 'Earth Dreams' powertrain technology lineup, to be deployed for the first time in the U.S. in the all-new, more powerful and fuel-efficient 2013 Honda Accord.

Honda will produce its technically advanced CVT on a new assembly line at Honda Transmission Mfg. of America, Inc. in Russells Point. The modernization and expansion of the Russells Point transmission plant, along with the new pulley component production at the Anna plant, will create 150 new jobs.

Since November 2010, Honda has announced new investments exceeding $500 million in its two auto plants and two powertrain plants in Ohio.

"For decades, our two Ohio powertrain plants have worked together to deliver advanced products for our customers," said Hide Iwata, president and CEO, Honda of America Mfg., Inc. "The production of this new CVT technology puts the Buckeye State right in the middle of Honda's global strategy."

The new transmissions will debut in the all-new 2013 Honda Accord models that will come to market later this year. The Accord for the U.S. market is built only in Ohio at the Marysville Auto Plant.

"Applying Honda's new Earth Dreams Technologies in the production of engines and transmissions will greatly enhance the driving performance of Honda vehicles, and help us achieve fuel economy leadership in every segment over the next three years," said Iwata.

While the Anna plant prepares for its production launch, the nearby Russells Point transmission plant will proceed with CVT production this summer. These transmissions require highly sophisticated pulley components. Initially, these components will be supplied from Honda operations in Japan, before CVT production for U.S. models is taken up by the Anna plant in 2013.

"Our associates have incredible experience and we are counting on them to help us introduce an even higher level of powertrain technology for our customers," Anna Engine Plant Manager, John Spoltman, said. "The new CVT technology will be mated with Honda's new Earth Dreams 2.4-liter direct-injection engine, which will also be produced here at the Anna Engine Plant."

Earth Dreams technology defines Honda's next-generation engine and transmission strategy to realize advanced levels of both performance and fuel efficiency. Introduction of the new CVT for mid-size cars, will improve fuel economy by approximately 10 percent compared with the current five-speed automatic transmission.

The new component production operation at Anna will utilize 84,000 square feet of plant space for lathing, heat-treating, grinding and subassembly of precision CVT pulley systems. With the capacity to manufacture 1.18 million V-6 and four-cylinder engines annually, the Anna Engine Plant is the largest automobile engine factory in Honda's global production network.

At the Russells Point transmission plant, CVTs will be manufactured on a sophisticated assembly line that is being constructed as part of a $70 million, 200,000-square-foot expansion of the facility. An additional $50 million is being invested in a 75,000-square-foot expansion of the facility for additional aluminum casting operations to support the CVT assembly line.

Honda Transmission Mfg. of America currently employs 1,050 associates. In addition to automatic transmissions, the Russells Point plant also manufactures four-wheel-drive systems. Both plants manufacture the precision steel parts for engines and transmissions, and four-wheel-drive components.

Today's announcement continues a series of major initiatives by Honda in its Ohio operations. In January, the Acura luxury brand revealed that the all-new Acura NSX supercar will be developed in Ohio and built at a new manufacturing operation in central Ohio. And since November 2010, Honda has now announced more than $500 million in investments for advanced technologies and systems at it four existing Ohio plants.

Other major initiatives now underway include construction of on-site parts consolidation centers at Anna and East Liberty, a sophisticated new stamping press at the Marysville Auto Plant, and several major projects at East Liberty to expand assembly lines, implement new paint technologies and consolidate vehicle quality operations.

About Honda Manufacturing in Ohio
Based on Honda's longstanding commitment to "build products close to the customer," Honda began operations at its first U.S. auto plant nearly 30 years ago, on November 1, 1982, in Marysville, Ohio. Honda now has the capacity to build 680,000 automobiles annually at its two auto plants in Marysville and East Liberty, Ohio.

Honda employs more than 13,500 Ohioans. The company's total investment in its extensive operations in the state exceeds $8 billion.

In addition, in 2011 Honda purchased nearly $6 billion in parts and materials from more than 150 Ohio suppliers, and more than $16 billion in parts and materials from 600 domestic suppliers in North America.

Honda has seven auto plants in North America have the capacity to manufacture 1.63 million automobiles annually, using domestic and globally sourced parts. More than 80 percent of the Honda and Acura products sold in the U.S. are built in North America.

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For more information, contact:
Ron Lietzke at Honda of America Mfg.: 937-441-0968
ron_lietzke@ham.honda.com

Connect with Honda of America, and Acura and Honda brands:
Honda of America Mfg., Inc. (Press Room): www.ohio.honda.com
Acura Media Newsroom (for journalists): www.acuranews.com
Honda Media Newsroom (for journalists): www.hondanews.com

Headlines: Production Versions of ILX and RDX Make World Debuts at the 2012 Chicago Auto Show

Tue, 31 Jan 2012 09:00:00 -0800

The production versions of the all-new Acura ILX and the completely redesigned Acura RDX will make their world debuts at the 2012 Chicago Auto Show, February 8, 2012, Acura announced today.

The 2013 Acura ILX luxury compact sedan is an all-new model positioned as the gateway to the Acura brand. Sleek and sporty, the ILX will feature three distinct powertrains, including Acura's first ever hybrid. The ILX will feature a high–quality, well-appointed interior that is smart and spacious. It will offer a number of new, high-value features including a standard Keyless Access System with smart entry and pushbutton start, along with Pandora® internet radio interface and SMS text message function for smart connectivity with the world.

The new 2013 RDX, Acura's compact crossover Sport Utility Vehicle, will offer a perfect balance of luxury and utility. The RDX will now be powered by a V-6 engine, producing 33 more horsepower than the outgoing model— yet it is expected to offer the best fuel economy of any gasoline-powered luxury SUV in its class. Interior features, such as larger door openings, more passenger room, increased cargo volume and a power rear tailgate make the RDX interior even more accommodating and flexible.

Although there will not be a media press conference, both vehicles will be on display in the Acura booth at McCormick Place, Chicago. Press information and photos will post to www.acuranews.com on February 8, 2012.

Headlines: Acura to Debut Super Bowl XLVI Commercial, First for the Brand

Mon, 30 Jan 2012 13:53:00 -0800

Acura, for the first time, will run a commercial during the Super Bowl championship game to capitalize on communicating with the more than 100 million viewers. Designed to strengthen Acura brand awareness and leverage Acura's announcement in Detroit at the North American International Auto Show earlier this month, a 60-second commercial featuring the iconic talent of Jerry Seinfeld and Jay Leno coupled with the highly anticipated NSX supercar concept will air during the third quarter.

"Acura has a specific plan in place across all communication channels to build off of the first round of product news announced at the North American International Auto Show. The response to the ILX, RDX and NSX supercar concept has been extremely positive," said Susie Rossick, Acura Brand Manager. "Our Super Bowl strategies are simple—build upon the buzz created in Detroit and leverage the excitement for the future return of the legendary NSX to the Acura lineup."

This commercial, "Transactions," depicts the over-the-top antics of two actual top car collectors, Jerry Seinfeld and Jay Leno, in an unrelenting bid to be the first in line to take delivery on the first Acura NSX.

"The goal is to present a commercial that not only clearly positions the NSX as the ultimate 'must have' sports car, but does it in a way that is memorable, entertaining and aligned with Acura's brand position," said John Hage, EVP/executive creative director at rp&, Acura's advertising agency of record.

The Super Bowl campaign includes a pre-game release of a 1-minute 50-second -extended version of "Transactions," PR initiatives, search, seeding and paid media placements. The commercial will be featured in Acura dealerships across the country. In addition, as the preferred vehicle of W Hotels, the commercial will be shown in-car on the MDX's rear-entertainment DVD screen during guest rides.

"Transactions" will help to build upon the anticipation coalescing for the next chapter of Acura, which commences this spring with the launch of the all-new RDX crossover sport utility vehicle and the introduction of the all-new ILX luxury compact sedan.

Headlines: 10th Anniversary Honda Battle of the Bands Marks Unforgettable Celebration of HBCU Marching Band Experience

Mon, 30 Jan 2012 10:00:00 -0800

An enthusiastic crowd of some 60,000 fans, students and alumni packed the Georgia Dome on Saturday to be part of the one-of-a-kind spectacle that is the Honda Battle of the Bands (HBOB) Invitational Showcase. The crowd was treated to a series of spectacular performances by eight of the nation's top marching bands from Historically Black Colleges and Universities (HBCU), as well as an electrifying halftime performance by Grammy Award-winning R&B songstress Monica, as the Honda Battle of the Bands marked the 10th anniversary of its Invitational Showcase event.

The unparalleled pageantry, musicianship and camaraderie of the HBCU marching band experience and tradition was on full display, as the dynamic performances by: Albany State University, Bethune Cookman University, Jackson State University, Prairie View A&M University, South Carolina State University, Tennessee State University, Virginia State University and Winston-Salem State University brought to life the "Homecoming" theme of the 2012 Honda Battle of the Bands program.

The 10th anniversary Honda Battle of the Bands called for all HBCU marching band alumni, current students and fans to attend this special anniversary event. Just as "The Yard" on HBCU campuses serves as the community gathering place for all homecoming activities, the Georgia Dome was transformed into "The Honda Battle of the Bands Yard" and re-created the HBCU homecoming experience with everything from a pee-wee football scrimmage to a short step-show.

The Honda Battle of the Bands Invitational Showcase is the nation's largest and most highly anticipated HBCU music event. Widely known as "the Super Bowl for Black college bands," the program was started 10 years ago to highlight and celebrate the heritage and showmanship of HBCU marching bands. Dedicated solely to supporting HBCU music education programs, the program also stands as the only national music scholarship program of its kind. Each of the eight schools that participated in this year's Invitational Showcase earned $20,000 in grant money for their school's music scholarship program. In all, more than $200,000 in music scholarship grants were awarded to the 41 schools participating in the 2012 Honda Battle of the Bands program.

Honda Battle of the Bands Fan Wins New 2012 CR-V
Elijah Hayes of Fort Valley State University was the winner of a new 2012 Honda CR-V. "Band Chatter," introduced for the 10th anniversary of the Honda Battle of the Bands program, was an online social media challenge that gave HBCU students the opportunity to flex their Facebook and Twitter skills for a chance to win a trip for two to the Invitational Showcase and a new Honda CR-V. Hayes, this year's winner, accumulated points through daily Facebook postings, comments and photo uploading and sharing earning him a chance to win.

Recruitment Fair Encourages High School Seniors to Think About College
In addition to the marching band performances at the Invitational Showcase, HBOB includes an HBCU Recruitment Fair engaging high school students with representatives of HBCU schools. Conceived to go one step beyond just exposing young people to the opportunities offered by historically black colleges and universities, the HBOB HBCU Recruitment Fair is unique in enabling prospective college students to meet with marching band and admissions recruiters to discuss admissions requirements and scholarship opportunities. More than 35 institutions exhibited, and more than 3,000 young people attended this year's Recruitment Fair event.

For more information on the Honda Battle of the Bands program and the Invitational Showcase visit www.HondaBattleoftheBands.com, the official online destination and clearinghouse for all HBOB information.

For downloadable, broadcast quality, video and high-resolution photos please go to epklink.com/hondabattleofthebands.

Honda Battle of the Bands on Facebook: http://www.facebook.com/HondaBattleoftheBands
Honda Battle of the Bands on Twitter: http://www.twitter.com/the_honda
Honda Battle of the Bands on YouTube: http://www.youtube.com/hondabotb
(For Media Only) Honda Multimedia Newsroom: http://www.hondanews.com

About Honda
American Honda Motor Co., Inc., was founded in 1959 as the U.S. sales and marketing subsidiary of Honda Motor Co., Ltd. Honda currently produces automobiles, all-terrain vehicles, power equipment products and engines at its nine major U.S. manufacturing operations, using domestic and globally sourced parts. Honda's long-standing commitment to the support and success of the nation's Historically Black Colleges and Universities began more than 20 years ago with the establishment of the Honda Campus All-Star Challenge, a program designed to showcase the academic gifts and prowess of HBCU students. American Honda established Honda Battle of the Bands ten years ago as an effort to support HBCU music programs. For more information, visit www.honda.corporate.com.

About Verizon
Verizon Communications Inc. (NYSE, Nasdaq: VZ), headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to consumer, business, government and wholesale customers. Verizon Wireless operates America's most reliable wireless network, with more than 107 million total connections nationwide. Verizon also provides converged communications, information and entertainment services over America's most advanced fiber-optic network, and delivers integrated business solutions to customers in more than 150 countries, including all of the Fortune 500. A Dow 30 company with $106.6 billion in 2010 revenues, Verizon employs a diverse workforce of more than 195,000. For more information, visit www.verizon.com.

Headlines: Honda Pays Homage to Famous Film in Super Bowl XLVI Commercial

Mon, 30 Jan 2012 08:21:00 -0800

Award-winning actor Matthew Broderick is starring in a fourth-quarter Super Bowl commercial to promote the all-new 2012 Honda CR-V.

"Matthew's Day Off" is part of an integrated, multiplatform advertising campaign that began earlier this month to support the launch of the all-new Honda CR-V. The campaign encourages the active, hip Gen-Y audience transitioning between their carefree twenties and their more focused thirties to conquer their aspirations by completing their own "Leap List."

"Our primary goal is to support the launch of the all-new CR-V, a pillar vehicle in the Honda lineup, while representing the inherent fun and youthfulness of the Honda brand," said Tom Peyton, Honda brand manager, American Honda Motor Co., Inc.

Playing off the Leap List concept, "Matthew's Day Off," directed by Todd Phillips (The Hangover, Due Date, Old School), stars Broderick playing himself while drawing on his well-known coming-of-age character that the CR-V target audience grew up watching.

"As with our other CR-V commercials that began airing this month, this fun commercial reminds viewers to go out and embrace life — do the things you want to do, not just the things you have to do," said Joe Baratelli, EVP, ECD at RPA, Honda's longstanding agency of record.

Hidden in the commercial are dozens of "Easter eggs" reflective of the original film. Fans are encouraged to watch the spot closely to see how many references they can find. For example, an iconic vest that was worn in the original movie is visible in a department store window that appears briefly. To view the commercial and comment on the "Easter eggs," viewers can go to http://www.facebook.com/hondacrv.

To build anticipation for Honda's Super Bowl commercial an eight-second teaser, "Coming Soon," was loaded onto YouTube on Jan. 26 and amassed nearly four million views. A pre-game release of a 2-minute 23-second extended version of "Matthew's Day Off" will be supported by public relations, search marketing and social media. In addition, Honda fans will get a sneak peek of the Super Bowl ad on Honda's Facebook page and Google+ page, which was just launched last week. Fans are encouraged to use the hashtag #dayoff online when talking about Honda's Super Bowl commercial. Momentum will continue the week after the game with several large portal takeovers featuring "Matthew's Day Off."

About the 2012 Honda CR-V
On-sale nationwide, the all-new, fourth-generation 2012 Honda CR-V introduces an upscale styling direction, greater fuel efficiency, and added features and functionality. Compact on the outside and roomy inside, the CR-V represents an ideal balance for size and capability in the entry SUV segment. The all-new five-passenger CR-V offers improved car-like interior comfort, a smoother and quieter ride, and even more innovative features than the previous model.

About Honda
Honda offers a diverse lineup of 12 cars and trucks that include the mid-sized Accord, compact Civic, CR-V crossover SUV and Odyssey minivan. Honda also offers a wide range of fuel-efficient and low-emission vehicles that include the Insight hybrid, Civic GX (compressed natural gas-powered vehicle), Civic Hybrid, CR-Z (sport hybrid coupe) and FCX Clarity (fuel cell-electric vehicle). Honda began operations in the U.S. in 1959 with the establishment of American Honda Motor Co., Inc., Honda's first overseas subsidiary. Honda began U.S. production of motorcycles in 1979 and automobiles in 1982.

Connect with Honda:
Honda News & Views: http://www.honda.com/news
Honda Multimedia Newsroom (For Media Only): http://www.hondanews.com
Honda Super Bowl ad on YouTube: http://www.youtube.com/honda
Honda CR-V on Facebook: http://www.facebook.com/hondacrv
Honda on Twitter: http://www.twitter.com/honda
Honda on Flickr: http://www.flickr.com/hondanews
Honda CR-V Web Site: http://automobiles.honda.com/cr-v
Honda Web Site: http://www.honda.com

Headlines: Honda Announces Pricing for New Four-cylinder 2012 Honda Crosstour

Fri, 27 Jan 2012 11:53:00 -0800

The new four-cylinder, two-wheel-drive Honda Crosstour® is set to debut at U.S. dealers nationwide today with a manufacturer's suggested retail price (MSRP) ranging from $27,655 for the well-equipped Crosstour EX to $32,805 for the luxurious Crosstour EX-L Navi, plus a destination and handling charge of $810¹ per vehicle.

The four-cylinder Crosstour models join the current 3.5-liter i-VTEC V-6 Crosstour models already available. In addition to bringing additional value to the Crosstour line, the new four-cylinder model delivers EPA-estimated fuel economy² that increases 3 mpg in the city and 2 mpg on the highway compared to V-6-equipped models.

"The new four-cylinder Crosstour offers sleek design, unmatched passenger comfort and ingenious functionality now with four-cylinder pricing and fuel economy," said John Mendel, executive vice president of American Honda Motor Co., Inc. "With four-cylinder and V-6 options and a long list of standard features, Crosstour should be on every CUV buyer's shopping list."

Equipped with a 2.4-liter i-VTEC inline four-cylinder engine producing 192 horsepower, the newest Crosstour is available in two trim levels, including the Crosstour EX and leather-upholstered Crosstour EX-L. A Honda Satellite-linked Navigation System³is available on the Crosstour EX-L.

EPA-estimated fuel economy on the four-cylinder Crosstour is 21 mpg city and 29 mpg highway, a significant increase from the 271-horsepower 2WD V-6 model's EPA estimated 18 mpg city and 27 mpg highway.

With the launch of the new four-cylinder Crosstour, several useful features are now standard across the entire Crosstour family, which first debuted for the 2010 model year with V-6 power. Standard features now include an automatic dimming rearview mirror, a rearview mirror back-up camera display for improved rear visibility (non-Navigation models), convenient auto-on/off headlights, Bluetooth®⁴HandsFreeLink® and USB audio interface.

Connect with Honda:
Honda Media Newsroom (for journalists): www.hondanews.com
Honda Crosstour (for consumers): automobiles.honda.com/crosstour
Honda Crosstour on Facebook: http://www.facebook.com/hondacrosstour
Honda on YouTube: www.youtube.com/honda
Honda on Flickr: www.flickr.com/hondanews
Honda on Twitter: www.twitter.com/honda

¹ MSRP excluding tax, license, registration, $810.00 destination charge and options. Dealer prices may vary.
² Based on 2012 EPA mileage estimates. Use for comparison purposes only. Do not compare to models before 2008. Your actual mileage will vary depending on how you drive and maintain your vehicle.
³ The Honda Satellite-Linked Navigation System™ is available on the Crosstour EX-L model in the United States, except Alaska. Please see the navigation system manual for details.
⁴ The Bluetooth® word mark and logos are owned by the Bluetooth SIG, Inc., and any use of such marks by Honda Motor Co., Ltd., is under license.

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Headlines: Honda to Power Dale Coyne Racing in 2012

Wed, 25 Jan 2012 09:20:00 -0800

American Honda and its Honda Performance Development (HPD) subsidiary will power a two-car effort from Dale Coyne Racing in the 2012 IZOD IndyCar Series, HPD and the team announced today.

Under terms of the agreement, HPD will provide its new, turbocharged 2.2-liter Honda Indy V-6 engines to all Coyne entries in the IZOD IndyCar Series and at the Indianapolis 500.

"Dale Coyne Racing has been one of IndyCar's most durable teams, with a history that extends for nearly 30 years." said Erik Berkman, president of Honda Performance Development and vice president, corporate planning and logistics, for American Honda. "It's great to have them racing with us in 2012. Dale's team has made great strides in recent seasons, and he has made moves this off-season to further improve. We're looking forward to continuing our association with him in 2012."

Designed at HPD's Santa Clarita, California, facility, the all-new Honda Indy V-6 engine is now being tested on the race track. Dale Coyne Racing joins Chip Ganassi Racing - winner of the last four IndyCar drivers' championships - A.J. Foyt Racing, Rahal Letterman Lanigan Racing and Sam Schmidt Motorsports as Honda-powered teams in 2012.

"We have felt a part of the Honda family from their first days in CART back in the early 1990s till today," commented DCR team owner Dale Coyne. "We are very pleased to enter this next stage of IndyCar history with a company so dedicated to winning and rich in successful motorsports heritage like Honda. Together we hope to accomplish great things in 2012."

Honda has been a fixture in North American open-wheel racing since 1994, and has played an active role in the growth of the IZOD IndyCar Series - as both a Manufacturers' Championship competitor and single engine supplier - since joining the series in 2003.

The company scored its first Indianapolis 500 victory in 2004 with Buddy Rice; Manufacturers' Championships in 2004 and '05; and became engine supplier to the entire IZOD IndyCar Series in 2006.

Honda has supplied racing engines to the full, 33-car Indianapolis 500 field every year since 2006, and for a record-six consecutive years, the ‘500' has not seen a single engine failure. The 2010 Indianapolis 500, won by Dario Franchitti, marked Honda's 100th race win as a manufacturer and engine supplier in IZOD IndyCar Series competition.

Founded in 1993, Honda Performance Development (HPD) is the Honda racing company within North America. HPD is the technical operations center for high-performance Honda racing cars and engines and operates at race circuits around the world from its headquarters in Santa Clarita, California.

In addition to its efforts in Indy car racing, HPD spearheaded championship-winning efforts in the 2009-2010 American Le Mans Series, 2010 Le Mans Series and the 2010 24 Hours of Le Mans.

HPD offers a line of race engines for track applications from prototype sports cars to karting; for professional, amateur and entry-level efforts.

Starting in 1984 as a driver/owner, Dale Coyne raced for five seasons in Championship Auto Racing Teams (CART) competition, before stepping out of the cockpit in 1990 and becoming a full-time owner for his Plainfield, Illinois-based team. Through the years, his team has given many up-and-coming drivers their first opportunities in IndyCar competition, including Paul Tracy, future fellow IndyCar team owner Eric Bachelart and 2011 rookie James Jakes.

In 1998, Coyne developed Route 66 Speedway, a state-of-the-art drag racing facility in nearby Joliet, Illinois. Later, in partnership with then Indianapolis Motor Speedway CEO Tony George and the International Speedway Corporation, the facility was expanded to include the 1.5-mile Chicagoland Speedway oval. In 2009, Justin Wilson scored the team's first IndyCar Series victory at Watkins Glen International Raceway in New York.

Headlines: Honda's Cumulative Worldwide Hybrid Vehicle Sales Reaches 800,000 Units

Tue, 24 Jan 2012 13:01:00 -0800

Honda Motor Co., Ltd. announced that Honda's cumulative worldwide hybrid vehicle sales surpassed 800,000 units as of the end of December 2011. This milestone was reached 12 years and two months after the start of sales of the first generation Honda Insight in Japan in November 1999.

Honda introduced the first-generation Insight, Civic Hybrid and Accord Hybrid equipped with Honda's original lightweight and compact Integrated Motor Assist (IMA) hybrid system. More recently, following the introduction of the second-generation Insight in 2009, Honda has introduced a total of six new hybrid models in the last three years to expand the hybrid vehicle lineup and sales. Honda's annual worldwide hybrid sales for 2011 was approximately 200,000 units (up 30 percent compared to 2010), and Honda's total hybrid sales during the last three years exceeded 500,000 units. In Japan, the ratio of hybrid vehicles exceeded 45 percent of all new Honda vehicle registrations for the month of December 2011. Cumulative hybrid sales in North America reached 338,872 units as of December 2011.

As of today, Honda sells seven hybrid models in approximately 50 countries around the world. In addition, the market introduction of the ILX, the first Acura brand model equipped with a hybrid system, is scheduled for spring 2012 in North America.

Under the global environmental slogan of "Blue Skies for Our Children," Honda will continue its efforts to realize the further market penetration of hybrid vehicles to create a low carbon society.

History of Honda's Hybrid Models

Year	Month / Model introduced to the market	Honda's Cumulative Worldwide Hybrid Vehicle Sales
1999	November: First-generation Insight
2001	December: Civic Hybrid
2004	December: Accord Hybrid (North America only)
2005		April: 100,000 units
2007		May: 200,000 units
2009	February: Second-generation Insight	August: 400,000 units
2010	February: CR-Z October: Fit Hybrid	December: 600,000 units
2011	June: Fit Shuttle Hybrid (Japan only) October: Freed Hybrid (Japan only) Freed Spike Hybrid (Japan only)	December: 800,000 units

Connect with Honda:
Honda Media Newsroom (for journalists): www.hondanews.com
Honda Future Vehicles (for consumers): automobiles.honda.com/future-cars
Honda on YouTube: www.youtube.com/honda
Honda on Flickr: www.flickr.com/hondanews
Honda on Twitter: www.twitter.com/honda

Headlines: Honda Riders Win Supercross and Lites Classes at Dodger Stadium

Mon, 23 Jan 2012 17:14:00 -0800

The Monster Energy AMA Supercross, an FIM World Championship series made its way to Dodger Stadium in Los Angeles, California this weekend for round three. Honda was on the top of the podium with TwoTwo Motorsport's Chad Reed winning the Supercross class and GEICO Honda's Eli Tomac winning the Lites class.

It was a tough night for Team Honda Muscle Milk. After getting a bad start in his heat race Justin Brayton missed transferring to the main by one position. In the LCQ he got the holeshot and led for the first few laps but crashed in the whoops, sending him to sixth place, out of contention for the main. Right after the main began, fellow Team Honda Muscle Milk rider Trey Canard got tangled up with a tuff block in the first corner, dragging the cover with him. As a result, he was hindered through the triple jump and was unfortunate enough to have another rider land on him. Canard was knocked unconscious and taken off the track by the Asterisk medical team, where he was then transferred to the hospital for further evaluation.

Canard injured his back in the accident, but has 100-percent movement of his legs. American Honda will release additional information on his condition as it becomes available.

Following a less-than-desirable start in the main, TwoTwo Motorsports Honda rider Chad Reed was given a second chance after the race was red flagged due to the first-lap pileup. Reed got a third-place start the second time around and battled his way to the front of the pack, where he rode consistently to a first-place podium finish. "It feels awesome to get a win, especially at the third round. We are early in the series so I am trying to stay consistent to hopefully get more wins," said Reed.

Lites rider Eli Tomac was setting remarkable lap times during both his practice and heat race, showing that he was going to be the guy to beat that night. In the main event the GEICO Honda rider took the holeshot and never looked back. He quickly gapped the rest of the pack by several seconds, riding a solid 15 laps to the checkered flag. "I am excited for the win tonight and am happy to be leading the points into round four," said Tomac. "If I can get consistently good starts, I believe I can win like I did tonight. I am comfortable out front and plan to stay there."

Supercross Main Event
1. Chad Reed (Honda)
2. Ryan Dungey
3. James Stewart
4. Ryan Villopoto
5. Brett Metcalfe
6. Davi Millsaps
7. Josh Hansen
8. Broc Tickle
9. Kevin Windham (Honda)
10. Mike Alessi

Supercross Championship Points (after 3 of 17 rounds)
1. Ryan Dungey 67
2. Chad Reed 63
4. Ryan Villopoto 63
5. Jake Weimer 48
6. James Stewart 48
7. Kevin Windham 43
8. Brett Metcalfe 38
9. Andrew Short 36
10. Josh Hansen 36

Supercross Lites West Main Event
1. Eli Tomac (Honda)
2. Dean Wilson
3. Zach Osborne
4. Tyla Rattray
5. Jason Anderson
6. Max Anstie (Honda)
7. Michael Leib (Honda)
8. Matt Moss
9. Martin Davalos
10. Billy Laninovich (Honda)

Supercross Lites West Points (after 3 of 9 rounds)
1. Eli Tomac 63
2. Dean Wilson 62
3. Tyla Rattray 60
4. Cole Seely 47
5. Zach Osborne 47
6. Jason Anderson 44
7. Marvin Musquin 42
8. Max Anstie 32
9. Nico Izzi 32
10. Billy Laninovich 27

About Honda
American Honda Motor Co., Inc. is the sole distributor of Honda motorcycles, scooters, ATVs and MUVs in the U.S. American Honda's Motorcycle Division conducts the sales, marketing, and operational activities for these products through authorized Honda dealers. For more information on Honda products, go to www.powersports.honda.com.

Headlines: Honda Issues 2011 North American Environmental Report

Mon, 23 Jan 2012 08:00:00 -0800

Improved U.S. automobile fleet fuel efficiency by 4.1 percent
Virtually eliminated waste to landfill from manufacturing operations
Eliminated 5.6 million miles of truck travel from OEM parts distribution
Added three new LEED-certified buildings for industry-leading 11 'green' buildings
Attained voluntary CO2 reduction goals for 2010 and announced new goals for 2020

Honda today released its seventh annual report on the environmental impact of the company's operations in the North American region, including the United States, Canada and Mexico. The 2011 North American Environmental Report, published in electronic format only, can be viewed and downloaded here. Highlights of the 2011 North American Environmental Report include:

Products - the CO2-adjusted fleet-average fuel economy of Honda and Acura automobiles sold in the U.S. in model year 2010 rose 1 mpg, or 4.1%, to 25.6 mpg, versus the previous model year. This compares with a U.S. auto industry average increase of 0.1 mpg, or 0.4%, during the same period. Further, the fleet average fuel economy of Honda motorcycles sold in North America in FY2011 was improved 12.0% from the FY2000 baseline.
Purchasing - an estimated 5.6 million miles of truck travel and 6,743 metric tons of CO2 emission associated with the transportation for mass production parts from North American suppliers to Honda plants in North America were avoided through strategic planning and numerous other "green logistics" initiatives.
Manufacturing - waste to landfills was reduced 91.9% from the FY2001 baseline to less than 0.5% of all operating waste from manufacturing, allowing Honda to achieve its goal of virtually zero waste to landfills for all 14 of its plants in the region, including 10 plants operating with absolutely zero waste to landfill.
The CO2 emission intensity of automobile production in the region rose 2.5% from the FY2001 baseline but fell 3.7% from the previous fiscal year as a result of significant efforts to improve the energy efficiency of production.
The energy intensity of automobile production—from electricity and natural gas consumption, representing approximately 96% of total energy use—fell 7.2% from the FY2001 baseline and 5.9% from the previous fiscal year.
Sales and Service - 100% of the trucks delivering Honda and Acura automobiles in the U.S. were certified under the U.S. EPA's SmartWay Transport initiative. Further, 2.2 million pounds of corrugated packaging material and 21,000 wood pallets used in the transport of Honda service parts were eliminated.
Administration - three new facilities received LEED Green-Building certification, giving Honda an industry-leading 11 LEED-certified facilities in North America. Further, conservation efforts at the company's North American headquarters in Torrance, Calif., resulted in a 50% reduction in the volume of materials needing to be recycled over the past five years.
Global CO2 Targets - Honda achieved all but one of its voluntary goals, set in 2006, for a 10% reduction of CO2 emissions from both its products and production operations compared to 2000 levels, including a 12.4% reduction in emissions from Honda and Acura global vehicle fleet. Although the CO2 emissions intensity of automobile production was reduced 6.3% from 2000 levels, the goal of a 10% reduction was not achieved due to the severe reduction in North American production volumes as a result of the global economic recession. In 2011, Honda announced a new target, to be achieved by the end of 2020, to reduce CO2 emissions from the use of its automobile, motorcycle and power equipment product lines by 30 percent, as compared to year 2000 levels.

The 2011 North American Environmental Report covers the company's operations during the fiscal year ended March 31, 2011 (FY2011) and utilizes a lifecycle assessment (LCA) model to report on the environmental impact of Honda's R&D, manufacturing and sales activities in the North America region. The report looks at the environmental performance of the company's automobile, powersports, and power equipment products, its 14 major manufacturing plants operating in North America, and the corporate activities of 17 Honda group companies in the region. To help reduce the environmental impact of its environmental reporting activities, the company publishes the report in electronic format only. Highlights of the report can also be viewed at corporate.honda.com/environment/2011-report/. The full report is also available for download at the site and at Honda's U.S. media web site at www.hondanews.com.

Additional information on Honda's environmental performance outside of North America can be found in Honda Motor Company's Environmental Report, with a focus on the company's activities in Japan - available at world.honda.com (or by clicking here).

Executive Quote
"We are accelerating our efforts to rapidly advance the environmental performance of our products and operations throughout the region," said Tetsuo Iwamura, chief operating officer of Honda's North American Regional Operation. "The challenges of global climate change and energy scarcity are fundamental issues that require us to think innovatively about every aspect of our operations, and to find new ways of increasing our efficiency for the benefit of our customers and society."

Honda Environmental Leadership
Honda is a leader in the development of leading-edge technologies to improve fuel efficiency and reduce CO2 emissions. Honda has led the Union of Concerned Scientists (UCS) rankings of overall vehicle environmental performance since 2000, and a Honda vehicle has topped the list of America's greenest vehicles, from the America Council for an Energy-Efficient Economy (ACEEE), for eleven consecutive years.
In 2006, Honda became the first automaker to announce voluntary CO2 emissions reduction targets for its global fleet of automobile, powersports and power equipment products and its global network of manufacturing plants. Today, the company is striving for even greater reductions in CO2 emissions that contribute to global climate change, while also working to minimize waste to landfill, water use and the total environmental footprint of its operations worldwide.

Media Contact Information:
Marcos Frommer (American Honda Motor Co., Inc.): 310-781-5542
Ron Lietzke (Honda of America Mfg, Inc.): 937-644-6627

Connect with Honda:
Honda Media Newsroom (for journalists): www.hondanews.com
Honda Civic for consumers: www.automobiles.honda.com/Civic
Honda on YouTube: www.youtube.com/honda
Honda on Flickr: www.flickr.com/hondanews
Honda on Twitter: www.twitter.com/honda
Honda on Facebook: http://facebook.com/honda
Honda Civic on Facebook: http://facebook.com/hondacivic

Headlines: Honda Begins Deliveries of 2013 Fit EV

Fri, 20 Jan 2012 15:30:00 -0800

Honda delivered a 2013 Fit EV battery-electric vehicle to the city of Torrance today as one of the first major steps in the Honda Electric Vehicle Demonstration Program, a prelude to the retail market launch of the Fit EV with customers in California and Oregon this summer.

The delivery was marked by a ceremony at the Torrance City Hall, at which a key to the Fit EV was presented to Torrance Mayor Frank Scotto by Steve Center, vice president of the Environmental Business Development Office at American Honda.

"This is an exciting day as we take another important step toward Honda's comprehensive vision for reducing CO2 emissions while at the same time advancing our relationship with the city of Torrance," said Steve Center. "Honda has a long history with electric vehicles starting with the introduction of our first battery-electric car, the EV Plus, nearly 15 years ago. With Honda's extensive experience and the real-world feedback from the city of Torrance, we will be even more prepared for the further customer adoption of electric vehicles."

Over the past year, Honda and the city of Torrance have worked together to gather input from Torrance residents about potential recharging station locations and jointly participated in numerous public awareness events with a Fit EV test vehicle. Honda and the city will continue to further these initiatives while also studying local government fleet usage of an electrified vehicle. The city of Torrance will also receive a Honda plug-in hybrid for additional testing at a later date.

"Today, in our partnership with Honda and their continuing efforts in renewable technologies, we will be driving into a more sustainable future," said city of Torrance Mayor Frank Scotto.

Honda unveiled the 2013 Fit EV at the 2011 Los Angeles Auto Show and announced plans to begin leasing the 123 city-mile per charge (76 mile range combined adjusted city/highway)¹ battery-electric commuter vehicle to its U.S. customers in the summer of 2012. Equipped with a 20 kWh lithium-ion battery and 92 kW coaxial electric motor, the Fit EV battery can be fully recharged in as little as 3 hours when connected to a 240-volt circuit.

Honda Electric Vehicle Demonstration Program
As part of the Honda Electric Vehicle Demonstration Program, Honda will test the Fit EV with Google Inc. and Stanford University, in addition to the City of Torrance, California. Each program participant will provide Honda with real-world feedback on the Fit EV. Individually, each participant will use the Fit EV to further initiatives such as research into human behavior and various usages like personal, fleet and car-sharing.

Honda Environmental Leadership
In addition to the Fit EV, Honda is a leader in the development of leading-edge technologies to improve fuel efficiency and reduce CO2 emissions. Honda has led the Union of Concerned Scientists (UCS) rankings of overall vehicle environmental performance since 2000, and a Honda vehicle has topped the list of America's greenest vehicles, from the America Council for an Energy-Efficient Economy (ACEEE), for eleven consecutive years.

In 2006, Honda became the first automaker to announce voluntary CO2 emissions reduction targets for its global fleet of automobile, powersports and power equipment products and its global network of manufacturing plants. Today, the company is striving for even greater reductions in CO2 emissions that contribute to global climate change, while also working to minimize waste, water use and the total environmental footprint of its operations worldwide.

Connect to Honda:
Honda News & Views: http://www.honda.com/news
Honda Multimedia Newsroom (for media only): http://www.hondanews.com
Fit EV for consumers: http://www.FitEV.honda.com
Honda on Twitter: http://www.twitter.com/honda
Honda on Facebook: http://www.facebook.com/Honda
Honda on YouTube: http://www.youtube.com/honda
Honda on Flickr: http://www.flickr.com/hondanews
Honda Web Site: http://www.honda.com

Headlines: Honda Announces Next New-Model Release for 2012

Fri, 20 Jan 2012 06:30:00 -0800

Honda kicks off the new year with another 2012 model that brings a fresh look to the already extensive lineup of new machines. This latest addition, the NC700X, features adventure-bike styling, an all-new engine tuned for loads of real-world power, plus light and nimble handling thanks to a chassis design that emphasizes mass centralization and a low center of gravity. In addition, the NC700X offers the option of Honda's unique second-generation automatic Dual Clutch Transmission (DCT) and Combined Antilock Braking System together.

"This is a really exciting release for 2012 that brings a great new option to Honda's wide selection of motorcycles and ATVs for the new year," said Powersports Press Manager Bill Savino. "This is a fun machine that will appeal to all kinds of riders, and with the option of having an automatic Dual Clutch Transmission for unrivaled ease of use, this bike will open the door to many potential newcomers to the sport as well. We are really proud of what the NC700X brings to the table as a motorcycle, but we're even more enthusiastic about how this bike can help expand interest in motorcycling for a whole new generation of riders."

- NC700X / NC700X with DCT and Combined ABS
What do you see when you look at the 2012 Honda NC700X? An adventure-style bike? An urban assault commuter? A country road explorer? A two-up getaway machine? Or perhaps all of the above? Whatever your personal vision of the NC700X may be, color it fun because this is one bike that offers a perfect blend of style, handling and power for tackling whatever the day's agenda may hold. Credit its long-travel suspension, abundant torque and more, plus a six-speed gearbox or the choice of an automatic Dual Clutch Transmission with a Combined Antilock Braking System. So whether you're new to the sport, a longtime rider or just getting back into the riding scene, the NC700X offers the comfort, ease of use and practicality of an everyday motorcycle that's also surprisingly affordable. And to make things even better, a large array of available accessories allows owners to add just the right combination of capabilities to suit individual preferences. MSRP: Starting at $6999; Availability: Summer 2012

About Honda
American Honda Motor Co., Inc., is the sole distributor of Honda motorcycles, scooters, ATVs and MUVs in the U.S. American Honda's Motorcycle Division conducts the sales, marketing and operational activities for these products through authorized Honda dealers. For more information on Honda products, go to www.powersports.honda.com.

Headlines: Honda EB6500 Industrial Portable Generator Earns Most Innovative Product Award

Tue, 17 Jan 2012 06:00:00 -0800

Rental Equipment Register (RER) magazine has named the Honda EB6500 industrial portable generator as a recipient of the prestigious 2011 Innovative Product Award. The EB6500 earned first place in the magazine's generators and welders category, selected by a panel of industry experts as displaying innovation in rental industry products.

The RER Innovative Product Award was established in 2003 to honor excellence in new product development in the equipment rental industry. The 2011 awards showcased the most innovative products introduced to the marketplace between August 1, 2010 and July 31, 2011.

Honda industrial generators have earned a leading reputation in the construction and rental industries for their rugged reliability and outstanding performance. In 2011, the company launched a newly expanded line of industrial generators that reinforces core focus areas of the Honda Power Equipment team: continuous improvement of technology and the integration of innovation into product offerings for customers in both residential and commercial sectors.

The EB6500 is well positioned to offer premium features and benefits at an outstanding value. Not only does the EB6500 incorporate Honda's intelligent and recently redesigned iGX engine, but power output has been increased as well. All Honda EB generators models incorporate the iAVR Power advantage - a Honda Generator exclusive system that realizes a 50 percent reduction in voltage fluctuation over current AVR systems. For up to ten seconds, the Honda iAVR allows for increased wattage above the maximum rating to start high-amp load applications. Specifically, the EB6500 will provide an output of up to 7,000 watts for up to 10 seconds.

A combination of factors creates the additional iAVR power in the EB generator line. They include the iGX Honda engine with Digital Capacitive Discharge Ignition (DCDI); Self-Tuning Regulator (STR) governor; and Current Transformer (CT) sensor coupled with the new Digital Auto Voltage Regulator (DAVR) alternator.

"Taking into account the advanced, innovative technological features integrated into the design of the Honda EB6500 generator, the model appeals to a wide range of consumers and industrial applications while meeting increasingly stringent environmental regulations," said Scott Conner, vice president, Honda Power Equipment. "The EB6500 specifically meets the rigorous needs of our rental customers while providing greater value, and Honda is both honored and pleased by this RER Magazine recognition."

Honda is the world's largest engine manufacturer, having sold more than 27 million units in 2010 across all of its global product lines. The company's generators are characterized by the same fuel-efficient technology that is behind the Honda reputation for unparalleled durability, quality and reliability.

Headlines: Honda Pilot Receives "Family Car of the Year" Award From Cars.com

Tue, 17 Jan 2012 06:00:00 -0800

TORRANCE, Calif., Jan. 17, 2012 – American Honda Motor Co., Inc., announced that the 2012 Honda Pilot has received the Cars.com"Family Car of the Year," award. The Pilot SUV received a wide range of upgrades for 2012, including a sleeker front-end design, enhanced interior features and improved fuel economy. The 2012 Pilot had already earned the top spot in the"USA Today, MotorWeek and Cars.com $37k and Under SUV Shootout,"with the editor-in-chief touting the Pilot as"the perfect SUV for buyers who want to comfortably haul the entire family and all of their gear."

"We're delighted to see the eight-passenger Pilot's versatility and family-friendly attributes recognized with this prestigious award,"said Vicki Poponi, assistant vice president of product planning, American Honda Motor Co. "The newly refined and more fuel-efficient Pilot provides real value and surprising sophistication for anyone shopping in the segment."

This year marks the fifth anniversary of the Cars.com Family Car of the Year award, which was presented last year to the Honda Odyssey. Launched in June 1998, Cars.com is an online destination for car shoppers that offers information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. For more information on the Best of the Year Awards, visit http://www.cars.com/awards/.

Connect with Honda:
Honda Media Newsroom (for journalists): www.hondanews.com
Honda (for consumers): www.automobiles.pilot.com
Honda on Facebook: http://www.facebook.com/honda
Honda on YouTube: www.youtube.com/honda
Honda on Flickr: www.flickr.com/hondanews
Honda on Twitter: www.twitter.com/honda

# # #

Headlines: Trey Canard Makes His 2012 Supercross Return at Chase Field

Mon, 16 Jan 2012 12:37:00 -0800

The second round of the Monster Energy AMA Supercross, an FIM World Championship series took place in sunny Phoenix, AZ, this weekend. After a successful season opener, the Honda teams were ready to get under way at Chase Field Stadium.

This was an exciting week for Team Honda Muscle Milk, with the return of rider Trey Canard who missed the opening round in Anaheim while recovering from an earlier injury. "I am excited to be here, and I'm excited to be riding," said Canard. "It is a bummer for me because I am not right up with the guys that I normally compete with, but overall it was a very successful weekend." He rode a respectable race, finishing in seventh place in both his heat and the main event. Canard's teammate Justin Brayton had a successful heat race, finishing second. Early in the main event, Brayton got tangled up and fell to the back of the pack, but he made up a few positions to finish 14th.

GEICO Honda's Kevin Windham had a notable race, getting a good start in the main and running third most of the way. He eventually was passed by Villopoto but maintained a fourth-place finish. Supercross.com/Honda Racing's Andrew Short had another successful weekend, starting with his holeshot and second-place finish in heat one to his sixth-place finish in the main. He was edged out of fifth place after battling with fellow Honda rider Chad Reed with TwoTwo Motorsports.

After setting top lap times during his heat race, GEICO Honda's Eli Tomac got a less than desirable start in the main. Tomac put in an inspiring ride, making his way from 15th to fourth. Along the way he battled with Troy Lee Designs/Lucas Oil/Honda Racing's Travis Baker and Cole Seely. After Baker went down, Seely and Tomac moved past more riders and charged hard for the podium but ran out of time, leaving Tomac in fourth, ahead of Seely who ended up fifth.

Supercross Class Overall Results
1. Ryan Dungey
2. Jake Weimer
3. Ryan Villopoto
4. Kevin Windham (Honda)
5. Chad Reed (Honda)
6. Andrew Short (Honda)
7. Trey Canard (Honda)
8. James Stewart
9. Brett Metcalfe
10. Josh Hansen

Supercross Class Championship Points
1. Ryan Dungey - 45
2. Ryan Villopoto - 45
3. Chad Reed - 38
4. Jake Weimer - 38
5. Kevin Windham - 31
6. Andrew Short - 29
7. James Stewart - 28
8. Justin Brayton - 25
9. Josh Hansen - 22
10. Brett Metcalfe - 22

Lites Class Overall Results
1. Dean Wilson
2. Marvin Musquin
3. Tyla Rattray
4. Eli Tomac (Honda)
5. Cole Seely (Honda)
6. Zach Osborne
7. Jason Anderson
8. Nico Izzi
9. Max Anstie (Honda)
10. Travis Baker (Honda)

Lites Class Championship Points
1. Tyla Rattray - 42
2. Cole Seely - 41
3. Dean Wilson - 40
4. Marvin Musquin - 40
5. Eli Tomac - 38
6. Jason Anderson - 28
7. Zach Osborne - 27
8. Travis Baker - 22
9. Nico Izzi - 22
10. Max Anstie - 17

Headlines: Honda Civic Named to About.com's Best New Cars of 2012 List

Wed, 11 Jan 2012 09:00:00 -0800

American Honda Motor Co., Inc., announced today that the 2012 Honda Civic has been named as one of About.com Cars' Best New Cars of 2012.

"Ranging from a gas-sipping hybrid to a kick-in-the-pants Si, the Civic lineup provides a variety of fun, fuel-efficient options to satisfy a wide range of customers," said Michael Accavitti, vice president of marketing operations, American Honda Motor Co., Inc. "We are thrilled to receive this award that recognizes the many advantages of the Civic."

In describing the award-winning Civic, About.com's Aaron Gold called the 2012 Civic hands-down the most comprehensive compact car on the market. "You can get a sedan or a coupe; a high-fuel-efficiency version; a high-performance version; a leather-lined version; a hybrid version; even an alternative-fuel version that runs on clean natural gas," Gold said. "And whichever Civic you choose, you're virtually guaranteed years of trouble-free motoring."

The award from About.com adds to the 2012 Honda Civic's growing list of accolades that include being named Green Car of the Year (Civic Natural Gas), capturing Best Resale Value for a Compact Car by Kelley Blue Book's kbb.com, and earning a 2011 IIHS Top Safety Pick. About.com is one of the largest providers of original content on the web, with over 60 million unique visitors per month in the United States.

Connect with Honda:
Honda Media Newsroom (for journalists): www.hondanews.com
Honda (for consumers): www.automobiles.honda.com
Honda on Facebook: www.facebook.com/honda
Honda on YouTube: www.youtube.com/honda
Honda on Flickr: www.flickr.com/hondanews
Honda on Twitter: www.twitter.com/honda

Headlines: Honda Captures Polk Automotive Loyalty Award

Wed, 11 Jan 2012 06:06:00 -0800

American Honda Motor Co., Inc., announced today that it has received the 2011 Polk Automotive Loyalty Award in the category of Hispanic Market Loyalty to Make. This is the second time Honda has captured this prestigious award from Polk, having received the same honor in 2009.

"Honda is thrilled to accept this award from Polk, which demonstrates how strong our products and brand resonate with buyers in the important Hispanic market," said David Hendley, assistant vice president of sales, American Honda Motor Co., Inc. "The quality and value of our products continues to generate strong loyalty from consumers."

Polk's Automotive Loyalty Awards are presented to manufacturers that demonstrate an ability to retain owners over repeat buying cycles. Polk, a premier provider of automotive information and marketing solutions, bases the 2011 awards on an analysis of 5.5 million return-to-market events during the 2011 model year, which ran from Oct. 1, 2010 through Sept. 30, 2011. Loyalty is determined by households that own a new vehicle, and return to market and purchase or lease another new vehicle of the same model or make.

Headlines: Honda Unveils 2013 Accord Coupe Concept

Tue, 10 Jan 2012 06:41:00 -0800

Honda unveiled the dynamic Accord Coupe Concept today at the North American International Auto Show, providing the first official glimpse of the athletic styling direction, as well as revealing a host of new technologies for the all-new, ninth-generation 2013 model, set to go on-sale this fall.

The 2013 Accord will feature three all-new powertrains, including the first U.S. application of both a 2.4-liter direct-injected engine and two-motor plug-in hybrid system from Honda's suite of next-generation Earth Dreams™ powertrain technologies. In addition, the V-6 Accord will be the first Honda sedan to feature a new 6-speed automatic transmission. Both the Accord Sedan and the Accord Coupe models are expected to achieve class-leading fuel economy ratings and will be available with a number of innovative new safety and technological features.

"Marking the 30th anniversary of U.S. production, this new ninth-generation Accord will raise the bar again through a tour de force of new Honda powertrain and safety technologies, geared to ensure that Honda and the Accord continue to lead in fuel economy, safety and fun-to-drive performance," said John Mendel, executive vice president of sales for American Honda.

Design and Packaging

The Accord Coupe Concept features an athletic styling direction for Honda's best-selling model. The front bumper's dynamic lines are highlighted by a revised four-sided honeycomb grille and deeply set multi-reflector headlights. Lower fog-light spoilers are accented by crystallized chrome inlays.

The Accord Coupe Concept's 20-inch, machine-finished, 5-spoke wheels contribute to its solid stance. The rear taillights aggressively sweep into the body, while a trunk -lid spoiler and large exhaust finishers integrated into the bumper underscore the Accord Coupe Concept's muscular exterior.

While the Accord Coupe will remain similarly sized, the Accord Sedan will feature a more compact exterior footprint, adding to its sportier appearance. A shortened length and reduced weight will also give the 2013 Accord Sedan more responsive handling and improved driving dynamics. Both the 2013 Accord Sedan and Accord Coupe will retain the current model's generous cabin space.

Advanced and Efficient Powertrains

The Accord will offer three all-new powertrains for the 2013 model year. The Accord Sedan and Accord Coupe will be the first models in the U.S. to receive the new Earth Dreams 2.4-liter, 16-valve DOHC i-VTEC® four-cylinder engine featuring direct- injection (DI). The engine will be paired to a 6-speed manual transmission or a new Continuously Variable Transmission (CVT), which utilizes an innovative cooperative control system for excellent acceleration and responsive shifting. The all-new 2.4-liter DI engine generates significant performance improvements compared to the 2.4-liter 4-cylinder engine it replaces, producing more than 181 horsepower and 177 lb-ft of torque. In addition to an overall improvement in fuel economy compared to the 2012 model, the new four-cylinder-equipped 2013 Accord models are targeted to deliver class-leading fuel economy1.

The 2013 Accord Sedan and Accord Coupe will also be offered with a re-engineered 3.5-liter, 24-valve, SOHC, i-VTEC V-6 engine, paired to a new 6-speed automatic transmission or an available 6-speed manual transmission. The new V-6 engine generates an increase in horsepower and torque over the current model. The 2013 Accord Sedan and Accord Coupe models equipped with the 6-speed automatic transmission will utilize Honda Variable Cylinder Management ™ (VCM™) technology and are targeted to achieve class-leading fuel economy¹ along with an overall improvement in fuel economy compared to the outgoing model.

The 2013 Accord lineup will also feature the first application of a new two-motor plug-in hybrid system to the Accord Sedan. The Honda two-motor hybrid system moves continuously through three modes - all-electric, gasoline-electric and direct-drive - to maximize driving efficiency and fuel economy.

In all-electric mode, the 2013 Accord Plug-In Hybrid will use a 6 kilowatt-hour lithium-ion battery and a powerful 120 kW electric motor to achieve an all-electric range of approximately 10-15 miles in city driving scenarios and a top speed of 62 mph. Fully recharging the battery will take less than four hours using a 120-volt, outlet and less than 1.5 hours using a 240-volt charger.

In the gasoline-electric hybrid mode, the Accord is powered by its fuel-efficient 2.0-liter, i-VTEC inline four-cylinder, Atkinson cycle engine, paired with an electric Continuously Variable Transmission (E-CVT). For more efficient high-speed cruising, the Accord Plug-In Hybrid can engage in a direct-drive mode, in which only the engine drives the front wheels. The Accord Plug-In Hybrid launch next winter.

All 2013 Accord models will incorporate the Honda ECO Assist™ system, an innovative technology that can enhance efficient vehicle operation at the touch of a button, while also providing visual feedback to the driver to promote and confirm a more efficient driving style.

Safety and Technological Innovations

The 2013 Accord will introduce numerous new features for enhanced driver safety, visibility and security. The new Accord will be available with Honda's first application of Lane Departure Warning (LDW) and Forward Collision Warning (FCW) technology. Both systems use a camera mounted behind the windshield to alert drivers if the car is moving out of its lane or to warn drivers of a potential collision in front of them.

The 2013 Accord is targeted to earn top scores in both the federal government's New Car Assessment Program (NCAP) and the Insurance Institute for Highway Safety² (IIHS) vehicle evaluations.

Additionally, the Accord will be equipped with several new technologies to help improve the driver's visibility around the vehicle. The Accord will be the first model to receive the Honda-exclusive LaneWatch™ blind-spot display, which uses a camera system mounted on the passenger mirror for an enhanced view of the passenger-side roadway. The Accord will also receive a rearview back-up camera and an Expanded View Driver's Mirror as standard equipment.

The Accord has always been an exceptional value and the 2013 model will offer more standard equipment compared to the current model, including new advanced technology features. High-tech features that will be found on all 2013 Accord models include Bluetooth®³ HandsFreeLink® phone interface, a full-color intelligent Multi-Information Display (i-MID) and an SMS text messaging function, which can read received texts from compatible cell phones aloud over the audio system. Another standard feature and first for the Accord is the introduction of a Pandora® Internet Radio interface⁴, compatible with the Apple® iPhone®, which works with the vehicle's audio controls and i-MID.

Sales, Accolades and Manufacturing History

The Honda Accord, currently in its eighth generation, is one of Honda's best-selling vehicles worldwide and remains one of the top-selling automobiles in the U.S. The Accord was launched in 1976 with subsequent major re-designs in 1982, 1986, 1990, 1994, 1998, 2003 and 2008. More than 11 million Accords have been sold in the U.S. since 1976.

Since its introduction nearly 36 years ago, the Accord has been honored for its quality, reliability and superior drivability. Car and Driver magazine has awarded the Honda Accord its prestigious and highly competitive annual '10Best Cars' award a record 26 times. No other vehicle in the award's history has been honored as frequently as the Accord. The Accord was also recognized for the highest initial quality in the mid-size sedan segment in the 2011 J.D. Power Initial Quality Survey.

In 2012, Honda will celebrate 30 years of Accord production in the U.S. The first Accord Sedan rolled off the Marysville, Ohio assembly line on November 1, 1982 and was the first Japanese-nameplate car assembled in the U.S. Since then, more than eight million Accords have been produced5 at Honda's first U.S. auto plant in Marysville, Ohio. More about Honda in America is available at http://www.hondainamerica.com.

¹Preliminary EPA mileage estimates determined by Honda. Final EPA mileage estimates not available at the time of printing.
² The 2012 Honda Accord was named a 2012 TOP SAFETY PICK by the Insurance Institute for Highway Safety (IIHS). According to the IIHS, the award "recognizes vehicles that do the best job of protecting people in front, side, rear, and now for 2010 rollover crashes".
³ The Bluetooth® word mark and logos are owned by the Bluetooth SIG, Inc., and any use of such marks by Honda Motor Co., Ltd., is under license.
⁴Compatible with select Apple® iPhone® devices only. Your wireless carrier's rate plans apply.
⁵Honda products are produced using domestic and globally sourced parts.

Headlines: 2013 Accord Concept Introduction Press Conference Remarks by John Mendel, Executive Vice President, American Honda Motor Co., Inc.

Tue, 10 Jan 2012 06:40:00 -0800

Good morning and thank you all for joining us here today. It's been an exciting Show already, and we hope to add to that this morning.

special way to the reason we're here today which is the coming launch of an all-new, 9th-generation Honda Accord. The production version of the all-new 2013 Accordwill be hitting the market around the same time as we celebrate an important milestone in the history of Honda and the Accord the 30th anniversary of the start of automobile production in the U.S.

Think about this number since it was introduced in 1976, we have sold more than 11 million Accords in America

and more than 8 million of them have been built in America as well.

As you might have noticed, we've got the very first of the species U.S.-made Accord VIN number 001 on display here today.

And I want to say thank you to the folks from The Henry Ford in Dearborn.

It's on permanent loan there so we thank them for letting us borrow it back for a few days.

The star of our show today is an Accord concept model but before we get to that, let me speak to the positive momentum leading to the launch of this new model.

To say that the past year has been one of incredible challenge is a gross understatement.

2011 was a year that saw our company weather two devastating natural disasters that severely disrupted our global supply chain.

Some automakers have pointed to our reduced sales last year ...including lower Accord sales... as if it were some kind of sales trend...

...When the reality is... we had to cut more than 200-thousand units from our production schedule. And we still topped one million units in sales for the year.

Many of our competitors were enjoying a race with Honda running at half-throttle and they temporarily picked up a lap or two in the process... ...while we were in the pits.

But we have returned to full production with a strengthening product lineup including.... • the all-new CR-V and Civic, • a freshened and more fuel-efficient Pilot,

• a benchmark Odyssey minivan, • a new 4-cylinder version of Crosstour that debuts this month and later this year... • an all-new Accord.

And with all of this backed up by the industry's best quality ratings we're here to serve notice to the competition that Honda is firing on all cylinders again.

We're back to full power and we're again racing with a vengeance.

Of course, being the first U.S.-made car from a Japanese automaker is nowhere near Accord's only claim to fame.

For 30 years and through eight generations, Accord has consistently set the benchmark for... • fuel-efficiency, • low emissions, • safety ...and... • the best overall balance of comfort, features, packaging and fun-to-drive performance in the mid-size segment.

It's the reason why despite year after year of competitors taking aim Accordhas earned an unprecedented 26 Car and Driver ten-best awards. That's a crazy good record no other brand can claim.

This new 9th generation Accord will raise the bar again in part through a tour de force of new Honda powertrain and safety technologies

... all geared to ensure that Honda and Accord continue to be leaders in fuel economy, safety and fun-to-drive performance.

Arriving this fall, Accordwill be the first U.S. vehicle to apply our new Earth Dreams powertrain technology.

This is the series of new engines and transmissions we debuted at the Tokyo Motor Show late last year that will ultimately replace every powertrain in our lineup.

These new engines completely re-envision the structure of Honda'slegendary VTEC technology for more efficient combustion and reduced friction.

The bottom line is engines that achieve both outstanding fuel efficiency and high output for clean and fun driving performance.

... Fuel economy, up performance, up Fun, up.

And with this new Earth Dreams technology, we're aiming to achieve best-in-class fuel economy in every segment in which we compete within the next three years starting with Accord.

The all-new Accord will boast three new powertrains including the first application in the U.S. of our new 2.4-liter 4-cylinder engine with direct injection that you see to my right ... delivering a significant boost in performance including additional horsepower and an increase in midrange torque.

And the 4-cylinder Accord will also get a 6 speed manual and an all-new continuously variable transmission CVT that will be the best system in the marketplace in terms of efficiency, performance and sporty driving feel. None of the "rubber band" feeling most CVTs are known for and coupled with the new engine it will help achieve class leading fuel economy.

Meanwhile, the V6 Accord Sedan and Coupe will increase horsepower and torque while being paired with a new 6-speed automatic transmission or a 6-speed manual version.

And with the 6-speed automatic, both the sedan and coupe models are estimated to achieve class leading fuel economy.

Further, Accord will become the 5th Honda model with the Eco-Assist function and ECO button to help our customers with a practical approach to improve their own fuel efficient driving habits.

But that's not the end of the powertrain technology story.

The 2013 Accord lineup will see the introduction of Honda's first Plug-In Hybrid Vehicle utilizing our all-new two-motor hybrid system which continuously moves through three different modes to maximize driving efficiency... • all-electric, • gasoline-electric ...and ... • a direct-drive mode.

The Plug-In Hybrid Accord will travel up to 15 miles on electric power alone, with the driver able to control when the vehicle operates in all-electric mode.

If your commute starts on the highway, for example, the driver can decide not to switch to all-electric power until entering city traffic, where the technology has the greatest benefit to fuel economy.

And fully recharging the battery will take less than one and a half hours using a 240-volt charger.

With the Accord Plug-In we will continue to grow our diverse lineup of advanced alternative-fuel vehicles, which includes: • the Civic Natural Gas • the CR-Z, • Insight and Civic hybrids, • the Plug-in Hybrid Accord, • the Fit EV and... • the FCX Clarity fuel cell electric car.

There's so much more we have to tell you about this new Accord, which heralds our strategy for further advancing the Clean, Safe and Fun values of Honda.

But maybe it's time we showed you what we're talking about.

So here it is the cleaner, safer and unquestionably more fun 2013 Accord Coupe Concept.

With its athletic styling including... • the 4-sided honeycomb grille, • rear taillights that sweep a ggressively into the body .. and... • large exhaust finishers integrated into the bumper the 2013 Accord Coupe Concept gives you a strong glimpse of the direction for the all-new Accord lineup coming this fall.

The Accord has been consistently rated as the most fun-to-drive mid-size car and this all-new model will take that bar and raise it higher.

New packaging that delivers on the Man Maximum, Machine Minimum philosophy of Honda design will give the 2013 Accord Sedan • a shortened overall length... • a significant reduction in weight ...and ... • lower vehicle height to achieve a new level of efficiency, more nimble handling and improved driving dynamics.

Believe me; the new Accord will live up to our mission to deliver new products that are unquestionably fun-to-own and fun-to-drive.

And even with the more compact exterior design and lower roofline Accord will boast the same sizable interior space as the current Accord.

Of course, the new Accord is built upon the foundation of the best quality reputation in the industry.

In 2011, Honda posted the most dominant performance in the history of the J.D. Power Initial Quality Study

with Honda finishing as the top mainstream brand in the industry supported by seven of 11 segment-leading products, including Accord. According to the same study, four of the top five assembly lines in the Americas were at Honda plants including both lines at the Marysville, Ohio plant that builds Accord.

But the advanced technology coming to the all-new Accord line is not limited to powertrain.

With the new Accord, we will introduce a wave of new technologies aimed at enhancing driver visibility and industry-leading safety of Honda vehicles.

Our approach to styling Accord has always included a focus on substantial Greenhouse visibilty, something customers have continuously told us they love about Accord's styling.

In spite of the bold and aggressive styling, we haven't compromised on this principle.

In fact, we are expanding it.

For instance, we'll be making the expanded-view driver's mirror that we debuted on our new CR-V last month... ....as standard equipment on every new model in our lineup in the coming years.

Also, you'll see the application of rear view back-up cameras which are already standard on our trucks... expanded to all of our products in the future starting with the new Accord.

And all NAVI-equipped models will be getting the multi-angle back up camera that we debuted on the new CR-V.

In addition, the 2013 Accord will get a new, Honda-exclusive blind spot display we will call "Honda Lane Watch."

With a camera mounted in the passenger side-view mirror, ... the driver can use the display to identify vehicles in their blind spot through real-time video without the risk of false warnings found in some other systems.

And Accord will be the only vehicle in its class to make this feature available.

And, finally, let's talk about safety.

Last month, the IIHS gave a 'Top Safety Pick' rating to ten additional models from American Honda, giving us a total of 12 with top-class IIHS safety ratings.

Of course, the current Accord is on the list as one of the first vehicles in the industry to earn this distinction.

But we aren't stopping there.

In the area of collision avoidance, we will be deploying two additional ew technologies • forward collision warning ...and... • lane departure warning that will be applied across every model in our lineup in the years to come ...starting as an available technology on the new Accord.

Both systems use a digital camera mounted behind the windshield to monitor the roadway in front of the driver ... ....and warnthe driver of changing traffic conditions in front of them or to alert the driver if the car is moving out of its intended lane.

And again starting this fall with the new Accord we'll begin applying new ejection mitigation airbag technology with a wider deployment profile of the side curtain airbag.

We are doing this a full two years in advance of new safety regulations going into effect in 2015.

So we're serious about our commitment to continue to deliver products that are cleaner, safer ....and even more fun than ever before.

And we're doing it with leading-edge technologies applied broadly to our product lineup.

As you can see along with a compelling safety, fuel economy, and value story

Honda's fundamental commitment to performance is alive and well.

And our number one priority going forward is to make products that our customers want to drive products that measure up to the very high standards and expectations that they have for Honda.

It's going to be an exciting year and a very competitive race.

And we're happy to be re-joining that race at full strength.

So stay tuned.

Thanks for your time and attention this morning.

And now I invite you to join me on stage for a closer look at the all-new 2013 Accord Coupe Concept.

Have a great final day at the show!

Headlines: Watch the All-New Honda Accord Coupe Concept Debut Live Today at 9:20 a.m., EST from the 2012 North American International Auto Show

Tue, 10 Jan 2012 03:00:00 -0800

For those unable to attend the North American International Auto Show, Honda will unveil the all-new Accord Coupe Concept today at 9:20 a.m., EST live via webcast. Media may view the webcast at http://hondanews.com/live/2012naias-honda and consumers may view it at http://hondawebcast.com.

Soon after completion of the press conference the video will be available for replay from these sites as well. The keynote presenter will be John Mendel, executive vice president of auto sales at American Honda Motor Co., Inc.

Connect with Honda:
Honda media newsroom (for journalists): http://www.hondanews.com
Honda Future Vehicles (for consumers): http://automobiles.honda.com/future-cars/
Honda on YouTube: http://www.youtube.com/honda
Honda on Flickr: http://www.flickr.com/hondanews
Honda on Twitter: @honda

Headlines: Honda Starts the 2012 Season Strong

Mon, 09 Jan 2012 15:08:00 -0800

The 2012 season of the Monster Energy AMA Supercross, an FIM World Championship series kicked off this past weekend at Angel Stadium in Anaheim, California, to a sold-out crowd of 45,050 race fans.

Anaheim marked the debut of Team Honda Muscle Milk, with Justin Brayton finishing fourth in the Supercross class on his CRF450R while teammate Trey Canard sat the event out recovering from a recent injury. Other Honda Red Riders also started the new season strong, including Chad Reed of TwoTwo Motorsports finishing in second, while Troy Lee Designs/ Lucas Oil/ Honda's Cole Seely took the Supercross Lites win on his CRF250R, followed by GEICO Honda's Eli Tomac rounding out the podium in third.

After going down hard in the first corner of his heat race Brayton was forced to race the Last Chance Qualifier, where he finished first, allowing him to transfer to the main. Brayton spent most of the race in eighth, but surged with five laps to go, passing fellow Honda rider Andrew Short plus Ivan Tedesco and James Stewart to take fourth. "I found my groove on the track after a few practices and bike adjustments, and was pretty confident going into the night show," said Brayton. "I had second gate pick in heat one, where I lined up right inside Villopoto. We got a pretty good start but something happened, sending his back tire into my front, causing me to high side and crash. After getting a good start and winning the LCQ, I boosted my confidence back up going into the main. I got a decent start in the main and was able to pick it up about halfway through, where I made my way to fourth."

Reed put in a solid ride aboard his CRF450, starting with a win in his heat race and a second-place finish in the main. Going into the first turn Reed was in third place but he quickly passed Tedesco for second, which is where he stayed throughout the rest of the race. Fellow Honda riders Andrew Short and Kevin Windham also finished in the top ten with seventh- and eighth-place finishes.

Lites rider Cole Seely had an impressive start to the season with a first-place podium finish. "It's great to come out on top at a race that gets so much hype," said Seely. "This year my main focus is consistency and training. As long as I stay consistent each week I think I can win the championship."

GEICO Honda rider Eli Tomac had a disappointing heat race but was able to come back and win the LCQ to move into the main, where he placed third on the podium. His teammate Will Hahn finished a respectable eighth place, while Travis Baker with Troy Lee Designs/ Lucas Oil/ Honda finished tenth.

Supercross Class Overall Results
1. R. Villopoto
2. C. Reed (Honda)
3. R. Dungey
4. J. Brayton (Honda)
5. J. Weimer
6. J. Stewart
7. A. Short (Honda)
8. K. Windham (Honda)
9. M. Alessi
10. J. Hansen

Supercross Class Championship Points
1. R. Villopoto 25
2. C. Reed 22
3. R. Dungey 20
4. J. Brayton 18
5. J. Weimer 16
6. J. Stewart 15
7. A. Short 14
8. K. Windham 13
9. M. Alessi 12
10. J. Hansen 11

Lites Class Overall Results
1. C. Seely (Honda)
2. T. Rattray
3. E. Tomac (Honda)
4. M. Musquin
5. R. Sipes
6. D. Wilson
7. J. Anderson
8. W. Hahn (Honda)
9. Z. Osborne
10. T. Baker (Honda)

Lites Class Championship Points
1. C. Seely 25
2. T. Rattray 22
3. E. Tomac 20
4. M. Musquin 18
5. R. Sipes 16
6. D. Wilson 15
7. J. Anderson 14
8. W. Hahn 13
9. Z. Osborne 12
10. T. Baker 11

Headlines: Acura Debuts Three New Vehicles at the 2012 North American International Auto Show

Mon, 09 Jan 2012 11:58:00 -0800

Representing the leading edge of a wave of new products and technologies, Acura today unveiled three new vehicles at the North American International Auto Show, including a concept version of the all-new gateway to the Acura brand, the ILX luxury compact sedan; a prototype of the 2013 RDX crossover sport utility vehicle; and the NSX Concept, which presages the direction for Acura's next-generation supercar.

Acura also announced that the next-generation NSX will feature Acura's innovative new Sport Hybrid SH-AWD® technology and that the vehicle will be developed by Honda R&D Americas and manufactured in Ohio.

"Over the next 24 months the Acura brand will unleash a series of new models that will remake our product lineup and shake up the luxury market," said Jeff Conrad, vice president and general manager of Acura. "Acura will once again defy conventional wisdom to become one of the top luxury brands by creating luxury vehicles based on our own unique values."

Debuting three new models in Detroit heralds the beginning of Acura's second 25 years as a premium luxury-performance automobile brand.

Acura ILX Concept
The Acura ILX Concept is the precursor to an all-new Acura luxury compact sedan scheduled for launch in Spring 2012. To be positioned as the gateway to the Acura brand, the ILX will feature three different powertrains, including Acura's first-ever gas-electric hybrid.

"First time luxury buyers place the highest value on exterior styling, affordability and environmental issues and that's a virtual definition of what we have created with the new Acura ILX," said Jon Ikeda, head of the Acura Design Studio. "The strategy behind this new model is to position ILX as the first opportunity for many young buyers to enter the luxury market."

Sleek, sporty and aerodynamically efficient, the exterior of the all-new Acura ILX combines luxury, performance and efficiency. A beautifully styled luxury sedan, the ILX Concept has a compact, yet formal proportion, targeting a very professional image. The Acura ILX delivers both, with a greenhouse that provides excellent visibility, an aerodynamic low and wide stance, the ILX is immediately recognizable as an Acura

The lineup of ILX models will include an entry-level model powered by a 2.0-liter inline 4-cylinder engine; a high-performance model with a 2.4-liter inline 4-cylinder engine paired with a six-speed manual transmission; and a 1.5-liter gasoline-electric hybrid powertrain, Acura's first-ever hybrid offering.

The ILX will feature a high–quality, well-appointed interior that is smart, spacious and sporty. It will offer a number of new, high-value features, including a smart entry keyless access system and pushbutton start, along with Pandora internet radio interface and SMS text message function for smart connectivity with the world.

As with all Acura models, the ILX will have a long list of standard features, different trim levels (that will include a Technology Package), multiple transmission choices, and excellent standard safety features— including Acura's acclaimed Advanced Compatibility Engineering™ body structure, front, side and side-curtain airbags, 4-channel anti-lock brakes and Vehicle Stability Assist™ (VSA™). Acura anticipates that the ILX will achieve top ratings in both NHTSA and IIHS crash safety testing.

The new ILX will be manufactured exclusively by Honda Manufacturing of Indiana, LLC, in its Greensburg, Ind. plant— one of only three plants in the world to receive J.D. Power and Associates' 2011 Platinum Award for outstanding quality.

Acura RDX
Shown as a prototype version of the 2013 RDX, the second generation of Acura's five-passenger crossover SUV will up the ante with a new approach to achieving both advanced performance and fuel efficiency via a new engine, transmission and all-wheel drive system.

The 2013 RDX, scheduled to launch in Spring 2012, will have as standard equipment a 3.5-liter V-6 engine that produces 273 horsepower— 33 more than the outgoing model. For even higher performance and improved fuel economy, the RDX makes use of a 6-speed automatic transmission with a new lock-up torque converter. The RDX also gets a new, lighter all-wheel-drive system that provides the required performance and safety with increased efficiency.

With anticipated EPA fuel economy ratings of 20 mpg in the city and 28 mpg on the highway, front-wheel-drive models of the 2013 RDX are expected to offer the best fuel economy of any gasoline-powered luxury SUV in its class.

The RDX exterior incorporates a sleek, more aerodynamically efficient body, evolving RDX from a sporty, compact SUV to a more formal look with a longer, sculpted hood and styling that is more elegant and sophisticated to match the Acura philosophy of timeless, beautiful design. Chassis updates include a longer wheelbase and wider track, all-new Amplitude Reactive Dampers, and a new motion adaptive electronic power steering system.

Inside the 2013 RDX, new sweeping shapes, matte surface trim, and generous use of leather combine to give the RDX interior an upscale look and luxury feel that Acura customers have come to expect. Abundant use of sound deadening materials and Active Sound Control team to provide an exceptionally quiet cabin. Additional interior features, such as larger door openings, more passenger room, increased cargo volume and a power rear tailgate make the RDX interior even more accommodating and flexible.

As with the ILX, the 2013 RDX will receive a host of new technologies including Pandora internet radio interface, SMS text message feature, a smart entry keyless access system, pushbutton start, and a three view rear camera. An available Technology Package will provide a full complement of relevant technologies, including AcuraLink® Satellite Communication System, Acura Navigation System with Voice Recognition™, AcuraLink Real-Time Traffic with Traffic Rerouting™, and AcuraLink Real-Time Weather™ with radar image maps. New for 2013, the even more advanced navigation system utilizes a hard disk drive (HDD) with 60 gigabytes of storage capacity – including 15 gigabytes that can be allocated for music storage.

Acura anticipates that the RDX will achieve top ratings in both NHTSA and IIHS crash safety testing.

Production of the new RDX will move to the East Liberty, Ohio plant of Honda of America Mfg., Inc.— home to one of the four top assembly lines in North America in the J.D. Power and Associates' 2011 Initial Quality Study (IQS). The first generation RDX has been built at the Marysville, Ohio auto plant, an IQS award winner for both of its assembly lines.

Acura NSX Concept
The dynamically-styled NSX Concept gives an indication of the next great performance vehicle from the Acura brand. Making use of lightweight materials and a mid-mounted V-6 engine, the NSX Concept employs several new technologies for Acura, including application of Acura's innovative new Sport Hybrid SH-AWD® (Super Handling All Wheel Drive™) hybrid system.

Utilizing an unique 2 Electric Motor Drive Unit with a bilateral torque adjustable control system, the all-new hybrid all-wheel-drive system can instantly generate negative or positive torque to the front wheels during cornering. Acura anticipates the new Sport Hybrid SH-AWD® will deliver handling performance unmatched by previous AWD systems. In addition to the handling benefits of the Sport Hybrid SH-AWD® system, a powerful next-generation VTEC® V-6 engine with direct-injection works in concert with a dual clutch transmission with built-in electric motor to create supercar acceleration while offering outstanding efficiency.

"This Sport Hybrid SH-AWD system will make NSX the ultimate expression of Acura's idea to create synergy between man and machine," said Takanobu Ito, president and CEO of Honda Motor Co., Ltd. "The NSX will make the driver one with the car to enhance dynamic driving abilities without getting in the way."

While most supercars opt for brute force delivered from a large engine, the NSX Concept champions the true racing philosophy of an extremely favorable power-to-weight ratio.

"Like the first NSX, we will again express high performance through engineering efficiency," added Ito, who led the development of Acura's first NSX supercar. "In this new era, even as we focus on the fun to drive spirit of the NSX, I think a supercar must respond positively to environmental responsibilities."

The new Acura supercar, expected to debut in the next three years, will be developed by an engineering team led by Honda R&D Americas, Inc., and manufactured in Ohio, at a yet to be named facility.

About Acura
Acura offers a full line of technologically advanced performance luxury vehicles through a network of 272 dealers within the United States. The 2012 Acura lineup features six distinctive models including the RL luxury performance sedan, the TL performance luxury sedan, the TSX sports sedan and Sport Wagon, the turbocharged RDX crossover SUV, the MDX luxury SUV and the ZDX four-door sports coupe. For media information and high-resolution photos of Acura vehicles, please visit www.acuranews.com. For consumer information, please visit www.acura.com. To view a webcast of the unveiling all three new Acura vehicles from the North America International Auto Show in Detroit, visit http://acuranews.com/live/2012naias-acura.

DIMENSIONS
	RDX Prototype	ILX Concept	NSX Concept
Length, mm	4,660	4,555	4,330
Width, mm	1,872	1,890	1,895
Height, mm	1,630	1,425	1,160
Wheelbase, mm	2,685	2,670	2,575
Wheel size, in	19x7.5	19x8	19x9 (front) 20x10 (rear)
Tire size	235/55R19	235/35R19	255/35R19 (front) 275/30R20 (rear)

Headlines: New Acura NSX Supercar to be Built in Ohio and Developed in the U.S.

Mon, 09 Jan 2012 11:40:00 -0800

Acura today announced at the North American International Auto Show in Detroit that an all-new Acura NSX supercar will be manufactured in Ohio. In addition, the new sports car will be developed in the U.S., including the Ohio Center of Honda R&D Americas, Inc. (HRA).

Honda Motor Co., Ltd. President and CEO Takanobu Ito unveiled a concept version of the Acura NSX today in Detroit. Although Acura is keeping most of the vehicle's details under wraps, the new NSX will employ a lightweight chassis, a mid-mounted V-6 engine and Acura's innovative new Sport Hybrid SH-AWD (Super Handling All Wheel Drive) system. Ito said the new supercar will come to market within three years.

Along with unveiling the NSX concept, Ito announced that it will be built in Ohio. Honda plans to produce the new supercar near its current auto production operations in central Ohio at a unique, advanced manufacturing operation. The original Acura NSX was built at Honda plants in Japan from 1990 to 2005.

"Honda associates are up to the challenge of producing the new NSX for global customers with a high degree of craftsmanship," said Hidenobu Iwata, head of Honda's North American manufacturing operations and president of Honda of America Mfg., Inc. "Honda associates in Ohio have been building high-quality Honda and Acura vehicles for nearly 30 years, so this news in many ways is a culmination of their determined efforts."

A team from HRA Ohio Center will lead the continued design and development of the new vehicle. Headquartered in Torrance, Calif., Honda R&D Americas has major research and vehicle development operations in the Raymond, Ohio center, where much of the work on the NSX will take place.

"We have a rich history of creating innovative new products for our customers in the U.S. and in markets around the world," said Hiroshi Takemura, president of Honda R&D Americas, Inc. "The responsibility to develop the all-new Acura NSX demonstrates the maturity of our organization, the know-how of our associates and their ability to create an advanced and innovative supercar."

About Honda Manufacturing in Ohio
Based on Honda's longstanding commitment to "build products close to the customer" Honda opened its first auto plant in the U.S. nearly 30 years ago, on November 1, 1982, in Marysville, Ohio. Today, Honda builds more cars and light trucks in the state of Ohio than all other automakers combined. Honda has the capacity to build 680,000 passenger cars and light trucks at its two auto plants in Marysville and East Liberty, Ohio.

The company's Anna, Ohio, engine plant, with capacity of 1.18 million units, is the largest automobile engine factory in Honda's global production network. Honda also manufactures automatic transmissions in Russells Point, Ohio.

Honda currently employs more than 13,500 Ohioans and has invested more than $8 billion in its extensive operations in the state. In addition, Honda annually purchases nearly $7 billion in parts and materials from more than 150 Ohio suppliers and more than $17.5 billion in parts and materials from more than 600 North American suppliers.

Honda has seven auto plants in North America with the overall capacity to manufacture 1.63 million automobiles. Using domestic and globally sourced parts, approximately 90 percent of the Honda and Acura products sold in the U.S. are built in North America.

About Honda R&D in Ohio
Honda began auto research and development in Ohio in 1985. Today, the Honda R&D Americas, Inc. Ohio Center is engaged in complete product creation, encompassing everything from market and technology research to engineering design, prototype fabrication and testing, local parts procurement, and support for mass production.
Honda's U.S. R&D operations have developed 24 new models and are responsible for six vehicles in the company's current U.S. product portfolio—the Honda Odyssey minivan, Pilot SUV, Ridgeline pickup, and the Acura TL, MDX and ZDX luxury-performance automobiles.

For more information, contact:
Ron Lietzke at Honda of America Mfg.: 937-441-0968
ron_lietzke@ham.honda.com

Gary Robinson at Acura Public Relations: 310-783-3165
Gary_robinson@ahm.acura.com

Connect with Acura and Honda brands:
Acura Media Newsroom (for journalists): www.acuranews.com
Honda Media Newsroom (for journalists): www.hondanews.com

Headlines: 2012 North America International Auto Show Press Conference Remarks Jeff Conrad, Vice President, Acura Sales

Mon, 09 Jan 2012 11:34:00 -0800

Jeff Conrad

Welcome and good morning, everyone.

Happy New Year and thank you for joining Acura.

Today we have three new products to introduce today.

But before we do, I want to take a quick look back at 2011.

And the best thing I can say about last year is … thank goodness it's 2012.

As you know, Acura was hit hard by production disruptions resulting from the earthquake in Japan and flooding in Thailand.

But prior to that, Acura was on a hot streak with 13 months of back-to-back double-digit sales increases.

Despite the challenge of limited -production for several months, Acura continued to outsell a number of successful luxury brands. So, we truly made the best of a difficult situation.

And late in the year, we began to rekindle the momentum that we plan to accelerate throughout 2012. In fact, starting today Acura came to being as a brand that defied conventional wisdom.

And it had a major influence on the luxury marketplace in terms of the types of brands and products that followed us to market.

Acura brought dependability, quality and reliability to the luxury segment.

Acura led the introduction of a wave of advanced technologies.

And Acura products provided the ideal balance of features that offered value on a luxury scale and helped a new generation of customers enter the luxury segment.

And we offered the unthinkable using engineering innovation, racing experience and Honda quality and reliability to create a vehicle that delivered supercar performance and enjoyment without super car waste and guilt.

Today, we're going to show you how we are refocused on Acura DNA to unleash a series of new models that over the next 24 months will remake our product lineup and shake up the luxury market.

In short, we will again defy conventional wisdom and become one of the top luxury brands by creating luxury vehicles based on our own unique values.

We will offer a driving experience that is dynamic and emotional to provide the driver a feeling of connection to the product, the road and the world from the very moment of entering the vehicle.

We will provide the ideal balance of performance and fuel economy that is right for each product.

And from a styling perspective, we will focus on timeless and beautiful design intended to evoke an emotional connection where customers desire to be seen in an Acura.

Looking at the luxury market the segments that are forecast to have the most dramatic growth over the next four years are the entry luxury sedan and SUV.

In fact they are the only two segments expecting double digit growth.

So, we're going to begin by talking about two products that address this opportunity the all-new RDX and our brand new luxury sedan.

The addition of these new vehicles will help propel Acura to record sales levels again with a target for this year of 180,000 vehicles— an increase of 45-percent.

To reveal our first new product, it's now my pleasure to introduce the Assistant Vice President of Product Planning, Vicki Poponi.

*******************************

Vicki Poponi

Thanks, Jeff.

I'm excited to join you today to reveal the styling direction of the all-new RDX compact sport utility vehicle that will debut later this spring.

As the second generation RDX, we've sharpened our focus based on the three Acura brand promises that address the underlying needs of modern luxury customers.

Value for money is now a more essential component of success for every luxury automotive brand.

Acura products will offer rich features and content in a way that traditional luxury brands can't match.

We're focused on sustainability to provide the ideal balance of performance and fuel economy that's right for each product.

And in an industry where technology is making vehicles more and more complicated, “Time is Luxury” represents our effort to help Acura customers complete tasks effortlessly and quickly so they can spend time on the things they enjoy … like driving an Acura.

You can see how our brand direction shaped the all-new RDX.

Before this year, the RDX … powered by a 4-cylinder turbo... packed plenty of low-end torque. The ride was sporty, but fuel economy wasn't quite what customers expected.

The all-new RDX will have a 3.5-liter V-6 paired with a new 6-speed automatic transmission to deliver an estimated 33 more horsepower.

Yet, we also expect RDX to offer the best fuel economy of any conventional compact luxury SUV with the front-wheel drive model estimated to earn fuel economy of 20 mpg city and 28 highway.

RDX also gets a new, lighter weight all-wheel-drive system that provides the performance and safety benefits customers want without the added weight and cost that hurts fuel economy and value.

Quieter, roomier and more comfortable, the all-new RDX will also offer the styling, power and quality appointments that you expect in a luxury SUV.

As you can see we're evolving the RDX from a sporty, compact SUV to a more formal look with a longer, sculpted hood and styling that is more elegant and sophisticated to match our philosophy of timeless, beautiful design.

On the inside, RDX boasts Acura's "dual personal cockpit" design approach.

And with a similar footprint to the current RDX it will offer best-in-class legroom and interior space with a one-touch fold down rear seat and a rear cargo opening a full six inches wider to better accommodate the active lifestyles of young couples and empty-nesters.

The new RDX will offer:

• Pandora internet radio
• Text-to-speech SMS voice texting
• A smart entry keyless access system
• Pushbutton start
• A multi-view rear camera

• A new HDD navigation system with a new high resolution 8-inch screen.

Of course, we expect RDX to earn a 5-Star overall crash test rating and Top Safety Pick status from IIHS.

Finally, despite all of the added features and increased value, we expect pricing to be very close to the current RDX.

It's quite a story and it's all coming in early spring.

Now, to reveal another new Acura model in the entry luxury segment, it's my pleasure to introduce the head of the Acura Design Studio, Jon Ikeda.

****************************

Jon Ikeda

Thank you, Vicki … and hello everyone.

Let me start by saying that we at Acura, are in the process of reshaping the entire hierarchy of our Acura sedan line-up.

As part of this strategy, we'll have a clear size distinction for all of our Acura sedans with each model targeting luxury clients in a distinct segment of the market.

The all-new sedan I'm going to show you today is a very strategic move for Acura that effectively creates a new sporty compact segment on the leading edge of the luxury marketplace.

Now, the luxury market represents only 10% of total industry sales. But research shows that 80% of mass market buyers are considering stepping up to a luxury vehicle. We think we can make the luxury segment even more accessible by providing the right vehicle to get them there.

Many of these buyers are younger, Generation Y customers who place the highest value on exterior styling, affordability and the environment that's a virtual definition of what we've created with this new sedan.

For young independent and intelligent buyers looking to express their individuality we're calling this all new sedan the Acura I-L-X.

As you can see, this is no boy racer.

It's a beautifully styled luxury sedan focused on great proportion compact yet formal the new ILX styling targets a very professional image.

The fluid lines express its elegant and efficient sides while this concept car's 19-inch wheels play up what is at the heart of all Acuras ... performance.

In terms of what's under the hood, the all new Acura ILX will get three different powertrains including Acura's first hybrid.

We're not positioning the ILX as a technology vehicle but it has a number of features that will add real value, especially for the Gen Y crowd.

Like the RDX, this includes:

• Smart entry keyless access system
• Pushbutton start
• Wide angle rear-view camera
• Pandora Internet radio
• Text-to-speech SMS voice texting

Of course it's an Acura, so we expect to earn a 5-Star overall crash test rating and Top Safety Pick status from IIHS.

The production version of the Acura ILX will debut this spring, so we're not announcing final pricing today. But we anticipate pricing will start well below $30,000 dollars.

As I said a moment ago, ILX is positioned as the first luxury destination stop for many young buyers which make it a new gateway to the Acura brand.

Now, for a first look at what will serve as the pinnacle of our lineup it's my pleasure to introduce a man I first came to know in the late 1990s when he joined us at Honda R&D Americas.

The president and CEO of Honda Motor Company, Mr.Takanobu Ito.

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Takanobu Ito

Good afternoon, everyone.

It's great to begin the New Year in Detroit with the Acura team. After a very challenging year in 2011, we start 2012 with great momentum.

Today, I'm happy to introduce a car that demonstrates our passion for performance and for the Acura brand.

I first became involved with Acura about 25 years ago. I led a team of young engineers developing the body of a new supercar that would become the Acura NSX. It was the biggest engineering challenge of our lives. Through our approach to create a lightweight supercar with an all-aluminum body, the Acura NSX became an icon.

Its key attribute was its power-to-weight ratio which helped provide a fun-to-drive experience to anyone who got behind the wheel.

Since production of NSX ended in 2005, we have strived to create a worthy successor. Yet, many global changes have affected the automotive industry since that time.

In this new era, even as we focus on the fun-to-drive spirit of the NSX, I think a supercar must respond to environmental responsibilities.

To achieve this, the vehicle I share with you today will have two very important traits.

First, it will have advanced technology that enhances fun-to-drive handling and performance.

Second, it will express our own core values … to create and sustain a world where people can enjoy life. So, we will again express high performance through engineering efficiency and that's something unique to Acura DNA.

This NSX Concept is powered by a mid-engine V-6 and a new Acura-exclusive Sport Hybrid super-handling All-Wheel Drive system. This system will make NSX the ultimate expression of the Acura idea to create synergy between man and machine.

NSX will make the driver one with the car to enhance dynamic driving without getting in the way.

Our vision is to achieve performance that is up to the challenge of racing. So, while we created this NSX Concept for our customers you might see NSX on the race track as well.

A vehicle that is closely based on this NSX Concept will come to market within three years on a global basis. And today I am excited to announce that this new Acura supercar will be developed by an R&D team in the United States. And we will build it in Ohio as well.

We will continue to strengthen the Acura brand here. Not only in sales, but development and manufacturing as well. In this way, the U.S. will be the strong hub of our global business for the Acura brand.

Acura is already in China. And starting next year, we will expand Acura to some of the world's growth sectors … such as United Arab Emirates and Saudi Arabia as well as Russia and the Ukraine.

Along with the Acura team and global Honda, I am excited about this new model. And I sincerely hope our customers around the world will share our passion.

Thank you

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Jeff Conrad

Thank you, Mr. Ito.

With the new Acura ILX sedan as the gateway to our lineup and the NSX Concept as the pinnacle of the brand, I think you can see that every Acura vehicle is being designed to evoke passion and joy.

Thank you for being with us.

Now, Mr. Ito will be available for a few quick photos, and then please join us and the rest of the Acura team on stage for a closer look at the future of Acura.

Headlines: Watch the All-New Honda Accord Coupe Concept Debut Live from the 2012 North American International Auto Show

Mon, 09 Jan 2012 09:00:00 -0800

For those unable to attend the North American International Auto Show, Honda will unveil the all-new Accord Coupe Concept live via webcast on January 10 at 9:20 a.m., EST. Media may view the webcast at http://hondanews.com/live/2012naias-honda and consumers may view it at http://hondawebcast.com.

Headlines: Honda's Cumulative Worldwide Power Products Production Reaches 100 million Units

Thu, 05 Jan 2012 18:30:00 -0800

Honda Motor Co., Ltd. announced that Honda's cumulative worldwide power products production reached the 100 million-unit milestone during 2011. Full media information regarding this announcement is available at the company's Japan media web site, http://www.hondanews.info/en/.

# # #

Editor's Note:

Honda Power Equipment, a division of American Honda Motor Co., Inc., markets a complete range of outdoor power equipment, including outboard marine engines, general purpose engines, generators, lawnmowers, water pumps, snowblowers, tillers and trimmers for commercial, rental and residential applications. Its comprehensive product line is powered exclusively by 4-stroke engines.

Information for media regarding U.S. Honda products is available at www.hondanews.com.

Consumer information regarding Honda products is available at www.honda.com.

Headlines: Acura Three Vehicle Debut To Be Webcast Live From North American International Auto Show

Thu, 05 Jan 2012 09:00:00 -0800

On January 9, Acura will offer a live webcast from the 2012 North American International Auto Show as it unveils three new vehicles. The debuts include the all-new ILX Concept compact sports sedan, a redesigned RDX crossover sport utility vehicle, and a concept version of the next generation Acura NSX supercar.

The press conference will take place on January 9, 2012 at 2:35 PM (EST) in the Acura booth at Cobo Center, Detroit and will be webcast live on: http://acuranews.com/live/2012naias-acura. Press materials will be posted at www.acuranews.com immediately following the press conference.

Additional ways to connect with Acura:
Twitter: www.twitter.com/Acura_Insider
Join the discussion: #AcuraDetroit
Facebook: www.facebook.com/Acura
YouTube: www.youtube.com/acura

For media information, high-resolution photos and videos of Acura vehicles, please visit www.acuranews.com. For consumer information, please visit www.acura.com.

Headlines: American Honda Reports December Sales

Wed, 04 Jan 2012 11:45:00 -0800

American Honda Motor Co., Inc., today reported December monthly new-vehicle sales of 105,230, a decrease of 18.8 percent on a daily selling-rate* basis. American Honda's 2011 annual vehicle sales totaled 1,147,285, a decrease of 7.1 percent compared to 2010.

The Honda Division's December monthly sales of 92,101 represented a decrease of 19.3 percent compared to 2010. Honda Division's 2011 annual sales of 1,023,986 decreased 6.9 percent compared to 2010. The three top-selling Honda models for 2011 were Accord, 235,625; Civic, 221,235; and CR-V, 218,373.

"As we eagerly close one of the most challenging years American Honda has weathered, we are well-positioned for a strong 2012," said John Mendel, American Honda executive vice president of sales. "Although we still had low inventory in December, our production levels are now back to normal. The new year brings the promise of positive momentum with the all-new CR-V now on sale and a concept version of the ninth-generation 2013 Honda Accord Coupe to be unveiled next week at the North American International Auto Show."

Monthly Odyssey sales increased by 13.2 percent to 11,489, and Pilot sales increased 12.6 percent to 11,641. Additional models with monthly sales gains included Fit, up 5.7 percent to 5,138, setting a new December sales record, and Ridgeline with a sales increase of 21.2 percent to 1,468.

The Acura Division's year-end sales totaled 123,299, down 8.0 percent compared to 2010 results. December Acura sales totaled 13,129, a decrease of 15.2 percent. The MDX led the division with annual sales of 43,271, followed by the TL with sales of 31,237 and the TSX with sales of 30,935.

*The annual Daily Selling Rate (DSR) is calculated with 307 days for 2011 and 306 days for 2010. December 2011 and December 2010 both included 27 selling days. All percentages represent DSR.

Headlines: Acura Announces December and Year End Sales Results

Wed, 04 Jan 2012 11:11:00 -0800

As a challenging 2011 came to a close, the MDX luxury SUV again led Acura monthly sales with 4,588 units sold, down 22.1 percent based on Daily Selling Rate* (DSR). Total monthly sales for Acura were 13,129 units (down 15.2 percent) while year-to-date** sales totaled 123,299 (down 8.0 percent).

"As we close the chapter on a tough year, Acura will start off 2012 strong with the debut of three all-new products at the North American International Auto Show, including the next generation NSX," said Jeff Conrad, Acura vice president of sales. "Although we still had low inventory in December, our production levels are now back to normal. With a great line-up of products and all-new ILX and RDX models coming in the spring, 2012 will be a very good year for Acura."

The next best selling Acura light truck was the RDX crossover SUV with 1,576 units sold, up 2.3 percent. Acura light truck sales totaled 6,250 (down 18.6 percent) while total car sales were 6,879 (down 11.9 percent).

Acura's TSX sports sedan led December car sales with 3,546 units sold, down 19.3 percent. The TL performance luxury sedan was Acura's next best selling car with sales with 3,283 units, down 0.2 percent.

For media information and high-resolution photos of all Acura vehicles, please visit www.acuranews.com. For consumer information, please visit www.acura.com.

*The daily selling rate (DSR) is calculated with 27 selling days for both December 2011 and for December 2010.
**Year-to-date sales based on 307 days for December 2011 and 306 days for December 2010.

Headlines: 2012 Honda Contingency Program

Tue, 03 Jan 2012 16:04:00 -0800

American Honda proudly announces the continuation of the Red Riders Rewards program for 2012. For the upcoming racing season, the Red Rider Rewards program will provide Honda owners with over 28,000 opportunities to earn payouts at more than 600 race events across the United States.

Winnings will be issued through the Red Rider Rewards Card and can be used anywhere that Visa® is accepted. All results and rewards are processed electronically via XTRM Sports Network. Just sign up once and then go racing; we'll automatically load your earnings onto your Visa Red Rider Rewards Debit Card.

For program details and a list of all eligible units, visit HondaRedRiders.com.

Honda Red Rider Rewards program inquiries may be directed to the info hotline at (310) 781-5111.

Headlines: Watch the All-New Honda Accord Coupe Concept Debut Live from the 2012 North American International Auto Show

Tue, 03 Jan 2012 09:20:00 -0800

Soon after completion of the press conference the video will be available for download from this site as well. The keynote presenter will be John Mendel, executive vice president of auto sales at American Honda Motor Co., Inc.

Headlines: Honda Surpasses $75 Million in Ohio Philanthropy

Wed, 21 Dec 2011 15:53:00 -0800

With its latest round of charitable giving announced today, Honda of America Mfg., Inc. surpassed $75 million in philanthropic contributions to local communities in Ohio. This total includes more than $50 million in direct corporate grants to non-profit organizations, $22 million from Honda associate contributions and $3 million in donated products and services.

Honda reached this milestone with the recent announcement of nearly $300,000 in new grants to several Central Ohio organizations. Earlier today, company officials recognized this accomplishment at a small celebration at the Sidney-Shelby County YMCA, which was granted $100,000 for its capital campaign.

Since 1979, Honda's charitable giving programs have supported numerous local needs and programs. These include major grants to hospitals, community centers, theaters, food banks, after-school programs, nature preserves and parks.

"From the beginning, our aim has been to be a good neighbor and to support the many organizations that are dedicated to improving the communities around us," said Honda of America Vice President Rick Schostek. "By partnering with great organizations like the YMCA, we've been able to support a number of important initiatives that have enriched many lives."

While Honda has engaged directly with a wide range of charitable organizations, it is the company's associates that have been instrumental to carrying out its community initiatives. Over the past 30 years, Honda associates have contributed more than $22 million to hundreds of United Way agencies. In addition, associates have also volunteered more than 660,000 hours of service to local non-profit organizations of their choice through the company's Honda Hero program. Honda has directly supported these associates by providing nearly $1.6 million to their organizations.

"Beyond the number, $75 million in philanthropy really represents the efforts of thousands of Honda associates who genuinely care about our communities and want to make a difference by getting involved," said Caroline Ramsey, government and community relations manager for Honda of America. "Our philanthropic donations have assisted a wide variety of community needs and we remain committed to ongoing partnerships with non-profit organizations throughout the region."

About Honda in Ohio
Honda started motorcycle production in 1979 and opened its first auto plant in the U.S. in 1982, in Marysville, Ohio, and today has the capacity to build 680,000 passenger cars and light trucks at its two auto plants in Marysville and East Liberty, Ohio. Honda also manufactures automobile engines in Anna, Ohio, and automatic transmissions in Russells Point, Ohio.

Honda plants have the capacity to manufacture 1.63 million automobiles at its seven auto plants in North America. Approximately 90 percent of the Honda and Acura products sold in the U.S. are built in North America, using domestic and globally sourced parts.

Last year, Honda purchased more than $17.5 billion in parts and materials from more than 600 North American suppliers, including approximately 150 in Ohio.

More information about Honda of America's charitable giving programs can be found at: http://www.ohio.honda.com/community/giving.cfm

Connect to Honda:
Honda News & Views: http://www.honda.com/news
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Honda Web Site: http://www.honda.com