HEADLINES

Acura extends AcuraLink® to new Digital Services
Introduces Acura Owner's App for iPhone®, Roadside Assistance

Acura announced today that it will extend the current AcuraLink® brand to a new set of digital services, commencing with the launch of a new AcuraLink® Owner's Mobile App, available to all Acura clients.

The initial features for the AcuraLink® Owner's App will support Acura's Roadside Assistance Program. Acura owners can now conveniently access a wide range of roadside assistance services simply through the new iPhone® app.

The free app, produced with Acura's roadside assistance partner, Cross Country Automotive Services (Cross Country), offers Acura drivers access to a full range of service options available through the sign-and-drive Acura program. Services include items such as comprehensive towing, lock-out assistance, battery jump-start, tire change and fuel delivery.

Acura owners can use the AcuraLink Roadside Assistance app to view scheduled time of arrival and contact information for the dispatched towing service provider, as well as an assigned reference number for the roadside disablement event.  The app also offers a priority emergency button for urgent situations.

"Roadside Assistance is now available at the push of a button with this user friendly application. This is another example of the flexibility, speed and expertise Acura clients have come to expect from our products, services and our brand", said Charles Kendig, Acura Division's Assistant Vice President for National Fixed Operations.

Acura owners can use the app to reach an experienced roadside assistance agent to dispatch a reliable roadside assistance service provider: 24 hours a day, seven days a week.

"Acura owners highly value design and engineering innovations within their vehicles, and Cross Country is excited to provide technology that enables Acura owners to easily obtain dependable roadside assistance service and related information when they need it,"said David Ferrick, Cross Country's senior vice president and general manager of Insurance Services and Automotive Markets.

The AcuraLink Owner's App is available for download at the App Store or through Acura.com at http//owners.acura.com/acuralink/roadside.

About Acura
Acura offers a full line of technologically advanced performance luxury vehicles through a network of 271 dealers within the United States. The 2012 Acura lineup features six distinctive models including the RL luxury performance sedan, the TL luxury performance sedan, the TSX sports sedan and Sport Wagon, the turbocharged RDX luxury crossover SUV, the award-winning MDX luxury sport utility vehicle and the ZDX four-door sports coupe.

About Cross Country
For nearly 40 years, Cross Country Automotive Services has been a pioneer and thought leader in creating and delivering technology-enabled service solutions for the auto and insurance industries.
Cross Country manages roadside assistance programs in the U.S. on behalf of global automobile manufacturers and U.S. insurance carriers, providing solutions for the nearly six million roadside service events experienced by their consumers each year.  In addition, Cross Country provides accident scene management, vehicle release management and total loss screening services for insurance carriers, customer care services and connected vehicle services for automotive manufacturers.

For more information, visit www.crosscountry-auto.com

*Roadside Assistance no-cost benefits apply during warranty period only. See program details for specific warranty coverages. Beyond warranty coverage, Acuralink may still be used for non-covered services requiring a separate payment at the time of service.

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