On Oct. 23, 2011, Honda hosted a surprise parade in Saco, Maine, to celebrate Joe LoCicero's amazing accomplishment of hitting one million miles on his 1990 Honda Accord. The parade interrupted a brief press conference where Joe was scheduled to receive an oversized key to a new 2012 Honda Accord from Ms. Maine, Ashley Marble
The city of Saco was the venue for a one-block-long celebratory "Million Mile Joe" parade that featured:
-giant odometer float powered by six people spinning life-sized hamster wheels;
-airplane banner congratulating Joe;
-Biddeford High School student-made floats;
-Westbrook High School marching band and color guard;
-Saco Middle School Marching Band;
-Shoestring Theater stilt walkers; and
-over-the-top costumed characters.
While the typical driver clocks about 14,000 miles per year, Joe does that in about three months. Joe's 1990 Honda Accord has taken him one million miles over the past 15 years, a feat that speaks to the reliability of his Honda as well as the dedication of its driver to reach this unique milestone. As Joe approached the one-million-mile mark, Honda fans have been following his journey on www.millionmilejoe.com.