Hondanews Online Newsroom

Headlines: Honda begins deliveries of the 2013 Fit EV

Wed, 08 Feb 2012 08:00:00 -0800

Honda begins deliveries of the 2013 Fit EV

Headlines: Honda begins deliveries of the 2013 Fit EV

Wed, 08 Feb 2012 08:00:00 -0800

Honda begins deliveries of the 2013 Fit EV

Headlines: Honda begins deliveries of the 2013 Fit EV

Wed, 08 Feb 2012 08:00:00 -0800

Honda begins deliveries of the 2013 Fit EV

Headlines: Honda Delivers 2013 Fit EV to Google and Stanford University

Wed, 08 Feb 2012 08:00:00 -0800

Honda recently delivered 2013 Fit EV battery-electric vehicles to Google Inc. and Stanford University as a part of the Honda Electric Vehicle Demonstration Program. Along with the city of Torrance, Calif., each participant is now conducting general testing as well as providing specific feedback related to the future introduction of electric vehicles. The Honda Electric Vehicle Demonstration Program participants are the first recipients of the 2013 Fit EV in the United States.

“The goal of the Honda Electric Vehicle Demonstration Program is to better understand the challenges and opportunities associated with the advancement in battery-electric technology,” said Steve Center, vice president of the Environmental Business Development Office at American Honda. “Honda has a long history with electric vehicles beginning with the introduction of our first battery-electric car, the EV Plus, nearly 15 years ago. Honda’s experience and the unique feedback that Google, Stanford University and the city of Torrance will provide will be valuable to the future introduction of battery-electric technology.”

Honda debuted the 2013 Fit EV at the 2011 Los Angeles Auto Show and announced plans to begin leasing the 123 city-mile per charge (76 mile range combined adjusted city/highway)1 battery-electric commuter vehicle to customers in select California and Oregon markets during the summer of 2012 with a rollout to east coast markets planned for Spring 2013. Equipped with a 20-kWh lithium-ion battery and 92- kW coaxial electric motor, the Fit EV battery can be fully recharged in as little as 3 hours when connected to a 240-volt circuit.

Google Inc.

The delivery of the Fit EV to Google Inc. was marked by an employee ride and drive. Nearly 100 ‘Googlers’ took the Fit EV for a spin around the Google Mountain View, Calif., campus. Google will now use the Fit EV as a part of its G-Fleet, an employee car-sharing service that features numerous plug-in vehicles. Google’s participation in the Honda Electric Vehicle Demonstration Program will involve analysis of vehicle usage including CO2 reduction, energy consumption on a miles/kWh basis and overall energy cost.

Stanford University Automotive Research

Over the past year, Honda has collaborated Stanford University professors, researchers and students from several departments including Mechanical Engineering and Psychology through various seminars and classes. The year-long collaboration resulted in a research direction on how to study the psychological and physical reactions of using battery-electric vehicles and how these reactions differ when driving a traditional gasoline-powered vehicle.

With the Fit EV now at Stanford, the research team will use both the battery-electric vehicle and a gasoline-powered Fit to test their theories. Successful methodology implementation will yield a goal of not only decreasing anxiety associated with new technology, but also increasing joy in the driving experience. Ultimately, the research results will help Honda to better understand customer acceptance of battery-electric vehicles and how to overcome physiological obstacles associated with the adoption of new technologies.

Connect to Honda:

Honda News & Views: http://www.honda.com/news
Honda Multimedia Newsroom (for media only): http://www.hondanews.com
Fit EV for consumers: http://www.FitEV.honda.com
Honda on Twitter: http://www.twitter.com/honda
Honda on Facebook: http://www.facebook.com/Honda
Honda on YouTube: http://www.youtube.com/honda
Honda on Flickr: http://www.flickr.com/hondanews
Honda Web Site: http://www.honda.com

¹ 123 city/95 highway mile range (unadjusted); 76 combined mile range (adjusted). Preliminary estimates determined by Honda using EPA methods. Your range will vary. For additional information about EPA test methods, visit http://www.fueleconomy.gov/feg/label/learn-more-electric-label.shtml

Headlines: Honda begins deliveries of the 2013 Fit EV

Wed, 08 Feb 2012 08:00:00 -0800

Honda begins deliveries of the 2013 Fit EV

Headlines: Steve Center, vice president of Environmental Business

Wed, 08 Feb 2012 08:00:00 -0800

Steve Center, vice president of Environmental Business

Headlines: Steve Center, vice president of Environmental Business

Wed, 08 Feb 2012 08:00:00 -0800

Steve Center, vice president of Environmental Business

Headlines: Acura Debuts 2013 RDX and All-New ILX Sedan at Chicago Auto Show

Wed, 08 Feb 2012 06:20:00 -0800

Following up on its blockbuster appearance at this year's Detroit auto show, Acura today unveiled production versions of two new vehicles at the Chicago Auto Show. A completely redesigned 2013 Acura RDX crossover sport utility vehicle and the all-new 2013 Acura ILX luxury compact sedan were shown. Both new Acura models are scheduled for launch in the Spring.

"We are excited to be launching these two new luxury models as the gateway of Acura's revitalized product lineup," said Jeff Conrad, vice president and general manager of Acura. "As we embark on our second 25 years as a premium luxury-performance automobile brand, we are excited about the role these two vehicles will play in welcoming a new generation of luxury car buyers to the Acura brand."

2013 Acura ILX
The 2013 Acura ILX compact sedan is an all-new model that is positioned as the gateway into the Acura brand. The primary target customers for the new ILX are Generation Y-- successful 20 and 30-somethings moving into the luxury car ranks but looking for high-value propositions in their purchases.

"First-time luxury buyers tend to place a high value on exterior styling, affordability and environmental issues, and that's what we have created with the new Acura ILX," said Jon Ikeda, head of the Acura Design Studio. "The strategy behind this new model is to position ILX as the first opportunity for many young buyers to enter the luxury market."

Sleek and sporty, the ILX combines luxury, performance and efficiency. While maintaining a strong emphasis on stylish and aerodynamically efficient exterior design, the ILX features a large and airy greenhouse that provides excellent outward visibility. As a five-passenger luxury sedan, the ILX combines compact proportions with a spacious passenger interior and ample cargo space-- perfect attributes for young professionals on the go.

The ILX will feature three advanced, sporty and efficient powertrain choices, including Acura's first-ever gas-electric hybrid. The entry-level ILX will be powered by a 2.0-liter inline 4-cylinder engine producing 150 horsepower at 6,500 rpm and 140 lb-ft of torque at 4,300 rpm. Paired with a Sequential SportShift 5-speed automatic transmission, the ILX 2.0L has an EPA estimated* city/highway fuel economy of 24/32 mpg.

For those who seek a more dynamic driving experience, the ILX can be equipped with a 2.4-liter engine with an output of 201 horsepower at 7,000 rpm and 170 lb-ft torque at 4,300 rpm. Mated to a close-ratio, six-speed manual transmission, the ILX 2.4L has an EPA estimated* city/highway fuel economy of 20/29 mpg.

Marking the debut of Acura's first ever hybrid model, the ILX Hybrid makes use of a 1.5-liter inline engine and an Integrated Motor Assist® electric motor. Paired with a Continuously Variable Transmission (CVT), the ILX 1.5L Hybrid has an EPA estimated* city/highway fuel economy rating of 35/38 mpg.

The hybrid drivetrain uses the gasoline engine as the primary power source, while an electric motor provides additional power when needed. A lithium-ion battery pack is used to capture and store electricity for the 20 horsepower electric motor. Together, the gasoline engine and electric motor produce 111 horsepower at 5,500 rpm and 127 lb-ft of torque between 1,000-3,000 rpm. During braking, the gasoline engine deactivates and the electric motor acts as a generator to recharge the battery pack. At a stop, the 1.5-liter engine can enter idle-stop mode to save fuel and reduce emissions. The engine remains off until the brake pedal is released.

The ILX chassis utilizes advanced MacPherson strut front and multi-link rear suspension systems, along with new Amplitude Reactive Dampers. The dampers operate in two distinct performance parameters to simultaneously provide superior ride comfort and precision handling. In addition, Motion Adaptive Electric Power Steering is used for excellent steering feel and improved fuel efficiency. The result is a chassis with a high level of refinement, confident handling and a nimble and sporty driving experience.

The ILX will feature a high-quality, well-appointed interior that is smart, spacious and sporty. It will offer a number of new, high-value features including a standard Keyless Access System with smart entry and pushbutton start, along with Pandora® internet radio interface and SMS text message function for smart connectivity with the world.

As with all Acura models, the ILX will have a long list of standard features, multiple trim levels (a Premium Package and Technology Package), and excellent standard safety features-- including Acura's acclaimed Advanced Compatibility Engineering™ (ACE™) body structure, front, side and side-curtain airbags, 4-channel anti-lock brakes and Vehicle Stability Assist™ (VSA®). Although yet to be tested, Acura anticipates that the ILX will achieve top crash safety ratings from both the NHTSA and IIHS.

The available Premium Package features leather seating surfaces, heated front seats, an upgraded 360 watt stereo system, a rear view camera and an Active Sound Cancellation system to make for a quieter cabin.

Building on the Premium Package, the available Technology Package adds Acura's award winning ELS Surround® audio system and a full complement of relevant technologies, including AcuraLink® Satellite Communication System, Acura Navigation System with Voice Recognition™, AcuraLink Real-Time Traffic with Traffic Rerouting™, and AcuraLink Real-Time Weather™ with radar image maps. The navigation system makes use of a hard disk drive (HDD) with 60 gigabytes of storage capacity-- including 15 gigabytes that can be specifically allocated for music storage. With the available Premium or Technology Package, a new multi-view rear camera is used.

The Acura ILX will be manufactured (using U.S. and globally sourced parts), exclusively at the company's state-of-the-art Greensburg, Indiana plant, one of only three plants worldwide to receive J.D. Power and Associates' 2011 Platinum Award for outstanding product quality, and the top award for any factory in North America.

2013 Acura RDX
The 2013 Acura RDX, the second generation of Acura's five-passenger crossover SUV, will up the ante with a new approach to achieving both advanced performance and fuel efficiency via a new engine, transmission and all-wheel-drive system.

The 2013 RDX rides on a 4-wheel independent suspension with a MacPherson strut front and multi-link rear suspension design. A longer wheelbase, wider track and lower center of gravity provide the foundation for the new RDX's improved handling and ride quality. New chassis technology for 2013 includes Acura-exclusive Amplitude Reactive Dampers and a new Motion Adaptive Electric Power Steering system that replaces the previous hydraulic steering. The 2013 RDX will be available in front-wheel-drive and all-wheel-drive variants.

Standard features for 2013 RDX include bold new 5-spoke 18-inch wheels and improved 4-wheel disc brakes that include an Anti-lock Braking System (ABS) with Electronic Brake Distribution (EBD) and Brake Assist. Not only do the brakes provide better performance, but they also incorporate improvements to lessen brake drag for reduced rolling resistance and improved fuel economy.

Replacing the turbocharged 2.3-liter inline 4-cylinder used with the previous RDX, the 2013 RDX will now have as standard equipment a 3.5-liter V-6 engine that produces 273 horsepower-- 33 more than the outgoing model. For even higher performance and improved fuel economy, the RDX makes use of an all-new 6-speed automatic transmission with a new lock-up torque converter. The RDX also gets a new, lighter weight all-wheel-drive system that provides outstanding performance and safety with increased efficiency to achieve higher fuel economy.

With an EPA estimated* city/highway fuel economy rating of 20/28 mpg, front-wheel-drive versions of the 2013 RDX are expected to offer the best fuel economy of any gasoline-powered V-6 luxury SUV in the class. All-wheel-drive models have an EPA estimated* city/highway fuel economy of 19/27 mpg.

The RDX boasts a sleek and more aerodynamic body, evolving RDX from a sporty, compact SUV to a more formal SUV appearance with a longer, sculpted hood and styling that is more elegant and sophisticated to match the Acura philosophy of timeless, beautiful design.

Inside the 2013 RDX, new sweeping shapes, matte surface trim, and generous use of leather combine to give the RDX interior an upscale look and luxury feel that Acura customers have come to expect. Abundant use of sound deadening materials and Active Sound Control team to provide an exceptionally quiet cabin. Additional interior features, such as larger door openings, more passenger room, increased cargo volume and an available power rear tailgate make the RDX interior even more accommodating and flexible.

The 2013 RDX will receive a host of new technologies including Pandora® internet radio interface, SMS text message feature, a Keyless Access System with smart entry and pushbutton start, and a three view rear camera. An available Technology Package will provide a full complement of relevant technologies, including an Acura ELS Surround® audio system, AcuraLink® Satellite Communication System, Acura Navigation System with Voice Recognition™, AcuraLink Real-Time Traffic with Traffic Rerouting™, and AcuraLink Real-Time Weather™ with radar image maps. New for 2013, an even more advanced navigation system utilizes a hard disk drive (HDD) with 60 gigabytes of storage capacity-- including 15 gigabytes that can be allocated for music storage.

Passenger safety has always been a cornerstone of every Acura model. In addition to using Acura's acclaimed Advanced Compatibility Engineering™ (ACE™) body structure, the 2013 RDX employs new design features and myriad high strength materials aimed specifically at occupant protection. Although yet to be tested, Acura anticipates that the RDX will achieve top crash safety ratings from both the NHTSA and IIHS.

The 2013 RDX will be produced (using U.S. and globally sourced parts) exclusively by the company's East Liberty, Ohio plant-- home to one of four of Honda plants ranked among the top five-rated assembly lines in North America in the J.D. Power and Associates' 2011 Initial Quality Study (IQS). The first generation RDX is produced at the Marysville, Ohio auto plant.

About Acura
Acura offers a full line of technologically advanced performance luxury vehicles through a network of 272 dealers within the United States. The 2012 Acura lineup features six distinctive models including the RL luxury performance sedan, the TL performance luxury sedan, the TSX sports sedan and Sport Wagon, the turbocharged RDX crossover SUV, the MDX luxury SUV and the ZDX four-door sports coupe.

For media information and high-resolution photos of Acura vehicles, please visit www.acuranews.com. For consumer information, please visit www.acura.com.

*Preliminary EPA mileage estimate determined by Honda. Final EPA mileage estimates not available at the time of printing. Use for comparison purposes only.

Vehicle Dimensions
	2013 ILX	2013 RDX
Length	179.1 in	183.5 in
Width	70.6 in	73.7 in
Height	55.6 in	66.1 in
Wheelbase	105.1 in	105.7 in

Headlines: Honda Most Honored Brand on ACEEE's "Greenest Vehicles of 2012" List

Tue, 07 Feb 2012 09:45:00 -0800

A total of seven Honda brand vehicles earned recognition from the American Council for an Energy-Efficient Economy (ACEEE), including four Honda vehicles named the "greenest vehicles of 2012." In the annual ACEEE's "Green Book® Online"ranking of environmentally responsible vehicles, the near-zero emissions natural gas-powered Civic Natural Gas five-passenger sedan tied for second place, with the Insight, Civic Hybrid and CR-Z also included on the list of ACEEE's 12 most environmentally responsible vehicles available to the public.

The Insight hybrid, the compact Fit and the Odyssey minivan were also named as "greener choices of 2012" within their respective classes. This is the 14th straight year that multiple Honda vehicles have been named in the top 12.

"Honda is honored to have our natural gas vehicle and our hybrid and gasoline-powered vehicles among ACEEE's 'greenest' and 'greener' choices," said Steven Center, vice president of the Environmental Business Development Office at American Honda. "The ACEEE's annual recognition of Honda's fuel-efficient vehicles further validates our commitment to create a cleaner, more energy-efficient and sustainable transportation future."

The ACEEE ranking system uses a singular measure that incorporates fuel economy and health-related pollution impacts plus global warming and upstream emissions. All vehicles are analyzed and given a "Green Score" which is used to rank a vehicle's total environmental performance, including a list of the 12 "greenest" and 12 "meanest" vehicles along with a ranking of greenest vehicles by segment.

Named as one of the list's 'greenest vehicles,' the Civic Natural Gas is the only OEM-built, dedicated CNG passenger car assembled in the U.S. and the only vehicle certified by the EPA to meet both Federal Tier 2 Bin 2 and Inherently Low Emission Vehicle (ILEV) zero evaporative emission certification standards. Honda recently announced the expansion of Civic Natural Gas retail sales to 197 dealers in 36 states. The increased availability of the Civic Natural Gas helps bring inherently clean-burning natural gas technology to an even broader audience while also supporting diversity in transportation energy resources. Featuring new styling, enhanced feature content and increased fuel economy, the redesigned 2012 Civic Natural Gas can now be equipped with the Honda Satellite-Linked Navigation System featuring an exclusive database of publicly accessible Compressed Natural Gas (CNG) refueling stations across the United States.

Honda's Environmental Leadership
Honda has a long history of environmental innovation, including the retail introduction of America's first hybrid (1999 Honda Insight), delivery of the first fuel-cell electric vehicle in the U.S. (2002 Honda FCX) and the first gasoline-powered vehicles in the hands of consumers to meet stricter emissions standards, including: the 1996 Honda Civic, the first gasoline Low Emissions Vehicle (LEV); the 1998 Honda Accord, the first gasoline Ultra-Low Emissions Vehicle (ULEV); the 2000 Honda Accord, the first gasoline Super Ultra-Low Emissions Vehicle (SULEV); and the 2001 Civic Natural Gas, the first vehicle to quality as an Advanced Technology Partial-Zero Emissions Vehicle (AT-PZEV). The Honda Fit EV and the Honda Accord Plug-In Hybrid, both coming soon, will be the next critical steps in Honda's portfolio approach to alternative fueled vehicles.

For more information or downloadable high-resolution images of Honda award winners and other Honda vehicles, please visit www.hondanews.com. Consumer information is available at www.honda.com. For more information on ACEEE, visit http://www.greenercars.org.

Connect with Honda:
Honda Media Newsroom (for journalists): www.hondanews.com
Honda (for consumers): automobiles.honda.com
Honda on Facebook: http://www.facebook.com/Honda
Honda on YouTube: www.youtube.com/honda
Honda on Flickr: www.flickr.com/hondanews
Honda on Twitter: www.twitter.com/honda
Honda on Google+

ACEEE's Green Book® Online — GREENEST VEHICLES OF 2012

Make and Model	Specifications	Emission Standard a	MPG: City	MPG: Hwy	Green Score
MITSUBISHI I-MIEV b	Electric (Li-ion bat.)	ZEV	3.8	2.9	58
HONDA CIVIC NATURAL GAS c	1.8L 4, auto [CNG]	PZEV / Bin 2	27	38	55
NISSAN LEAF	Electric (Li-ion bat.)	ZEV	3.1	2.7	55
TOYOTA PRIUS d	1.8L 4, auto CVT	PZEV / Bin 3	51	48	54
HONDA INSIGHT	1.3L 4, auto CVT	PZEV	41	44	53
SMART FORTWO CABRIOLET / COUPE	1.0L 3, manual [P]	ULEV II / Bin 5	34	38	53
SCION IQ	1.3L 4, auto CVT	ULEV II / Bin 5	36	37	52
HONDA CIVIC HYBRID e	1.5L 4, auto CVT	PZEV / Bin 2	44	44	52
LEXUS CT200H	1.8L 4, auto CVT	SULEV II / Bin 3	43	40	51
TOYOTA CAMRY HYBRID LE	2.5L 4, auto CVT	PZEV / Bin 3	43	39	51
HONDA CR-Z	1.5L 4, auto CVT	PZEV	35	39	50
TOYOTA YARIS	1.5L 4, manual	ULEV II / Bin 5	30	38	50
[CNG] denotes compressed natural gas fuel. [P] denotes premium gasoline. "auto CVT" denotes continuously variable automatic transmission. a A listing with two emission standards (e.g., Tier 2 bin 2/ PZEV) denotes a single vehicle carrying both a Federal and a California emission certification. Green Scores for such listings reflect the cleaner of the two certifications. b Fuel economy for electric vehicles is provided in miles per kilowatt-hour. c Compressed natural gas (CNG) vehicle fuel economy given in gasoline-equivalent miles per gallon. d The Toyota Prius V earns a Green Score of 51 e The Honda Civic Hybrid runs on a Lithium Ion battery

Headlines: Honda On Top Again At Anaheim Two

Mon, 06 Feb 2012 14:29:00 -0800

Round five of the Monster Energy AMA Supercross, an FIM World Championship Series made its way back to Anaheim, California. For a second time this season Honda riders battled for the top podium position in front of a nearly sold-out crowd at Angel Stadium. Honda had an impressive night with GEICO Honda’s Eli Tomac taking his third consecutive win, and TwoTwo Motorsports/Honda rider Chad Reed riding his way to a third-place finish. Team Honda Muscle Milk’s Justin Brayton also had an impressive night, finishing in fifth.

After struggling the last few weeks to get the finishes he desires, Team Honda Muscle Milk’s Justin Brayton was able to put together a very noteworthy ride at Anaheim Two. Brayton set the tone for the day during qualifying by laying down the fastest lap time, giving him first gate pick heading into the heat races. In his heat race Brayton got a good start, making his way to the front of the pack. He lead throughout the majority of the race but was eventually passed on the last lap, leaving him with a second-place finish. In the main, Brayton was able to put together a solid ride from start to finish. When the gate dropped he grabbed third place out of the first turn and battled the entire 20 laps, finishing a respectable fifth place.

“The day went really great for me, starting with a successful practice, which was able to set the tempo for the rest of the night,” said Brayton. “After the last few weeks of not placing where I know I belong, it was a great step in the right direction. We have been working really hard, especially on my starts because that is key to having a great race. This weekend was a confidence booster for me, but more than anything it was a relief knowing that all my hard work is starting to pay off.”

TwoTwo Motorsports/Honda rider Chad Reed had another successful night, leaving with a third-place finish and second place in the points chase. In heat one Reed finished second, followed by Supercross.com/Honda rider Andrew Short. Reed, who battled flu symptoms all day, got a second-place start in the main but was eventually passed and had to settle for third.

“It was a rough week for me, with myself and family being sick,” said Reed. “Despite not being 100 percent, I am happy with my third-place finish because I fought as hard as I could for a podium. We are ready to move forward and go into the next round positive and ready to take back the points lead and that red plate.”

For the third week in a row GEICO Honda’s Eli Tomac dominated the Lites class and will go into San Diego with a 22-point lead. Tomac nabbed the holeshot in the Lites main event but was quickly passed by Cole Seely with Troy Lee Designs/ Lucas Oil/ Honda racing. Seely led the pack until going down on lap three but was able to recover and stay in second place, where he would remain the rest of the race. Tomac quickly capitalized on the mistake, taking the lead and running away with it.

“The day started off a little slow with practice. I wasn’t exactly where I wanted to be so that gave me a little fire going into the heat race,” said Tomac. “Going into the next round it is definitely nice having those 22 points as a cushion. I am going to try and keep getting good starts and try not to make any mistakes throughout the rest of the rounds. I am looking forward to San Diego since it is where I got my first Supercross win and is the home to my favorite football team.”

Supercross Main Event
1. Ryan Villopoto
2. James Stewart
3. Chad Reed (Honda)
4. Ryan Dungey
5. Justin Brayton (Honda)
6. Kevin Windham (Honda)
7. Davi Millsaps
8. Mike Alessi
9. Brett Metcalfe
10. Brock Tickle

Supercross Championship Points (after 5 of 17 rounds)
1. Ryan Villopoto 108
2. Chad Reed 105
3. Ryan Dungey 103
4. James Stewart 95
5. Kevin Windham 73
6. Jake Weimer 71
7. Andrew Short 59
8. Brett Metcalfe 57
9. Davi Millsaps 56
10. Justin Brayton 53

Supercross Lites West Main Event
1. Eli Tomac (Honda)
2. Cole Seely (Honda)
3. Marvin Musquin
4. Dean Wilson
5. Nico Izzi
6. Michael Leib (Honda)
7. Mat Moss
8. Vince Friese (Honda)
9. Travis Baker (Honda)
10. Martin Davalos

Supercross Lites West Points (after 5 of 9 rounds)
1. Eli Tomac 113
2. Dean Wilson 91
3. Marvin Musquin 84
4. Cole Seely 79
5. Zach Osborne 67
6. Nico Izzi 62
7. Tyla Rattray 60
8. Jason Anderson 54
9. Ryan Sipes 53
10. Matt Moss 53

About Honda
American Honda Motor Co., Inc. is the sole distributor of Honda motorcycles, scooters, ATVs and MUVs in the U.S. American Honda’s Motorcycle Division conducts the sales, marketing, and operational activities for these products through authorized Honda dealers. For more information on Honda products, go to www.powersports.honda.com.

Headlines: Jerry Seinfeld with the NSX Concept

Mon, 06 Feb 2012 11:35:00 -0800

Jerry Seinfeld with the NSX Concept

Headlines: Jerry Seinfeld with the NSX Concept

Mon, 06 Feb 2012 11:35:00 -0800

Jerry Seinfeld with the NSX Concept

Headlines: Jerry Seinfeld with the NSX Concept in Acura's First Super Bowl XLVI

Mon, 06 Feb 2012 11:35:00 -0800

Jerry Seinfeld with the NSX Concept in Acura's First Super Bowl XLVI

Headlines: Honda Power Equipment Earns Seven 2011 MarCom Awards

Thu, 02 Feb 2012 06:00:00 -0800

Honda Power Equipment, a division of American Honda Motor Co., Inc. has received a total of seven MarCom Awards for several of its computer-based dealer and distributor service training modules. Two business units of Honda Power Equipment - Honda Engines and Honda Marine - were recognized by the Association of Marketing and Communication Professionals for their comprehensive training programs and individual instructional sections.

Specifically, Honda Engines earned an overall Platinum MarCom Award for its Honda Engines Training and Certification System (TACS), along with specific recognition for two training modules offered within the system: 4-stroke engine theory and carburetor theory. Additionally, Honda Engines garnered a Gold MarCom statuette for its electrical fundamentals training module, while the company's basic emissions and DDiN navigation module were noted as receiving an honorable mention.

Honda Marine was awarded a Platinum MarCom for the outboard rigging curriculum offered to dealer technicians via the Honda Marine online technical training program.

Honda produced its unique online service training solution in conjunction with Irvine, California-based Pacific Technology Solutions (PTS). The training is used in Honda Engine and Honda Marine dealership and distributor facilities nationwide.

Administered and judged by the Association of Marketing and Communication Professionals, the MarCom Awards program recognizes outstanding creative achievement by industry professionals whose talent exceeds a high standard of excellence, and whose work serves as a benchmark for the industry. Winners are selected from more than 6,000 entries within 200 categories, covering seven forms of media and communication efforts, including: marketing; publications; promotions; public service/pro bono; creativity; and electronic/interactive.

"The Honda Power Equipment organization is honored that the online training programs of two of our business groups have been recognized for excellence in marketing and communication," said Scott Conner, vice president, Honda Power Equipment. "At Honda, our teams always make it a priority to listen to and work closely with our dealers and distributors in developing a training system that meets their unique needs."

Honda is the world's largest engine manufacturer, having sold more than 27 million units in 2010 across all of its global product lines. The company's marine outboard and general purpose engine products are characterized by the same technology that is behind the Honda reputation for unparalleled durability, quality and reliability.

# # #

Editor's Note:

Honda Power Equipment, a division of American Honda Motor Co., Inc., markets a complete range of outdoor power equipment, including outboard marine engines, general purpose engines, generators, lawnmowers, pumps, snowblowers, tillers and trimmers for commercial, rental and residential applications. Its comprehensive product line is powered exclusively by 4-stroke engines.

Information for media regarding Honda Marine and Honda Engine products is available at www.hondanews.com.

Consumer information, including model overviews and updates, video clips, and complete specifications regarding Honda products, is available at www.honda.com.

For Honda Engines product inquiries and dealer locations, please visit www.engines.honda.com.

For Honda Marine product inquiries and dealer locations, please visit www.hondamarine.com.

Connect with Honda Generators on Facebook by visiting http://www.facebook.com/HondaGenerators

Connect with Honda Marine on Facebook by visiting http://facebook.com/hondamarine.

Headlines: Statement by American Honda Regarding Spare Tire/Tire Information Placard Recall: 2011-2012 Ridgeline

Wed, 01 Feb 2012 15:37:00 -0800

Honda will voluntarily recall 206 model-year 2011 and 2012 Ridgeline vehicles in the U.S. to inspect whether the factory-installed spare tire matches the spare tire information included on the FMVSS mandated tire information placard installed on the vehicles’ driver-side doorjambs. If the tire information placard and the installed spare tire do not match, Honda will either provide customers with a compact spare tire that matches the information included on the originally installed tire information placard or install a new placard that reflects the spare tire that was installed at the factory.

The Ridgeline sold in the United States normally is factory-equipped with a compact spare tire. In affected vehicles, a full-sized spare tire specified for certain export markets may have been mistakenly installed in the In-bed Trunk® during vehicle assembly. For these vehicles, the tire size and recommended cold inflation pressure for the installed (full-size) spare tire are not correctly displayed on the vehicle’s tire-information placard, and thus the tire-information placard does not comply with FMVSS requirements. No crashes or injuries have been reported.

Honda is announcing this recall to encourage owners of all affected vehicles to take their trucks to an authorized dealer as soon as they receive notification of this recall from Honda. Mailed notification to customers will begin in mid-February 2012. In addition to contacting customers by mail, in mid-February, owners of these vehicles will be able to determine if their vehicles require inspection by going on-line to www.recalls.honda.com or by calling (800) 999-1009, and selecting option 4.

Headlines: Honda’s Anna, Ohio Engine Plant Manager Discusses New Engines

Wed, 01 Feb 2012 13:43:00 -0800

Honda’s Anna, Ohio Engine Plant Manager Discusses New Engines

Headlines: President Iwata, Honda of America Mfg., Announced $98 Million Investment

Wed, 01 Feb 2012 13:43:00 -0800

President Iwata, Honda of America Mfg., Announced $98 Million Investment

Headlines: Acura Announces January Sales Increase; TL Up 43 Percent

Wed, 01 Feb 2012 11:05:00 -0800

Acura posted January sales of 8,381 an increase of 5.3 percent compared to January 2011.

"With inventory still building to optimal levels, 2012 is off to a good start," said Jeff Conrad, vice president of Acura sales. "After the successful launch of the RDX Prototype and the ILX and NSX Concepts at the Detroit Auto Show, strong January sales and the buzz surrounding Acura's Super Bowl commercial, the Acura brand has real momentum going forward."

Total car sales reported 4,582 units, up 24.1 percent versus January 2011, with the TL posting 2,283 units and the TSX 2,266 units, up 43.4 and 16.7 percent respectively. The MDX was Acura’s best selling model with 2,861 sales for the month, down 8.5 percent. Total truck sales tallied 3,799 units, down 11 percent.

Additional ways to connect with Acura:
Media Information: www.acuranews.com
Consumer Information: www.acura.com
Facebook: www.facebook.com/Acura
Twitter: www.twitter.com/Acura_Insider
YouTube: www.youtube.com/acura

Headlines: American Honda Reports January Sales Increase; Civic Up Nearly 50 Percent

Wed, 01 Feb 2012 10:54:00 -0800

American Honda Motor Co., Inc., today reported January 2012 monthly new-vehicle sales of 83,009, an increase of 8.8 percent over January 2011. The Honda Division posted January 2012 sales of 74,628, an increase of 9.3 percent year-over-year.

In its first full month of sales, the all-new Honda CR-V set a January record with sales of 18,960, up 16.0 percent over last year's record-setting total of 16,339. The Civic also continued to build momentum with sales of 21,883, up an impressive 49.5 percent compared to January 2011. The Accord posted January sales of 13,659, up 1.5 percent from the same period last year. Honda's Ridgeline pickup posted its second consecutive month of double-digit sales growth, up 45.6 percent year-over-year to 1,245 units.

"Honda's return to full strength on the manufacturing front is already beginning to pay dividends on the sales floor," said John Mendel, American Honda executive vice president of sales. "On top of kicking off 2012 with record January sales for the new CR-V, it's gratifying to see how many Civics we can sell when we actually have Civics to sell. It's great to see customers embrace this great vehicle now that our dealers have enough cars on their lots."

The Acura Division's January sales totaled 8,381, up 5.3 percent compared to January 2011, with two models registering strong sales increases. Sales of the TL sedan reached 2,283, up 43.4 percent from the same period last year, while TSX sales totaled 2,266, a year-over-year increase of 16.7 percent.

For more information about Honda vehicles, please visit www.automobiles.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.

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Headlines: Honda to Invest $98 Million in Anna Engine Plant for Production of Advanced Transmission Components

Wed, 01 Feb 2012 07:30:00 -0800

Honda announced today that it will invest $98 million at its Anna, Ohio engine plant as part of a strategy to build the company's next-generation powertrain technologies in Ohio. The move is aligned with a $120 million investment, announced last year, for the production of a new continuously variable transmission (CVT) in Russells Point, Ohio.

The Anna Engine Plant will manufacture high-tech pulley components for Honda's new CVT technology, which is part of the new Honda 'Earth Dreams' powertrain technology lineup, to be deployed for the first time in the U.S. in the all-new, more powerful and fuel-efficient 2013 Honda Accord.

Honda will produce its technically advanced CVT on a new assembly line at Honda Transmission Mfg. of America, Inc. in Russells Point. The modernization and expansion of the Russells Point transmission plant, along with the new pulley component production at the Anna plant, will create 150 new jobs.

Since November 2010, Honda has announced new investments exceeding $500 million in its two auto plants and two powertrain plants in Ohio.

"For decades, our two Ohio powertrain plants have worked together to deliver advanced products for our customers," said Hide Iwata, president and CEO, Honda of America Mfg., Inc. "The production of this new CVT technology puts the Buckeye State right in the middle of Honda's global strategy."

The new transmissions will debut in the all-new 2013 Honda Accord models that will come to market later this year. The Accord for the U.S. market is built only in Ohio at the Marysville Auto Plant.

"Applying Honda's new Earth Dreams Technologies in the production of engines and transmissions will greatly enhance the driving performance of Honda vehicles, and help us achieve fuel economy leadership in every segment over the next three years," said Iwata.

While the Anna plant prepares for its production launch, the nearby Russells Point transmission plant will proceed with CVT production this summer. These transmissions require highly sophisticated pulley components. Initially, these components will be supplied from Honda operations in Japan, before CVT production for U.S. models is taken up by the Anna plant in 2013.

"Our associates have incredible experience and we are counting on them to help us introduce an even higher level of powertrain technology for our customers," Anna Engine Plant Manager, John Spoltman, said. "The new CVT technology will be mated with Honda's new Earth Dreams 2.4-liter direct-injection engine, which will also be produced here at the Anna Engine Plant."

Earth Dreams technology defines Honda's next-generation engine and transmission strategy to realize advanced levels of both performance and fuel efficiency. Introduction of the new CVT for mid-size cars, will improve fuel economy by approximately 10 percent compared with the current five-speed automatic transmission.

The new component production operation at Anna will utilize 84,000 square feet of plant space for lathing, heat-treating, grinding and subassembly of precision CVT pulley systems. With the capacity to manufacture 1.18 million V-6 and four-cylinder engines annually, the Anna Engine Plant is the largest automobile engine factory in Honda's global production network.

At the Russells Point transmission plant, CVTs will be manufactured on a sophisticated assembly line that is being constructed as part of a $70 million, 200,000-square-foot expansion of the facility. An additional $50 million is being invested in a 75,000-square-foot expansion of the facility for additional aluminum casting operations to support the CVT assembly line.

Honda Transmission Mfg. of America currently employs 1,050 associates. In addition to automatic transmissions, the Russells Point plant also manufactures four-wheel-drive systems. Both plants manufacture the precision steel parts for engines and transmissions, and four-wheel-drive components.

Today's announcement continues a series of major initiatives by Honda in its Ohio operations. In January, the Acura luxury brand revealed that the all-new Acura NSX supercar will be developed in Ohio and built at a new manufacturing operation in central Ohio. And since November 2010, Honda has now announced more than $500 million in investments for advanced technologies and systems at it four existing Ohio plants.

Other major initiatives now underway include construction of on-site parts consolidation centers at Anna and East Liberty, a sophisticated new stamping press at the Marysville Auto Plant, and several major projects at East Liberty to expand assembly lines, implement new paint technologies and consolidate vehicle quality operations.

About Honda Manufacturing in Ohio
Based on Honda's longstanding commitment to "build products close to the customer," Honda began operations at its first U.S. auto plant nearly 30 years ago, on November 1, 1982, in Marysville, Ohio. Honda now has the capacity to build 680,000 automobiles annually at its two auto plants in Marysville and East Liberty, Ohio.

Honda employs more than 13,500 Ohioans. The company's total investment in its extensive operations in the state exceeds $8 billion.

In addition, in 2011 Honda purchased nearly $6 billion in parts and materials from more than 150 Ohio suppliers, and more than $16 billion in parts and materials from 600 domestic suppliers in North America.

Honda has seven auto plants in North America have the capacity to manufacture 1.63 million automobiles annually, using domestic and globally sourced parts. More than 80 percent of the Honda and Acura products sold in the U.S. are built in North America.

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For more information, contact:
Ron Lietzke at Honda of America Mfg.: 937-441-0968
ron_lietzke@ham.honda.com

Connect with Honda of America, and Acura and Honda brands:
Honda of America Mfg., Inc. (Press Room): www.ohio.honda.com
Acura Media Newsroom (for journalists): www.acuranews.com
Honda Media Newsroom (for journalists): www.hondanews.com

Headlines: Production Versions of ILX and RDX Make World Debuts at the 2012 Chicago Auto Show

Tue, 31 Jan 2012 09:00:00 -0800

The production versions of the all-new Acura ILX and the completely redesigned Acura RDX will make their world debuts at the 2012 Chicago Auto Show, February 8, 2012, Acura announced today.

The 2013 Acura ILX luxury compact sedan is an all-new model positioned as the gateway to the Acura brand. Sleek and sporty, the ILX will feature three distinct powertrains, including Acura's first ever hybrid. The ILX will feature a high–quality, well-appointed interior that is smart and spacious. It will offer a number of new, high-value features including a standard Keyless Access System with smart entry and pushbutton start, along with Pandora® internet radio interface and SMS text message function for smart connectivity with the world.

The new 2013 RDX, Acura's compact crossover Sport Utility Vehicle, will offer a perfect balance of luxury and utility. The RDX will now be powered by a V-6 engine, producing 33 more horsepower than the outgoing model— yet it is expected to offer the best fuel economy of any gasoline-powered luxury SUV in its class. Interior features, such as larger door openings, more passenger room, increased cargo volume and a power rear tailgate make the RDX interior even more accommodating and flexible.

Although there will not be a media press conference, both vehicles will be on display in the Acura booth at McCormick Place, Chicago. Press information and photos will post to www.acuranews.com on February 8, 2012.

Headlines: Acura to Debut Super Bowl XLVI Commercial, First for the Brand

Mon, 30 Jan 2012 13:53:00 -0800

Acura, for the first time, will run a commercial during the Super Bowl championship game to capitalize on communicating with the more than 100 million viewers. Designed to strengthen Acura brand awareness and leverage Acura's announcement in Detroit at the North American International Auto Show earlier this month, a 60-second commercial featuring the iconic talent of Jerry Seinfeld and Jay Leno coupled with the highly anticipated NSX supercar concept will air during the third quarter.

"Acura has a specific plan in place across all communication channels to build off of the first round of product news announced at the North American International Auto Show. The response to the ILX, RDX and NSX supercar concept has been extremely positive," said Susie Rossick, Acura Brand Manager. "Our Super Bowl strategies are simple—build upon the buzz created in Detroit and leverage the excitement for the future return of the legendary NSX to the Acura lineup."

This commercial, "Transactions," depicts the over-the-top antics of two actual top car collectors, Jerry Seinfeld and Jay Leno, in an unrelenting bid to be the first in line to take delivery on the first Acura NSX.

"The goal is to present a commercial that not only clearly positions the NSX as the ultimate 'must have' sports car, but does it in a way that is memorable, entertaining and aligned with Acura's brand position," said John Hage, EVP/executive creative director at rp&, Acura's advertising agency of record.

The Super Bowl campaign includes a pre-game release of a 1-minute 50-second -extended version of "Transactions," PR initiatives, search, seeding and paid media placements. The commercial will be featured in Acura dealerships across the country. In addition, as the preferred vehicle of W Hotels, the commercial will be shown in-car on the MDX's rear-entertainment DVD screen during guest rides.

"Transactions" will help to build upon the anticipation coalescing for the next chapter of Acura, which commences this spring with the launch of the all-new RDX crossover sport utility vehicle and the introduction of the all-new ILX luxury compact sedan.

Headlines: 10th Anniversary Honda Battle of the Bands

Mon, 30 Jan 2012 10:01:00 -0800

10th Anniversary Honda Battle of the Bands

Headlines: 10th Anniversary Honda Battle of the Bands

Mon, 30 Jan 2012 10:00:00 -0800

10th Anniversary Honda Battle of the Bands

Headlines: 10th Anniversary Honda Battle of the Bands Highlights

Mon, 30 Jan 2012 10:00:00 -0800

See video highlights from the 2012 Honda Battle of the Bands Invitational Showcase.

Headlines: 10th Anniversary Honda Battle of the Bands Marks Unforgettable Celebration of HBCU Marching Band Experience

Mon, 30 Jan 2012 10:00:00 -0800

An enthusiastic crowd of some 60,000 fans, students and alumni packed the Georgia Dome on Saturday to be part of the one-of-a-kind spectacle that is the Honda Battle of the Bands (HBOB) Invitational Showcase. The crowd was treated to a series of spectacular performances by eight of the nation's top marching bands from Historically Black Colleges and Universities (HBCU), as well as an electrifying halftime performance by Grammy Award-winning R&B songstress Monica, as the Honda Battle of the Bands marked the 10th anniversary of its Invitational Showcase event.

The unparalleled pageantry, musicianship and camaraderie of the HBCU marching band experience and tradition was on full display, as the dynamic performances by: Albany State University, Bethune Cookman University, Jackson State University, Prairie View A&M University, South Carolina State University, Tennessee State University, Virginia State University and Winston-Salem State University brought to life the "Homecoming" theme of the 2012 Honda Battle of the Bands program.

The 10th anniversary Honda Battle of the Bands called for all HBCU marching band alumni, current students and fans to attend this special anniversary event. Just as "The Yard" on HBCU campuses serves as the community gathering place for all homecoming activities, the Georgia Dome was transformed into "The Honda Battle of the Bands Yard" and re-created the HBCU homecoming experience with everything from a pee-wee football scrimmage to a short step-show.

The Honda Battle of the Bands Invitational Showcase is the nation's largest and most highly anticipated HBCU music event. Widely known as "the Super Bowl for Black college bands," the program was started 10 years ago to highlight and celebrate the heritage and showmanship of HBCU marching bands. Dedicated solely to supporting HBCU music education programs, the program also stands as the only national music scholarship program of its kind. Each of the eight schools that participated in this year's Invitational Showcase earned $20,000 in grant money for their school's music scholarship program. In all, more than $200,000 in music scholarship grants were awarded to the 41 schools participating in the 2012 Honda Battle of the Bands program.

Honda Battle of the Bands Fan Wins New 2012 CR-V
Elijah Hayes of Fort Valley State University was the winner of a new 2012 Honda CR-V. "Band Chatter," introduced for the 10th anniversary of the Honda Battle of the Bands program, was an online social media challenge that gave HBCU students the opportunity to flex their Facebook and Twitter skills for a chance to win a trip for two to the Invitational Showcase and a new Honda CR-V. Hayes, this year's winner, accumulated points through daily Facebook postings, comments and photo uploading and sharing earning him a chance to win.

Recruitment Fair Encourages High School Seniors to Think About College
In addition to the marching band performances at the Invitational Showcase, HBOB includes an HBCU Recruitment Fair engaging high school students with representatives of HBCU schools. Conceived to go one step beyond just exposing young people to the opportunities offered by historically black colleges and universities, the HBOB HBCU Recruitment Fair is unique in enabling prospective college students to meet with marching band and admissions recruiters to discuss admissions requirements and scholarship opportunities. More than 35 institutions exhibited, and more than 3,000 young people attended this year's Recruitment Fair event.

For more information on the Honda Battle of the Bands program and the Invitational Showcase visit www.HondaBattleoftheBands.com, the official online destination and clearinghouse for all HBOB information.

For downloadable, broadcast quality, video and high-resolution photos please go to epklink.com/hondabattleofthebands.

Honda Battle of the Bands on Facebook: http://www.facebook.com/HondaBattleoftheBands
Honda Battle of the Bands on Twitter: http://www.twitter.com/the_honda
Honda Battle of the Bands on YouTube: http://www.youtube.com/hondabotb
(For Media Only) Honda Multimedia Newsroom: http://www.hondanews.com

About Honda
American Honda Motor Co., Inc., was founded in 1959 as the U.S. sales and marketing subsidiary of Honda Motor Co., Ltd. Honda currently produces automobiles, all-terrain vehicles, power equipment products and engines at its nine major U.S. manufacturing operations, using domestic and globally sourced parts. Honda's long-standing commitment to the support and success of the nation's Historically Black Colleges and Universities began more than 20 years ago with the establishment of the Honda Campus All-Star Challenge, a program designed to showcase the academic gifts and prowess of HBCU students. American Honda established Honda Battle of the Bands ten years ago as an effort to support HBCU music programs. For more information, visit www.honda.corporate.com.

About Verizon
Verizon Communications Inc. (NYSE, Nasdaq: VZ), headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to consumer, business, government and wholesale customers. Verizon Wireless operates America's most reliable wireless network, with more than 107 million total connections nationwide. Verizon also provides converged communications, information and entertainment services over America's most advanced fiber-optic network, and delivers integrated business solutions to customers in more than 150 countries, including all of the Fortune 500. A Dow 30 company with $106.6 billion in 2010 revenues, Verizon employs a diverse workforce of more than 195,000. For more information, visit www.verizon.com.

Headlines: 10th Anniversary Honda Battle of the Bands

Mon, 30 Jan 2012 10:00:00 -0800

10th Anniversary Honda Battle of the Bands

Headlines: Honda Pays Homage to Famous Film in Super Bowl XLVI Commercial

Mon, 30 Jan 2012 08:21:00 -0800

Award-winning actor Matthew Broderick is starring in a fourth-quarter Super Bowl commercial to promote the all-new 2012 Honda CR-V.

"Matthew's Day Off" is part of an integrated, multiplatform advertising campaign that began earlier this month to support the launch of the all-new Honda CR-V. The campaign encourages the active, hip Gen-Y audience transitioning between their carefree twenties and their more focused thirties to conquer their aspirations by completing their own "Leap List."

"Our primary goal is to support the launch of the all-new CR-V, a pillar vehicle in the Honda lineup, while representing the inherent fun and youthfulness of the Honda brand," said Tom Peyton, Honda brand manager, American Honda Motor Co., Inc.

Playing off the Leap List concept, "Matthew's Day Off," directed by Todd Phillips (The Hangover, Due Date, Old School), stars Broderick playing himself while drawing on his well-known coming-of-age character that the CR-V target audience grew up watching.

"As with our other CR-V commercials that began airing this month, this fun commercial reminds viewers to go out and embrace life — do the things you want to do, not just the things you have to do," said Joe Baratelli, EVP, ECD at RPA, Honda's longstanding agency of record.

Hidden in the commercial are dozens of "Easter eggs" reflective of the original film. Fans are encouraged to watch the spot closely to see how many references they can find. For example, an iconic vest that was worn in the original movie is visible in a department store window that appears briefly. To view the commercial and comment on the "Easter eggs," viewers can go to http://www.facebook.com/hondacrv.

To build anticipation for Honda's Super Bowl commercial an eight-second teaser, "Coming Soon," was loaded onto YouTube on Jan. 26 and amassed nearly four million views. A pre-game release of a 2-minute 23-second extended version of "Matthew's Day Off" will be supported by public relations, search marketing and social media. In addition, Honda fans will get a sneak peek of the Super Bowl ad on Honda's Facebook page and Google+ page, which was just launched last week. Fans are encouraged to use the hashtag #dayoff online when talking about Honda's Super Bowl commercial. Momentum will continue the week after the game with several large portal takeovers featuring "Matthew's Day Off."

About the 2012 Honda CR-V
On-sale nationwide, the all-new, fourth-generation 2012 Honda CR-V introduces an upscale styling direction, greater fuel efficiency, and added features and functionality. Compact on the outside and roomy inside, the CR-V represents an ideal balance for size and capability in the entry SUV segment. The all-new five-passenger CR-V offers improved car-like interior comfort, a smoother and quieter ride, and even more innovative features than the previous model.

About Honda
Honda offers a diverse lineup of 12 cars and trucks that include the mid-sized Accord, compact Civic, CR-V crossover SUV and Odyssey minivan. Honda also offers a wide range of fuel-efficient and low-emission vehicles that include the Insight hybrid, Civic GX (compressed natural gas-powered vehicle), Civic Hybrid, CR-Z (sport hybrid coupe) and FCX Clarity (fuel cell-electric vehicle). Honda began operations in the U.S. in 1959 with the establishment of American Honda Motor Co., Inc., Honda's first overseas subsidiary. Honda began U.S. production of motorcycles in 1979 and automobiles in 1982.

Connect with Honda:
Honda News & Views: http://www.honda.com/news
Honda Multimedia Newsroom (For Media Only): http://www.hondanews.com
Honda Super Bowl ad on YouTube: http://www.youtube.com/honda
Honda CR-V on Facebook: http://www.facebook.com/hondacrv
Honda on Twitter: http://www.twitter.com/honda
Honda on Flickr: http://www.flickr.com/hondanews
Honda CR-V Web Site: http://automobiles.honda.com/cr-v
Honda Web Site: http://www.honda.com

Headlines: Jay Leno and Jerry Seinfeld in the making of Acura's Super Bowl Commerical

Sun, 29 Jan 2012 09:00:00 -0800

Jay Leno and Jerry Seinfeld in the making of Acura's Super Bowl Commerical

Headlines: Jerry Seinfeld in the Making of the Acura Super Bowl Commercial

Sun, 29 Jan 2012 09:00:00 -0800

Jerry Seinfeld in the Making of the Acura Super Bowl Commercial

Headlines: Jerry Seinfeld in the Making of the Acura Super Bowl Commercial

Sun, 29 Jan 2012 09:00:00 -0800

Jerry Seinfeld in the Making of the Acura Super Bowl Commercial

Headlines: Acura NSX Concept Sketch

Sun, 29 Jan 2012 08:00:00 -0800

Acura NSX Concept Sketch

Headlines: Honda Announces Pricing for New Four-cylinder 2012 Honda Crosstour

Fri, 27 Jan 2012 11:53:00 -0800

The new four-cylinder, two-wheel-drive Honda Crosstour® is set to debut at U.S. dealers nationwide today with a manufacturer's suggested retail price (MSRP) ranging from $27,655 for the well-equipped Crosstour EX to $32,805 for the luxurious Crosstour EX-L Navi, plus a destination and handling charge of $810¹ per vehicle.

The four-cylinder Crosstour models join the current 3.5-liter i-VTEC V-6 Crosstour models already available. In addition to bringing additional value to the Crosstour line, the new four-cylinder model delivers EPA-estimated fuel economy² that increases 3 mpg in the city and 2 mpg on the highway compared to V-6-equipped models.

"The new four-cylinder Crosstour offers sleek design, unmatched passenger comfort and ingenious functionality now with four-cylinder pricing and fuel economy," said John Mendel, executive vice president of American Honda Motor Co., Inc. "With four-cylinder and V-6 options and a long list of standard features, Crosstour should be on every CUV buyer's shopping list."

Equipped with a 2.4-liter i-VTEC inline four-cylinder engine producing 192 horsepower, the newest Crosstour is available in two trim levels, including the Crosstour EX and leather-upholstered Crosstour EX-L. A Honda Satellite-linked Navigation System³is available on the Crosstour EX-L.

EPA-estimated fuel economy on the four-cylinder Crosstour is 21 mpg city and 29 mpg highway, a significant increase from the 271-horsepower 2WD V-6 model's EPA estimated 18 mpg city and 27 mpg highway.

With the launch of the new four-cylinder Crosstour, several useful features are now standard across the entire Crosstour family, which first debuted for the 2010 model year with V-6 power. Standard features now include an automatic dimming rearview mirror, a rearview mirror back-up camera display for improved rear visibility (non-Navigation models), convenient auto-on/off headlights, Bluetooth®⁴HandsFreeLink® and USB audio interface.

Connect with Honda:
Honda Media Newsroom (for journalists): www.hondanews.com
Honda Crosstour (for consumers): automobiles.honda.com/crosstour
Honda Crosstour on Facebook: http://www.facebook.com/hondacrosstour
Honda on YouTube: www.youtube.com/honda
Honda on Flickr: www.flickr.com/hondanews
Honda on Twitter: www.twitter.com/honda

¹ MSRP excluding tax, license, registration, $810.00 destination charge and options. Dealer prices may vary.
² Based on 2012 EPA mileage estimates. Use for comparison purposes only. Do not compare to models before 2008. Your actual mileage will vary depending on how you drive and maintain your vehicle.
³ The Honda Satellite-Linked Navigation System™ is available on the Crosstour EX-L model in the United States, except Alaska. Please see the navigation system manual for details.
⁴ The Bluetooth® word mark and logos are owned by the Bluetooth SIG, Inc., and any use of such marks by Honda Motor Co., Ltd., is under license.

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Headlines: Honda to Power Dale Coyne Racing in 2012

Wed, 25 Jan 2012 09:20:00 -0800

American Honda and its Honda Performance Development (HPD) subsidiary will power a two-car effort from Dale Coyne Racing in the 2012 IZOD IndyCar Series, HPD and the team announced today.

Under terms of the agreement, HPD will provide its new, turbocharged 2.2-liter Honda Indy V-6 engines to all Coyne entries in the IZOD IndyCar Series and at the Indianapolis 500.

"Dale Coyne Racing has been one of IndyCar's most durable teams, with a history that extends for nearly 30 years." said Erik Berkman, president of Honda Performance Development and vice president, corporate planning and logistics, for American Honda. "It's great to have them racing with us in 2012. Dale's team has made great strides in recent seasons, and he has made moves this off-season to further improve. We're looking forward to continuing our association with him in 2012."

Designed at HPD's Santa Clarita, California, facility, the all-new Honda Indy V-6 engine is now being tested on the race track. Dale Coyne Racing joins Chip Ganassi Racing - winner of the last four IndyCar drivers' championships - A.J. Foyt Racing, Rahal Letterman Lanigan Racing and Sam Schmidt Motorsports as Honda-powered teams in 2012.

"We have felt a part of the Honda family from their first days in CART back in the early 1990s till today," commented DCR team owner Dale Coyne. "We are very pleased to enter this next stage of IndyCar history with a company so dedicated to winning and rich in successful motorsports heritage like Honda. Together we hope to accomplish great things in 2012."

Honda has been a fixture in North American open-wheel racing since 1994, and has played an active role in the growth of the IZOD IndyCar Series - as both a Manufacturers' Championship competitor and single engine supplier - since joining the series in 2003.

The company scored its first Indianapolis 500 victory in 2004 with Buddy Rice; Manufacturers' Championships in 2004 and '05; and became engine supplier to the entire IZOD IndyCar Series in 2006.

Honda has supplied racing engines to the full, 33-car Indianapolis 500 field every year since 2006, and for a record-six consecutive years, the ‘500' has not seen a single engine failure. The 2010 Indianapolis 500, won by Dario Franchitti, marked Honda's 100th race win as a manufacturer and engine supplier in IZOD IndyCar Series competition.

Founded in 1993, Honda Performance Development (HPD) is the Honda racing company within North America. HPD is the technical operations center for high-performance Honda racing cars and engines and operates at race circuits around the world from its headquarters in Santa Clarita, California.

In addition to its efforts in Indy car racing, HPD spearheaded championship-winning efforts in the 2009-2010 American Le Mans Series, 2010 Le Mans Series and the 2010 24 Hours of Le Mans.

HPD offers a line of race engines for track applications from prototype sports cars to karting; for professional, amateur and entry-level efforts.

Starting in 1984 as a driver/owner, Dale Coyne raced for five seasons in Championship Auto Racing Teams (CART) competition, before stepping out of the cockpit in 1990 and becoming a full-time owner for his Plainfield, Illinois-based team. Through the years, his team has given many up-and-coming drivers their first opportunities in IndyCar competition, including Paul Tracy, future fellow IndyCar team owner Eric Bachelart and 2011 rookie James Jakes.

In 1998, Coyne developed Route 66 Speedway, a state-of-the-art drag racing facility in nearby Joliet, Illinois. Later, in partnership with then Indianapolis Motor Speedway CEO Tony George and the International Speedway Corporation, the facility was expanded to include the 1.5-mile Chicagoland Speedway oval. In 2009, Justin Wilson scored the team's first IndyCar Series victory at Watkins Glen International Raceway in New York.

Headlines: Honda's Cumulative Worldwide Hybrid Vehicle Sales Reaches 800,000 Units

Tue, 24 Jan 2012 13:01:00 -0800

Honda Motor Co., Ltd. announced that Honda's cumulative worldwide hybrid vehicle sales surpassed 800,000 units as of the end of December 2011. This milestone was reached 12 years and two months after the start of sales of the first generation Honda Insight in Japan in November 1999.

Honda introduced the first-generation Insight, Civic Hybrid and Accord Hybrid equipped with Honda's original lightweight and compact Integrated Motor Assist (IMA) hybrid system. More recently, following the introduction of the second-generation Insight in 2009, Honda has introduced a total of six new hybrid models in the last three years to expand the hybrid vehicle lineup and sales. Honda's annual worldwide hybrid sales for 2011 was approximately 200,000 units (up 30 percent compared to 2010), and Honda's total hybrid sales during the last three years exceeded 500,000 units. In Japan, the ratio of hybrid vehicles exceeded 45 percent of all new Honda vehicle registrations for the month of December 2011. Cumulative hybrid sales in North America reached 338,872 units as of December 2011.

As of today, Honda sells seven hybrid models in approximately 50 countries around the world. In addition, the market introduction of the ILX, the first Acura brand model equipped with a hybrid system, is scheduled for spring 2012 in North America.

Under the global environmental slogan of "Blue Skies for Our Children," Honda will continue its efforts to realize the further market penetration of hybrid vehicles to create a low carbon society.

History of Honda's Hybrid Models

Year	Month / Model introduced to the market	Honda's Cumulative Worldwide Hybrid Vehicle Sales
1999	November: First-generation Insight
2001	December: Civic Hybrid
2004	December: Accord Hybrid (North America only)
2005		April: 100,000 units
2007		May: 200,000 units
2009	February: Second-generation Insight	August: 400,000 units
2010	February: CR-Z October: Fit Hybrid	December: 600,000 units
2011	June: Fit Shuttle Hybrid (Japan only) October: Freed Hybrid (Japan only) Freed Spike Hybrid (Japan only)	December: 800,000 units

Connect with Honda:
Honda Media Newsroom (for journalists): www.hondanews.com
Honda Future Vehicles (for consumers): automobiles.honda.com/future-cars
Honda on YouTube: www.youtube.com/honda
Honda on Flickr: www.flickr.com/hondanews
Honda on Twitter: www.twitter.com/honda

Headlines: Honda Riders Win Supercross and Lites Classes at Dodger Stadium

Mon, 23 Jan 2012 17:14:00 -0800

The Monster Energy AMA Supercross, an FIM World Championship series made its way to Dodger Stadium in Los Angeles, California this weekend for round three. Honda was on the top of the podium with TwoTwo Motorsport's Chad Reed winning the Supercross class and GEICO Honda's Eli Tomac winning the Lites class.

It was a tough night for Team Honda Muscle Milk. After getting a bad start in his heat race Justin Brayton missed transferring to the main by one position. In the LCQ he got the holeshot and led for the first few laps but crashed in the whoops, sending him to sixth place, out of contention for the main. Right after the main began, fellow Team Honda Muscle Milk rider Trey Canard got tangled up with a tuff block in the first corner, dragging the cover with him. As a result, he was hindered through the triple jump and was unfortunate enough to have another rider land on him. Canard was knocked unconscious and taken off the track by the Asterisk medical team, where he was then transferred to the hospital for further evaluation.

Canard injured his back in the accident, but has 100-percent movement of his legs. American Honda will release additional information on his condition as it becomes available.

Following a less-than-desirable start in the main, TwoTwo Motorsports Honda rider Chad Reed was given a second chance after the race was red flagged due to the first-lap pileup. Reed got a third-place start the second time around and battled his way to the front of the pack, where he rode consistently to a first-place podium finish. "It feels awesome to get a win, especially at the third round. We are early in the series so I am trying to stay consistent to hopefully get more wins," said Reed.

Lites rider Eli Tomac was setting remarkable lap times during both his practice and heat race, showing that he was going to be the guy to beat that night. In the main event the GEICO Honda rider took the holeshot and never looked back. He quickly gapped the rest of the pack by several seconds, riding a solid 15 laps to the checkered flag. "I am excited for the win tonight and am happy to be leading the points into round four," said Tomac. "If I can get consistently good starts, I believe I can win like I did tonight. I am comfortable out front and plan to stay there."

Supercross Main Event
1. Chad Reed (Honda)
2. Ryan Dungey
3. James Stewart
4. Ryan Villopoto
5. Brett Metcalfe
6. Davi Millsaps
7. Josh Hansen
8. Broc Tickle
9. Kevin Windham (Honda)
10. Mike Alessi

Supercross Championship Points (after 3 of 17 rounds)
1. Ryan Dungey 67
2. Chad Reed 63
4. Ryan Villopoto 63
5. Jake Weimer 48
6. James Stewart 48
7. Kevin Windham 43
8. Brett Metcalfe 38
9. Andrew Short 36
10. Josh Hansen 36

Supercross Lites West Main Event
1. Eli Tomac (Honda)
2. Dean Wilson
3. Zach Osborne
4. Tyla Rattray
5. Jason Anderson
6. Max Anstie (Honda)
7. Michael Leib (Honda)
8. Matt Moss
9. Martin Davalos
10. Billy Laninovich (Honda)

Supercross Lites West Points (after 3 of 9 rounds)
1. Eli Tomac 63
2. Dean Wilson 62
3. Tyla Rattray 60
4. Cole Seely 47
5. Zach Osborne 47
6. Jason Anderson 44
7. Marvin Musquin 42
8. Max Anstie 32
9. Nico Izzi 32
10. Billy Laninovich 27

About Honda
American Honda Motor Co., Inc. is the sole distributor of Honda motorcycles, scooters, ATVs and MUVs in the U.S. American Honda's Motorcycle Division conducts the sales, marketing, and operational activities for these products through authorized Honda dealers. For more information on Honda products, go to www.powersports.honda.com.

Headlines: Honda Associate Assembles a Civic Natural Gas Vehicle

Mon, 23 Jan 2012 08:00:00 -0800

Honda Associate Assembles a Civic Natural Gas Vehicle

Headlines: Honda Issues 2011 North American Environmental Report

Mon, 23 Jan 2012 08:00:00 -0800

Improved U.S. automobile fleet fuel efficiency by 4.1 percent
Virtually eliminated waste to landfill from manufacturing operations
Eliminated 5.6 million miles of truck travel from OEM parts distribution
Added three new LEED-certified buildings for industry-leading 11 'green' buildings
Attained voluntary CO2 reduction goals for 2010 and announced new goals for 2020

Honda today released its seventh annual report on the environmental impact of the company's operations in the North American region, including the United States, Canada and Mexico. The 2011 North American Environmental Report, published in electronic format only, can be viewed and downloaded here. Highlights of the 2011 North American Environmental Report include:

Products - the CO2-adjusted fleet-average fuel economy of Honda and Acura automobiles sold in the U.S. in model year 2010 rose 1 mpg, or 4.1%, to 25.6 mpg, versus the previous model year. This compares with a U.S. auto industry average increase of 0.1 mpg, or 0.4%, during the same period. Further, the fleet average fuel economy of Honda motorcycles sold in North America in FY2011 was improved 12.0% from the FY2000 baseline.
Purchasing - an estimated 5.6 million miles of truck travel and 6,743 metric tons of CO2 emission associated with the transportation for mass production parts from North American suppliers to Honda plants in North America were avoided through strategic planning and numerous other "green logistics" initiatives.
Manufacturing - waste to landfills was reduced 91.9% from the FY2001 baseline to less than 0.5% of all operating waste from manufacturing, allowing Honda to achieve its goal of virtually zero waste to landfills for all 14 of its plants in the region, including 10 plants operating with absolutely zero waste to landfill.
The CO2 emission intensity of automobile production in the region rose 2.5% from the FY2001 baseline but fell 3.7% from the previous fiscal year as a result of significant efforts to improve the energy efficiency of production.
The energy intensity of automobile production—from electricity and natural gas consumption, representing approximately 96% of total energy use—fell 7.2% from the FY2001 baseline and 5.9% from the previous fiscal year.
Sales and Service - 100% of the trucks delivering Honda and Acura automobiles in the U.S. were certified under the U.S. EPA's SmartWay Transport initiative. Further, 2.2 million pounds of corrugated packaging material and 21,000 wood pallets used in the transport of Honda service parts were eliminated.
Administration - three new facilities received LEED Green-Building certification, giving Honda an industry-leading 11 LEED-certified facilities in North America. Further, conservation efforts at the company's North American headquarters in Torrance, Calif., resulted in a 50% reduction in the volume of materials needing to be recycled over the past five years.
Global CO2 Targets - Honda achieved all but one of its voluntary goals, set in 2006, for a 10% reduction of CO2 emissions from both its products and production operations compared to 2000 levels, including a 12.4% reduction in emissions from Honda and Acura global vehicle fleet. Although the CO2 emissions intensity of automobile production was reduced 6.3% from 2000 levels, the goal of a 10% reduction was not achieved due to the severe reduction in North American production volumes as a result of the global economic recession. In 2011, Honda announced a new target, to be achieved by the end of 2020, to reduce CO2 emissions from the use of its automobile, motorcycle and power equipment product lines by 30 percent, as compared to year 2000 levels.

The 2011 North American Environmental Report covers the company's operations during the fiscal year ended March 31, 2011 (FY2011) and utilizes a lifecycle assessment (LCA) model to report on the environmental impact of Honda's R&D, manufacturing and sales activities in the North America region. The report looks at the environmental performance of the company's automobile, powersports, and power equipment products, its 14 major manufacturing plants operating in North America, and the corporate activities of 17 Honda group companies in the region. To help reduce the environmental impact of its environmental reporting activities, the company publishes the report in electronic format only. Highlights of the report can also be viewed at corporate.honda.com/environment/2011-report/. The full report is also available for download at the site and at Honda's U.S. media web site at www.hondanews.com.

Additional information on Honda's environmental performance outside of North America can be found in Honda Motor Company's Environmental Report, with a focus on the company's activities in Japan - available at world.honda.com (or by clicking here).

Executive Quote
"We are accelerating our efforts to rapidly advance the environmental performance of our products and operations throughout the region," said Tetsuo Iwamura, chief operating officer of Honda's North American Regional Operation. "The challenges of global climate change and energy scarcity are fundamental issues that require us to think innovatively about every aspect of our operations, and to find new ways of increasing our efficiency for the benefit of our customers and society."

Honda Environmental Leadership
Honda is a leader in the development of leading-edge technologies to improve fuel efficiency and reduce CO2 emissions. Honda has led the Union of Concerned Scientists (UCS) rankings of overall vehicle environmental performance since 2000, and a Honda vehicle has topped the list of America's greenest vehicles, from the America Council for an Energy-Efficient Economy (ACEEE), for eleven consecutive years.
In 2006, Honda became the first automaker to announce voluntary CO2 emissions reduction targets for its global fleet of automobile, powersports and power equipment products and its global network of manufacturing plants. Today, the company is striving for even greater reductions in CO2 emissions that contribute to global climate change, while also working to minimize waste to landfill, water use and the total environmental footprint of its operations worldwide.

Media Contact Information:
Marcos Frommer (American Honda Motor Co., Inc.): 310-781-5542
Ron Lietzke (Honda of America Mfg, Inc.): 937-644-6627

Connect with Honda:
Honda Media Newsroom (for journalists): www.hondanews.com
Honda Civic for consumers: www.automobiles.honda.com/Civic
Honda on YouTube: www.youtube.com/honda
Honda on Flickr: www.flickr.com/hondanews
Honda on Twitter: www.twitter.com/honda
Honda on Facebook: http://facebook.com/honda
Honda Civic on Facebook: http://facebook.com/hondacivic

Headlines: Honda Begins Deliveries of 2013 Fit EV

Fri, 20 Jan 2012 15:30:00 -0800

Honda delivered a 2013 Fit EV battery-electric vehicle to the city of Torrance today as one of the first major steps in the Honda Electric Vehicle Demonstration Program, a prelude to the retail market launch of the Fit EV with customers in California and Oregon this summer.

The delivery was marked by a ceremony at the Torrance City Hall, at which a key to the Fit EV was presented to Torrance Mayor Frank Scotto by Steve Center, vice president of the Environmental Business Development Office at American Honda.

"This is an exciting day as we take another important step toward Honda's comprehensive vision for reducing CO2 emissions while at the same time advancing our relationship with the city of Torrance," said Steve Center. "Honda has a long history with electric vehicles starting with the introduction of our first battery-electric car, the EV Plus, nearly 15 years ago. With Honda's extensive experience and the real-world feedback from the city of Torrance, we will be even more prepared for the further customer adoption of electric vehicles."

Over the past year, Honda and the city of Torrance have worked together to gather input from Torrance residents about potential recharging station locations and jointly participated in numerous public awareness events with a Fit EV test vehicle. Honda and the city will continue to further these initiatives while also studying local government fleet usage of an electrified vehicle. The city of Torrance will also receive a Honda plug-in hybrid for additional testing at a later date.

"Today, in our partnership with Honda and their continuing efforts in renewable technologies, we will be driving into a more sustainable future," said city of Torrance Mayor Frank Scotto.

Honda unveiled the 2013 Fit EV at the 2011 Los Angeles Auto Show and announced plans to begin leasing the 123 city-mile per charge (76 mile range combined adjusted city/highway)¹ battery-electric commuter vehicle to its U.S. customers in the summer of 2012. Equipped with a 20 kWh lithium-ion battery and 92 kW coaxial electric motor, the Fit EV battery can be fully recharged in as little as 3 hours when connected to a 240-volt circuit.

Honda Electric Vehicle Demonstration Program
As part of the Honda Electric Vehicle Demonstration Program, Honda will test the Fit EV with Google Inc. and Stanford University, in addition to the City of Torrance, California. Each program participant will provide Honda with real-world feedback on the Fit EV. Individually, each participant will use the Fit EV to further initiatives such as research into human behavior and various usages like personal, fleet and car-sharing.

Honda Environmental Leadership
In addition to the Fit EV, Honda is a leader in the development of leading-edge technologies to improve fuel efficiency and reduce CO2 emissions. Honda has led the Union of Concerned Scientists (UCS) rankings of overall vehicle environmental performance since 2000, and a Honda vehicle has topped the list of America's greenest vehicles, from the America Council for an Energy-Efficient Economy (ACEEE), for eleven consecutive years.

In 2006, Honda became the first automaker to announce voluntary CO2 emissions reduction targets for its global fleet of automobile, powersports and power equipment products and its global network of manufacturing plants. Today, the company is striving for even greater reductions in CO2 emissions that contribute to global climate change, while also working to minimize waste, water use and the total environmental footprint of its operations worldwide.

Connect to Honda:
Honda News & Views: http://www.honda.com/news
Honda Multimedia Newsroom (for media only): http://www.hondanews.com
Fit EV for consumers: http://www.FitEV.honda.com
Honda on Twitter: http://www.twitter.com/honda
Honda on Facebook: http://www.facebook.com/Honda
Honda on YouTube: http://www.youtube.com/honda
Honda on Flickr: http://www.flickr.com/hondanews
Honda Web Site: http://www.honda.com

Headlines: Honda Announces Next New-Model Release for 2012

Fri, 20 Jan 2012 06:30:00 -0800

Honda kicks off the new year with another 2012 model that brings a fresh look to the already extensive lineup of new machines. This latest addition, the NC700X, features adventure-bike styling, an all-new engine tuned for loads of real-world power, plus light and nimble handling thanks to a chassis design that emphasizes mass centralization and a low center of gravity. In addition, the NC700X offers the option of Honda's unique second-generation automatic Dual Clutch Transmission (DCT) and Combined Antilock Braking System together.

"This is a really exciting release for 2012 that brings a great new option to Honda's wide selection of motorcycles and ATVs for the new year," said Powersports Press Manager Bill Savino. "This is a fun machine that will appeal to all kinds of riders, and with the option of having an automatic Dual Clutch Transmission for unrivaled ease of use, this bike will open the door to many potential newcomers to the sport as well. We are really proud of what the NC700X brings to the table as a motorcycle, but we're even more enthusiastic about how this bike can help expand interest in motorcycling for a whole new generation of riders."

- NC700X / NC700X with DCT and Combined ABS
What do you see when you look at the 2012 Honda NC700X? An adventure-style bike? An urban assault commuter? A country road explorer? A two-up getaway machine? Or perhaps all of the above? Whatever your personal vision of the NC700X may be, color it fun because this is one bike that offers a perfect blend of style, handling and power for tackling whatever the day's agenda may hold. Credit its long-travel suspension, abundant torque and more, plus a six-speed gearbox or the choice of an automatic Dual Clutch Transmission with a Combined Antilock Braking System. So whether you're new to the sport, a longtime rider or just getting back into the riding scene, the NC700X offers the comfort, ease of use and practicality of an everyday motorcycle that's also surprisingly affordable. And to make things even better, a large array of available accessories allows owners to add just the right combination of capabilities to suit individual preferences. MSRP: Starting at $6999; Availability: Summer 2012

About Honda
American Honda Motor Co., Inc., is the sole distributor of Honda motorcycles, scooters, ATVs and MUVs in the U.S. American Honda's Motorcycle Division conducts the sales, marketing and operational activities for these products through authorized Honda dealers. For more information on Honda products, go to www.powersports.honda.com.