Corporate / Safety
Honda Interactive Crash Test Demo Invites Viewers to "See What We See"
American Honda Motor Co., Inc. has launched a unique online video experience of a vehicle crash test that invites viewers to witness the crash impact and explore it from different camera angles and at various motion speeds.
The crash test demo is part of Honda's "Power of Dreams" corporate ad campaign (http://www.dreams.honda.com) which invites consumers to view the world from inside Honda's vantage point. By encouraging the viewer to "see what we see," Honda hopes to foster an understanding of what motivates the mobility company - in this case, the company's long-standing commitment to safety.
"The crash test video provides our customers with an inside look at how Honda engineers think about and develop advanced safety technologies, such as ACE body structure and advanced air bag technology," said Barbara Ponce, manager of corporate advertising. "We think it's best to let customers see for themselves."
The video, which was provided to Honda by the National Highway Traffic Safety Administration (NHTSA) and depicts the New Car Assessment Program (NCAP) frontal rating test, shows a white 2008 Honda Accord sedan traveling at 35 mph crashing into a fixed barrier, methodically crumpling the frontal structure in a few milliseconds. The variable speed video and 3 camera angles are accompanied by interpretive copy that explains to viewers what is occurring at different stages of the crash test.
The NHTSA frontal NCAP test resulted in a 5-star driver, 5-star front passenger rating for the 2008 Honda Accord sedan. These are the highest frontal NCAP ratings possible and indicate a 10% or less chance of serious injury in a head-on, 35 mph collision with a vehicle of similar size and weight.
Government star ratings are part of NHTSA's New Car Assessment Program (www.safercar.gov).
In 2003, Honda launched its "Safety for Everyone" initiative in North America, a comprehensive approach to vehicle safety that seeks to provide enhanced levels of occupant protection and to help with crash avoidance in all Honda passenger vehicles, while also making an active commitment to mitigate injuries for the occupants of other vehicles and pedestrians. Honda operates two state-of-the-art indoor crash test facilities in Tochigi, Japan, and Raymond, Ohio.
Honda began operations in the U.S. in 1959 with the establishment of American Honda Motor Co., Inc., Honda's first overseas subsidiary. Honda began U.S. production in Ohio in 1979, and began U.S. automobile production in 1982 at its Marysville, Ohio, auto plant. The company has invested more than $10.6 billion in its North America operations, including 14 major manufacturing facilities employing more than 35,000 associates and producing more than 4 million products annually, including more than 1.4 million Honda and Acura automobiles as well as motorcycles, all-terrain vehicles, personal watercraft, lawn mowers, general-purpose engines and other power equipment products. Honda currently partners with more than 600 North American suppliers and on a global basis purchased more than $18.8 billion in parts and materials from North American suppliers last year.
Honda Multimedia Newsroom: http://www.hondanews.com