Hondanews Online Newsroom

Acura Automobiles: Jerry Seinfeld with the NSX Concept

Mon, 06 Feb 2012 11:35:00 -0800

Jerry Seinfeld with the NSX Concept

Acura Automobiles: Jerry Seinfeld with the NSX Concept in Acura's First Super Bowl XLVI

Mon, 06 Feb 2012 11:35:00 -0800

Jerry Seinfeld with the NSX Concept in Acura's First Super Bowl XLVI

Acura Automobiles: Jerry Seinfeld with the NSX Concept

Mon, 06 Feb 2012 11:35:00 -0800

Jerry Seinfeld with the NSX Concept

Acura Automobiles: Acura Announces January Sales Increase; TL Up 43 Percent

Wed, 01 Feb 2012 11:05:00 -0800

Acura posted January sales of 8,381 an increase of 5.3 percent compared to January 2011.

"With inventory still building to optimal levels, 2012 is off to a good start," said Jeff Conrad, vice president of Acura sales. "After the successful launch of the RDX Prototype and the ILX and NSX Concepts at the Detroit Auto Show, strong January sales and the buzz surrounding Acura's Super Bowl commercial, the Acura brand has real momentum going forward."

Total car sales reported 4,582 units, up 24.1 percent versus January 2011, with the TL posting 2,283 units and the TSX 2,266 units, up 43.4 and 16.7 percent respectively. The MDX was Acura’s best selling model with 2,861 sales for the month, down 8.5 percent. Total truck sales tallied 3,799 units, down 11 percent.

Additional ways to connect with Acura:
Media Information: www.acuranews.com
Consumer Information: www.acura.com
Facebook: www.facebook.com/Acura
Twitter: www.twitter.com/Acura_Insider
YouTube: www.youtube.com/acura

Acura Automobiles: Production Versions of ILX and RDX Make World Debuts at the 2012 Chicago Auto Show

Tue, 31 Jan 2012 09:00:00 -0800

The production versions of the all-new Acura ILX and the completely redesigned Acura RDX will make their world debuts at the 2012 Chicago Auto Show, February 8, 2012, Acura announced today.

The 2013 Acura ILX luxury compact sedan is an all-new model positioned as the gateway to the Acura brand. Sleek and sporty, the ILX will feature three distinct powertrains, including Acura's first ever hybrid. The ILX will feature a high–quality, well-appointed interior that is smart and spacious. It will offer a number of new, high-value features including a standard Keyless Access System with smart entry and pushbutton start, along with Pandora® internet radio interface and SMS text message function for smart connectivity with the world.

The new 2013 RDX, Acura's compact crossover Sport Utility Vehicle, will offer a perfect balance of luxury and utility. The RDX will now be powered by a V-6 engine, producing 33 more horsepower than the outgoing model— yet it is expected to offer the best fuel economy of any gasoline-powered luxury SUV in its class. Interior features, such as larger door openings, more passenger room, increased cargo volume and a power rear tailgate make the RDX interior even more accommodating and flexible.

Although there will not be a media press conference, both vehicles will be on display in the Acura booth at McCormick Place, Chicago. Press information and photos will post to www.acuranews.com on February 8, 2012.

About Acura
Acura offers a full line of technologically advanced performance luxury vehicles through a network of 272 dealers within the United States. The 2012 Acura lineup features six distinctive models including the RL luxury performance sedan, the TL performance luxury sedan, the TSX sports sedan and Sport Wagon, the turbocharged RDX crossover SUV, the MDX luxury SUV and the ZDX four-door sports coupe.

Acura Automobiles: Acura to Debut Super Bowl XLVI Commercial, First for the Brand

Mon, 30 Jan 2012 13:53:00 -0800

Acura, for the first time, will run a commercial during the Super Bowl championship game to capitalize on communicating with the more than 100 million viewers. Designed to strengthen Acura brand awareness and leverage Acura's announcement in Detroit at the North American International Auto Show earlier this month, a 60-second commercial featuring the iconic talent of Jerry Seinfeld and Jay Leno coupled with the highly anticipated NSX supercar concept will air during the third quarter.

"Acura has a specific plan in place across all communication channels to build off of the first round of product news announced at the North American International Auto Show. The response to the ILX, RDX and NSX supercar concept has been extremely positive," said Susie Rossick, Acura Brand Manager. "Our Super Bowl strategies are simple—build upon the buzz created in Detroit and leverage the excitement for the future return of the legendary NSX to the Acura lineup."

This commercial, "Transactions," depicts the over-the-top antics of two actual top car collectors, Jerry Seinfeld and Jay Leno, in an unrelenting bid to be the first in line to take delivery on the first Acura NSX.

"The goal is to present a commercial that not only clearly positions the NSX as the ultimate 'must have' sports car, but does it in a way that is memorable, entertaining and aligned with Acura's brand position," said John Hage, EVP/executive creative director at rp&, Acura's advertising agency of record.

The Super Bowl campaign includes a pre-game release of a 1-minute 50-second -extended version of "Transactions," PR initiatives, search, seeding and paid media placements. The commercial will be featured in Acura dealerships across the country. In addition, as the preferred vehicle of W Hotels, the commercial will be shown in-car on the MDX's rear-entertainment DVD screen during guest rides.

"Transactions" will help to build upon the anticipation coalescing for the next chapter of Acura, which commences this spring with the launch of the all-new RDX crossover sport utility vehicle and the introduction of the all-new ILX luxury compact sedan.

Acura Automobiles: Jerry Seinfeld in the Making of the Acura Super Bowl Commercial

Sun, 29 Jan 2012 09:00:00 -0800

Jerry Seinfeld in the Making of the Acura Super Bowl Commercial

Acura Automobiles: Jerry Seinfeld in the Making of the Acura Super Bowl Commercial

Sun, 29 Jan 2012 09:00:00 -0800

Jerry Seinfeld in the Making of the Acura Super Bowl Commercial

Acura Automobiles: Jay Leno and Jerry Seinfeld in the making of Acura's Super Bowl Commerical

Sun, 29 Jan 2012 09:00:00 -0800

Jay Leno and Jerry Seinfeld in the making of Acura's Super Bowl Commerical

Acura Automobiles: Acura NSX Concept Sketch

Sun, 29 Jan 2012 08:00:00 -0800

Acura NSX Concept Sketch

Acura Automobiles: Acura NSX Concept Sketch

Sun, 29 Jan 2012 08:00:00 -0800

Acura NSX Concept Sketch

Acura Automobiles: New Video Available from the 2012 North America International Auto Show

Wed, 11 Jan 2012 05:14:00 -0800

Exclusive video interviews from the 2012 North American International Auto Show are now available on www.acuranews.com.

If you missed the press conference, an archive of the live event is now available. The video interview includes discussions with Acura executives and live footage from the press conference. To view, please visit: http://hondanews.com/channels/acura-automobiles/videos/2012-naias-acura-wrap-up

Additional ways to connect with Acura:
Twitter: www.twitter.com/Acura_Insider
Join the discussion: #AcuraDetroit
Facebook: www.facebook.com/Acura
YouTube: www.youtube.com/acura

For media information, high-resolution photos and videos of Acura vehicles, please visit www.acuranews.com. For consumer information, please visit www.acura.com.

Acura Automobiles: 2012 NAIAS Acura Wrap Up

Tue, 10 Jan 2012 14:51:00 -0800

Acura debuted three new vehicles at the 2012 North American International Auto Show. Acura executives discuss the highlights of the press conference including the ILX Concept, Acura's all-new compact luxury sedan featuring Acura's first hybrid, the new 2013 RDX Prototype equipped with a new V6 engine delivering more performance and best in class fuel economy and the NSX Concept, a high performance supercar with Acura's new Sport Hybrid Super Handling All Wheel Drive system.

Acura Automobiles: Acura NSX Concept

Tue, 10 Jan 2012 09:03:00 -0800

Acura NSX Concept.

Acura Automobiles: 2012 NAIAS Acura Press Conference

Mon, 09 Jan 2012 14:56:00 -0800

2012 NAIAS Acura Press Conference.

Acura Automobiles: Takanobu Ito reveals all-new Acura NSX Concept

Mon, 09 Jan 2012 14:24:00 -0800

Takanobu Ito reveals all-new Acura NSX Concept

Acura Automobiles: Vicki Poponi introduces all-new 2013 Acura RDX Prototype

Mon, 09 Jan 2012 14:23:00 -0800

Vicki Poponi introduces all-new 2013 Acura RDX Prototype

Acura Automobiles: Jon Ikeda reveals all-new ILX Concept

Mon, 09 Jan 2012 14:22:00 -0800

Jon Ikeda reveals all-new ILX Concept

Acura Automobiles: Takanobu Ito poses with Acura NSX Concept

Mon, 09 Jan 2012 14:21:00 -0800

Takanobu Ito poses with Acura NSX Concept

Acura Automobiles: Acura NSX Concept at 2012 NAIAS

Mon, 09 Jan 2012 14:20:00 -0800

Acura NSX Concept at 2012 NAIAS

Acura Automobiles: Acura RDX Prototype

Mon, 09 Jan 2012 12:06:00 -0800

Acura RDX Prototype.

Acura Automobiles: Acura ILX Concept