Hondanews Online Newsroom

FCX Clarity: New Public Hydrogen Station Adds Convenience for FCX Clarity Customers

Tue, 17 May 2011 08:50:00 -0700

Stephen Ellis, manager of fuel cell marketing at Honda speaks to the significance of the pipeline supplied hydrogen station opening while FCX Clarity customer, Jon Spallino, demonstrates the first fueling at the station and talks about the added connivence for fuel-cell electric vehicle drivers.

FCX Clarity: Torrance, Calif Hydrogen Station Opening B-Roll

Mon, 16 May 2011 21:48:00 -0700

B-roll from the first pipeline-supplied hydrogen station, includes FCX Clarity static footage and fueling footage by FCX Clarity customer Jon Spallino.

FCX Clarity: World's First Station Supplied by Existing Hydrogen Pipeline

Tue, 10 May 2011 12:07:00 -0700

World's First Station Supplied by Existing Hydrogen Pipeline

FCX Clarity: World's First Station Supplied by Existing Hydrogen Pipeline

Tue, 10 May 2011 12:07:00 -0700

World's First Station Supplied by Existing Hydrogen Pipeline

FCX Clarity: World's First Station Supplied by Existing Hydrogen Pipeline

Tue, 10 May 2011 12:07:00 -0700

World's First Station Supplied by Existing Hydrogen Pipeline

FCX Clarity: World's First Station Supplied by Existing Hydrogen Pipeline

Tue, 10 May 2011 09:50:00 -0700

World's First Station Supplied by Existing Hydrogen Pipeline

FCX Clarity: World's First Station Supplied by Existing Hydrogen Pipeline

Tue, 10 May 2011 09:50:00 -0700

World's First Station Supplied by Existing Hydrogen Pipeline

FCX Clarity: World's First Station Supplied by Existing Hydrogen Pipeline

Tue, 10 May 2011 09:50:00 -0700

World's First Station Supplied by Existing Hydrogen Pipeline

FCX Clarity: Customers Will Have Access to Seven Hydrogen Refueling Stations

Tue, 10 May 2011 09:50:00 -0700

Customers Will Have Access to Seven Hydrogen Refueling Stations

FCX Clarity: New Public Hydrogen Station Adds Convenience for FCX Clarity Customers

Tue, 10 May 2011 09:50:00 -0700

The network of hydrogen refueling stations continues to grow in Southern California with the opening today of the world's first station supplied by an existing hydrogen pipeline. The new Shell hydrogen station, which is conveniently located in Torrance, California, next to several major freeway corridors and near the Los Angeles International Airport, taps into an existing industrial hydrogen pipeline serving a nearby refinery. The station is also outfitted with multiple fuel dispensers, which allow for the simultaneous refueling of four vehicles in less than five minutes.

In an opening ceremony, Honda FCX Clarity customer Jon Spallino became the first retail fuel-cell electric vehicle customer to fill at the station. With this new station operational, FCX Clarity customers will have access to seven hydrogen refueling stations across Southern California. The FCX Clarity is available on a limited retail basis in Southern California with more than two dozen currently on the road and in the hands of individual customers.

"This new Torrance hydrogen station will give FCX Clarity customers another option for quick, convenient fueling," said Elmer Hardy, senior manager, Alternative Fuel Vehicle Sales & Marketing at American Honda Motor Co., Inc. "This is a positive step for our FCX Clarity customers and the industry as we continue to put vehicles on the road and demonstrate the real-world capabilities of Honda fuel-cell electric vehicle technology."

Propelled by an electric motor that runs on electricity generated in an on-board fuel cell, the FCX Clarity delivers quiet, clean power with a small amount of water as its only emissions. The FCX Clarity's fuel efficiency is three times that of a comparably sized modern gasoline-powered automobile, and two times that of a gasoline-powered hybrid vehicle. With a 240-mile EPA-certified driving range and 5 minute refueling time, the zero-emissions FCX Clarity provides customers with a very convenient and anxiety-free driving experience.

The compact and powerful Honda V Flow Fuel Cell Stack allows for unprecedented interior spaciousness and a futuristically stylish, low-slung design previously unattainable in fuel-cell electric vehicles and marks the significant progress that Honda continues to make in advancing the real-world performance and appeal of a fuel-cell electric car.

Honda Fuel-Cell Electric Vehicle Firsts:

The first generation Honda FCX became the first EPA- and CARB-certified fuel-cell electric vehicle in July 2002. The FCX was also the world's first production fuel-cell electric vehicle, introduced to the U.S. and Japan in October 2002. Additional highlights include:

Honda FCX was the first fuel-cell electric vehicle to start and operate in sub-freezing temperatures (2003).
Honda FCX was the first fuel-cell electric vehicle placed in the hands of an individual retail customer (July 2005).
Honda was the first manufacturer of a dedicated fuel-cell electric vehicle on a production line specifically for hydrogen-powered fuel-cell electric vehicles (2008).
Honda was the first manufacturer to create a fuel-cell electric vehicle dealer network (2008).
FCX Clarity was the first fuel-cell electric vehicle to pace a U.S. Indy Car Race (2011).

For more information on the FCX Clarity, including high resolution photos and broadcast quality video, please visit www.hondanews.com.

FCX Clarity: Customers Will Have Access to Seven Hydrogen Refueling Stations

Tue, 10 May 2011 09:50:00 -0700

Customers Will Have Access to Seven Hydrogen Refueling Stations

FCX Clarity: Honda FCX Clarity Pace Car

Tue, 08 Mar 2011 08:01:00 -0800

Honda FCX Clarity Pace Car

FCX Clarity: Hydrogen-Powered Honda FCX Clarity Will Serve as Pace Car for the 2011 Honda Grand Prix of St. Petersburg

Tue, 08 Mar 2011 08:00:00 -0800

The Honda FCX Clarity fuel cell-electric vehicle will serve as the pace car for the 2011 Honda Grand Prix of St. Petersburg, March 25-27. This is the first-time a hydrogen-powered vehicle will pace an IZOD IndyCar Series race in the United States. As the pace car for the opening race of the 2011 IZOD IndyCar season, the FCX Clarity will lead a competitive field through the challenging 1.8-mile waterfront circuit located in downtown St. Petersburg.

The Honda FCX Clarity is a sleekly styled hydrogen fuel cell-powered sedan currently available on a limited retail basis in Southern California. The vehicle is a key part of Honda's efforts to successfully develop, certify and market zero-emissions vehicles. Propelled by an electric motor that runs on electricity generated in a fuel cell, the FCX Clarity's only emission is water, and its fuel efficiency is three times that of a similar-sized gasoline-powered automobile. The FCX Clarity's performance and acceleration are comparable to a 2.4-liter, 4-cylinder engine with an EPA certified range of 240 miles. The compact and powerful Honda V Flow Fuel Cell Stack allows for unprecedented spaciousness and a futuristically stylish, low-slung design and spacious interior.

The FCX Clarity will perform pace car duties at several races throughout the weekend including the IZOD IndyCar Series, Firestone Indy Lights events and Acura Sports Car Challenge. Additionally, the FCX Clarity will lead the IZOD IndyCar series cars at the annual Festival of States Parade taking place on Thursday, March 24 in downtown St. Petersburg. The FCX Clarity previously served as the official pace car for the 2008 Indy Japan event held at Twin Ring Motegi in Tochigi, Japan, on April 17, 2008.

Additional FCX Clarity Facts:

Customers pay $600 per month for three years to lease the FCX Clarity from Honda, which covers maintenance costs. This lease program is the world's first large-scale retail initiative for fuel cell electric vehicle technology.
Refueling the FCX Clarity takes less then 5 minutes.
Hydrogen is a domestically sourced alternative fuel which can be made via electrolysis of water, reformed natural gas or renewable biomethane made from waste.

Honda Fuel Cell-Electric Vehicle Firsts:

The original FCX became the first EPA- and CARB-certified fuel cell vehicle in July 2002. The FCX was also the world's first production fuel cell vehicle, introduced to the U.S. and Japan in October 2002. Additional highlights include:

The FCX was the first fuel cell vehicle to start and operate in sub-freezing temperatures (2003).
The FCX was the first fuel cell vehicle placed in the hands of an individual customer (July 2005).
Honda becomes the first auto manufacturer of a dedicated fuel cell vehicle on a production line specifically for hydrogen-powered fuel cell vehicles (2008).
Honda becomes the first manufacturer to create a fuel cell vehicle dealer network (2008).

For more information on the FCX Clarity, please visit www.hondanews.com. For information on the Honda Grand Prix of St. Petersburg, please visit http://www.gpstpete.com.

FCX Clarity: Honda Premieres "The Undying Dream" Short-Film Documentary at 2011 Sundance Film Festival

Fri, 21 Jan 2011 08:00:00 -0800

As part of the "DREAM THE IMPOSSIBLE" Documentary Series, today Honda debuted its eighth short-film documentary, "The Undying Dream," at the Sundance Film Festival. Honda's more than 844,000 Facebook fans, as well as its YouTube channel viewers, will also get a sneak peek of "The Undying Dream" today.

"‘The Undying Dream' is about finding your unique strengths and talents and having the passion and resilience to commit to your calling," said Barbara Ponce, manager of corporate advertising for American Honda Motor Co., Inc. "The Sundance Film Festival is the ideal venue to present Honda's new film, as the Sundance Institute and Honda both encourage an independent spirit, taking risks to bring forth bold ideas, and realizing the power of your own dreams in the process."

Directed by Ondi Timoner, the only filmmaker to twice win the Grand Jury Prize at the Sundance Film Festival, with producers @radical.media, "The Undying Dream" brings to life a Honda corporate principle — the challenging spirit. This spirit is demonstrated in Honda's quest to pursue and achieve impossible dreams, which has led to the creation of innovative products that enhance human mobility and advance environmental consciousness.

"For our newest film, ‘The Undying Dream,' we had the opportunity to interview some truly amazing and inspirational people — Laird Hamilton, professional surfer; Ashley Fiolek, pro Motocross racer; Jeremy McGrath, Supercross champion; Takanobu Ito, president and CEO, Honda Motor Co., Ltd., and other Honda associates — who discuss their passion for achieving their dreams while realizing there's always a new goal coming up right behind it," said writer and producer Todd Carey at RPA, Honda's longstanding advertising agency of record.

"The Undying Dream" will screen at the "Honda Power of Dreams Experience," an interactive venue showcasing unique Honda products highlighting innovation, environmental leadership and advanced technology. In the exhibit, Honda will conduct demonstrations of the world's most advanced humanoid robot, ASIMO, as well as display some of the company's innovative products, such as the Honda FCX Clarity, a cutaway of the Honda CR-Z Sport Hybrid, a 12-foot scale model of the HondaJet, and Honda motorcycle products, including an interactive motorcycle rider safety and training simulator. The "Honda Power of Dreams Experience" is open to the public free of charge Fri., Jan. 21, through Wed., Jan. 26 from 10 a.m. to 5 p.m. "The Undying Dream" will be shown every hour on the half hour starting at 10:30 a.m.

Beyond the Sundance Film Festival, "The Undying Dream" will be supported in-theater and online. Spots of either 90 or 30 seconds will be featured on the YouTube masthead and full-episode players. The full-length film and corresponding 90-second trailer will also air on TiVo.

Launched in January 2009, the "DREAM THE IMPOSSIBLE" Documentary Series is intended to speak to both the hearts and minds of consumers by revealing stories of Honda's corporate philosophy at work through an intimate multimedia, interactive website.

The campaign, developed by RPA, targets 25- to 49-year-old adults with a youthful spirit, who are comfortable with technology, who value authenticity, and who are drawn to brands they can relate to, connect with, or admire.

Credits

Film

Chief Creative Officer: David Smith
Writers: Todd Carey, Curt Johnson
Agency Senior Producer: Isadora Chesler
Executive Producers: Barbara Ponce, Gary Paticoff, Jon Kamen, Frank Scherma, Frank Stiefel, Justin Wilkes
Production Company: @radical.media
Producers: Liz Bradley, Todd Carey, Curt Johnson
Director: Ondi Timoner
DP/Lighting/Cameraman: Andrij Parekh
Editor: Ting Poo/Outpost Digital
Original Soundtrack: Q Department.
Post Production: Method Studios, CD/Flame Artist: Claus Hansen
Telecine: Co3, Artist: Siggy Ferstl
Graphic Designer: Dave Dimeola
Photographer: Davi Russo

Interactive
Chief Creative Officer: David Smith
Executive Producer, Content: Gary Paticoff
Senior Producer, Content: Isadora Chesler
Creative Director/Art: Curt Johnson
Associate Creative Director/Copy: Todd Carey
Senior Art Director/Art: David Mesfin
Senior Copywriter: Brenna Hajek
User Experience Lead: Alex Yra
Technology Director: Scott Westerfield
Technologist/Flash: Jeff Siegal

About Honda
As a company devoted to the advancement of human mobility, Honda's innovative research and development efforts during the past decade have yielded such diverse outcomes as humanoid robotics, walking assist devices, HondaJet, fuel cell electric vehicle technology, thin film solar cells, increased rice crop yields and functional nano-materials – in addition to the design and development of automobiles, motorcycles and power equipment products. Based on its belief in the value of technology to address the needs of society, it is Honda's mission to develop products that anticipate and satisfy the evolving needs of its customers while meeting society's demand for cleaner, safer, more efficient and sustainable means of transportation and human mobility.

Honda News & Views: http://www.honda.com/news

Honda Multimedia Newsroom (For Media Only):
Honda on YouTube: http://www.youtube.com/honda
Honda on Twitter: http://www.twitter.com/americanhonda
Honda on Flickr: http://www.flickr.com/hondanews
Honda Web Site: http://www.honda.com

About RPA
RPA, headquartered in Santa Monica, Calif., is a leading independent advertising agency. RPA builds momentum for brands by offering its clients truly integrated campaigns that resonate throughout its disciplines, which include traditional advertising, interactive, and direct and event marketing. RPA's client list includes American Honda, both the Honda and Acura brands, California Department of Public Health, La-Z-Boy, Farmers Insurance Group, Mandalay Bay Resort and Casino, Luxor Hotel and Casino, and Excalibur Hotel & Casino, and it is the media planning and buying agency for Metro-Goldwyn-Mayer and Lenox Financial Mortgage. For more information, visit http://www.rpa.com.

About @radical.media
@radical.media is a global transmedia company that creates some of the world's most innovative content. The company produces and distributes television, feature films, commercials, music programming, digital content and design. @radical.media has produced award-winning projects, including the Academy Award®-winning documentaryThe Fog of War; the Grammy Award®-winningConcert for George; the Independent Spirit Award-winningMetallica: Some Kind of Monster; the pilot episode of the Emmy® and Golden Globe®winning seriesMad Men; the Emmy®-winning10 Days That Unexpectedly Changed Americafor the History Channel; the critically acclaimed seriesIconoclastsfor the Sundance Channel; and more recently,Master Class,for Oprah's new channel OWN, and the documentarySummit on the Summitfor MTV.The company is currently in production on programs for HBO, MTV, Discovery and OWN. www.radicalmedia.com

FCX Clarity: The Undying Dream

Fri, 21 Jan 2011 08:00:00 -0800

The Undying Dream

FCX Clarity: Honda Brings the "Power of Dreams Experience" to Sundance Film Festival 2011

Thu, 13 Jan 2011 08:00:00 -0800

For the first time, Honda is creating a "Power of Dreams Experience" exhibit at the 2011 Sundance Film Festival. The interactive venue will showcase unique Honda products highlighting innovation, environmental leadership and advanced technology. Festival attendees and local residents will have the opportunity to visit the "Honda Power of Dreams Experience" for six days, Fri., Jan. 21, through Wed., Jan. 26, from 10 a.m. to 5 p.m. at 268 Main Street, Park City, Utah. The venue is open to the public free of charge.

The "Honda Power of Dreams Experience" will feature live 10-minute demonstrations of the world's most advanced humanoid robot, ASIMO (Advanced Step in Innovative Mobility). Designed to someday assist people in their homes, ASIMO is the culmination of more than two decades of research and development by Honda engineers. ASIMO demonstrations will take place hourly starting at 10 a.m. and ending at 4 p.m.

Other Honda products on display inside Honda's Main Street location include the Honda FCX Clarity, the world's most advanced fuel cell electric vehicle; a cutaway of the Honda CR-Z Sport Hybrid, the first hybrid with a 6-speed manual transmission; a 12-foot scale model of the HondaJet, Honda's first advanced light business jet; and Honda motorcycle products, including a Honda Gold Wing with the industry's first motorcycle airbag, a Honda CBR250R entry-level motorcycle, a Honda PCX mid-size scooter and an interactive motorcycle rider safety and training simulator.

In the exhibit, Honda will also premiere "The Undying Dream," the eighth and newest film in its popular "DREAM THE IMPOSSIBLE" Documentary Series. "The Undying Dream" features Big Wave professional surfer Laird Hamilton, along with motorcycle racers and Honda associates (employees) sharing stories about what happens when a dream takes hold of you and drives you to succeed. "The Undying Dream" was directed by Sundance Film Festival two-time Grand Jury Prize Winner, Ondi Timoner (Cool It, We Live in Public, Join Us, Dig!). The film will screen at the Honda Power of Dreams venue every hour on the half hour.

Honda has been a supporter of the Sundance Institute and an official sponsor of the Sundance Film Festival for three years. Honda is also the exclusive sponsor of Sundance Channel's "Interview" program at the Honda Power of Dreams Studio at the Sundance Film Festival. This program will feature talent from the 2011 Sundance Film Festival selections and will run on Sundance Channel, online and via Video on Demand.

In addition, Honda is sponsoring a Sundance Institute video vignette that highlights the work of the Sundance Institute Labs in supporting independent filmmaking. The vignette will premiere at an official Dramatic Competition film premiere during the opening weekend of Sundance and will rotate prior to every Dramatic Film screening at the Sundance Film Festival. The vignette also will run on Sundance Channel, online and via Video on Demand.

Honda News & Views: http://www.honda.com/news
Honda Multimedia Newsroom (For Media Only): http://www.hondanews.com
Honda on YouTube: http://www.youtube.com/honda
Honda on Twitter: http://www.twitter.com/americanhonda
Honda on Flickr: http://www.flickr.com/hondanews
Honda Web Site: http://www.honda.com

Sundance Institute
Sundance Institute is a global nonprofit organization founded by Robert Redford in 1981. Through its artistic development programs for directors, screenwriters, producers, composers and playwrights, the Institute seeks to discover and support independent film and theatre artists from the United States and around the world, and to introduce audiences to their new work. The Institute promotes independent storytelling to inform, inspire, and unite diverse populations around the globe. Internationally recognized for its annual Sundance Film Festival, Sundance Institute has nurtured such projects as Born into Brothels, Trouble the Water, Son of Babylon, Amreeka, An Inconvenient Truth, Spring Awakening, Light in the Piazza and Angels in America. www.sundance.org

FCX Clarity: 2011 Honda FCX Clarity Running Footage

Wed, 27 Oct 2010 19:32:56 -0700

2011 Honda FCX Clarity Running Footage

FCX Clarity: 2011 Honda FCX Clarity Running Footage

Wed, 27 Oct 2010 19:26:56 -0700

2011 Honda FCX Clarity Running Footage

FCX Clarity: 2011 Honda FCX Clarity Running Footage

Wed, 27 Oct 2010 19:25:56 -0700

2011 Honda FCX Clarity Running Footage

FCX Clarity: 2011 Honda FCX Clarity Running Footage

Wed, 27 Oct 2010 19:23:56 -0700

2011 Honda FCX Clarity Running Footage

FCX Clarity: 2011 Honda FCX Clarity

Wed, 27 Oct 2010 19:22:56 -0700

2011 Honda FCX Clarity

FCX Clarity: 2011 Honda FCX Clarity

Wed, 27 Oct 2010 19:22:56 -0700

2011 Honda FCX Clarity

FCX Clarity: 2011 Honda FCX Clarity

Wed, 27 Oct 2010 19:22:56 -0700

2011 Honda FCX Clarity

FCX Clarity: 2011 Honda FCX Clarity