Hondanews Online Newsroom

CR-V: "Matthew's Day Off" Super Bowl XLVI Commercial

Mon, 30 Jan 2012 08:43:00 -0800

"Matthew's Day Off" Super Bowl XLVI Commercial

CR-V: "Matthew's Day Off" Super Bowl XLVI Commercial

Mon, 30 Jan 2012 08:42:00 -0800

"Matthew's Day Off" Super Bowl XLVI Commercial

CR-V: "Matthew's Day Off" Super Bowl XLVI Commercial

Mon, 30 Jan 2012 08:40:00 -0800

"Matthew's Day Off" Super Bowl XLVI Commercial

CR-V: "Matthew's Day Off" Super Bowl XLVI Commercial

Mon, 30 Jan 2012 08:39:00 -0800

"Matthew's Day Off" Super Bowl XLVI Commercial

CR-V: "Matthew's Day Off" Super Bowl XLVI Commercial

Mon, 30 Jan 2012 08:37:00 -0800

"Matthew's Day Off" Super Bowl XLVI Commercial

CR-V: "Matthew's Day Off" Super Bowl XLVI Commercial

Mon, 30 Jan 2012 08:35:00 -0800

"Matthew's Day Off" Super Bowl XLVI Commercial

CR-V: "Matthew's Day Off" Super Bowl XLVI Commercial

Mon, 30 Jan 2012 08:34:00 -0800

"Matthew's Day Off" Super Bowl XLVI Commercial

CR-V: Honda Pays Homage to Famous Film in Super Bowl XLVI Commercial

Mon, 30 Jan 2012 08:21:00 -0800

Award-winning actor Matthew Broderick is starring in a fourth-quarter Super Bowl commercial to promote the all-new 2012 Honda CR-V.

"Matthew's Day Off" is part of an integrated, multiplatform advertising campaign that began earlier this month to support the launch of the all-new Honda CR-V. The campaign encourages the active, hip Gen-Y audience transitioning between their carefree twenties and their more focused thirties to conquer their aspirations by completing their own "Leap List."

"Our primary goal is to support the launch of the all-new CR-V, a pillar vehicle in the Honda lineup, while representing the inherent fun and youthfulness of the Honda brand," said Tom Peyton, Honda brand manager, American Honda Motor Co., Inc.

Playing off the Leap List concept, "Matthew's Day Off," directed by Todd Phillips (The Hangover, Due Date, Old School), stars Broderick playing himself while drawing on his well-known coming-of-age character that the CR-V target audience grew up watching.

"As with our other CR-V commercials that began airing this month, this fun commercial reminds viewers to go out and embrace life — do the things you want to do, not just the things you have to do," said Joe Baratelli, EVP, ECD at RPA, Honda's longstanding agency of record.

Hidden in the commercial are dozens of "Easter eggs" reflective of the original film. Fans are encouraged to watch the spot closely to see how many references they can find. For example, an iconic vest that was worn in the original movie is visible in a department store window that appears briefly. To view the commercial and comment on the "Easter eggs," viewers can go to http://www.facebook.com/hondacrv.

To build anticipation for Honda's Super Bowl commercial an eight-second teaser, "Coming Soon," was loaded onto YouTube on Jan. 26 and amassed nearly four million views. A pre-game release of a 2-minute 23-second extended version of "Matthew's Day Off" will be supported by public relations, search marketing and social media. In addition, Honda fans will get a sneak peek of the Super Bowl ad on Honda's Facebook page and Google+ page, which was just launched last week. Fans are encouraged to use the hashtag #dayoff online when talking about Honda's Super Bowl commercial. Momentum will continue the week after the game with several large portal takeovers featuring "Matthew's Day Off."

About the 2012 Honda CR-V
On-sale nationwide, the all-new, fourth-generation 2012 Honda CR-V introduces an upscale styling direction, greater fuel efficiency, and added features and functionality. Compact on the outside and roomy inside, the CR-V represents an ideal balance for size and capability in the entry SUV segment. The all-new five-passenger CR-V offers improved car-like interior comfort, a smoother and quieter ride, and even more innovative features than the previous model.

About Honda
Honda offers a diverse lineup of 12 cars and trucks that include the mid-sized Accord, compact Civic, CR-V crossover SUV and Odyssey minivan. Honda also offers a wide range of fuel-efficient and low-emission vehicles that include the Insight hybrid, Civic GX (compressed natural gas-powered vehicle), Civic Hybrid, CR-Z (sport hybrid coupe) and FCX Clarity (fuel cell-electric vehicle). Honda began operations in the U.S. in 1959 with the establishment of American Honda Motor Co., Inc., Honda's first overseas subsidiary. Honda began U.S. production of motorcycles in 1979 and automobiles in 1982.

Connect with Honda:
Honda News & Views: http://www.honda.com/news
Honda Multimedia Newsroom (For Media Only): http://www.hondanews.com
Honda Super Bowl ad on YouTube: http://www.youtube.com/honda
Honda CR-V on Facebook: http://www.facebook.com/hondacrv
Honda on Twitter: http://www.twitter.com/honda
Honda on Flickr: http://www.flickr.com/hondanews
Honda CR-V Web Site: http://automobiles.honda.com/cr-v
Honda Web Site: http://www.honda.com

CR-V: 2012 Honda CR-V Real Time AWD

Tue, 20 Dec 2011 09:46:00 -0800

Technical explanation of the all-new Real Time AWD featured on the 2012 CRV

CR-V: Honda Announces Pricing for All-New 2012 CR-V

Thu, 15 Dec 2011 11:08:00 -0800

The all-new 2012 Honda CR-V, which was recently named a finalist for 2012 North American Truck of the Year, is set to debut at U.S. dealers nationwide today with a manufacturer's suggested retail price (MSRP) ranging from $22,295 for the value-oriented CR-V LX 2WD to $28,295 for the luxurious CR-V EX-L AWD, plus a destination and handling charge¹ of $810 per vehicle.

The CR-V remains an excellent value, adding between $400 and $1000 worth of standard features and technologies to each trim compared to the outgoing model it replaces. Even loaded with feature content, the line saw only a modest average price increase of $181 and on models equipped with navigation, the price decreases by $300 compared to 2011.

"For 2012, we've made critical upgrades to virtually every aspect of CR-V's winning formula," said John Mendel, executive vice president of sales, American Honda Motor Co. Inc., "The CR-V represents an excellent value for customers with pricing remaining relatively unchanged compared to the outgoing model despite the addition of numerous new features, improved fuel economy and enhanced utility."

The all-new CR-V features a more efficient engine design with improved horsepower and torque, along with an all-new Real Time All-Wheel-Drive (AWD) with Intelligent Control System™. All CR-Vs are powered by a 2.4-liter i-VTEC 4-cylinder engine with 185 horsepower and 163 lb-ft. of torque paired with a standard 5-speed automatic transmission. EPA-estimated fuel economy² is rated at 23/31/26 mpg city/highway/combined (2WD) (an increase of +2/+3/+2 mpg compared to the 2011 CR-V), and a compact SUV-class leading 22/30/25 mpg city/highway/combined (AWD) (an increase of +1/+3/+2 mpg compared to the 2011 CR-V).

New for 2012 features include an Easy Fold-Down 60/40 Split Rear Seat, lower cargo floor and a range of standard technology features. New high-tech features standard on all models include a Bluetooth®³ HandsFreeLink® phone interface (previously an available feature) a full-color intelligent Multi-Information Display (i-MID) and a multi-angle rearview camera with guidelines. As a first for Honda, every 2012 CR-V includes an SMS text messaging function, which can read received texts from compatible cell phones aloud over the audio system. Another firsts are the introduction of standard Pandora® Internet Radio interface⁴, compatible with the Apple® iPhone®, which works with the vehicle's audio controls and intelligent Multi-Information Display (i-MID) and the availability of a Rear Entertainment System (RES).

The previous-generation CR-V was recognized as a "Top Recommended Vehicle" and received "Best Retained Value SUV under $25,000" by Edmunds.com, and named top compact crossover SUV in dependability by J.D. Power and Associates. The new CR-V continues this winning formula by already earning a Kelley Blue Book Best Resale Value award for the 2012 model year.

The CR-V is sold globally in more than 160 countries throughout North America, South America, Europe, Asia, Australia and Africa. In the U.S., CR-Vs are manufactured at the Honda of America Manufacturing, Inc., East Liberty Auto Plant in Ohio from domestic and globally sourced parts.

The 2012 Honda CR-V is covered by a 3-year/36,000-mile Limited Vehicle Warranty, a 5-year/60,000-mile Powertrain Limited Warranty, and a 5-year/unlimited-mile Corrosion Limited Warranty.

2012 CR-V Pricing

Model	Transmission	MSRP¹	City/Hwy/Combined²
CR-V LX (2WD)	5-Speed Automatic	$22,295	23/31/26
CR-V LX (AWD) CR-V EX (2WD) CR-V EX (AWD)	5-Speed Automatic 5-Speed Automatic 5-Speed Automatic	$23,545 $24,395 $25,645	22/30/25 23/31/26 22/30/25
CR-V EX-L (2WD) CR-V EX-L (AWD)	5-Speed Automatic 5-Speed Automatic	$27,045 $28,295	23/31/26 22/30/25
CR-V EX-L with RES (2WD) CR-V EX-L with RES (AWD)	5 Speed Automatic 5 Speed Automatic	$27,745 $28,995	23/31/26 22/30/25
CR-V EX-L with Navi (2WD) CR-V EX-L with Navi (AWD)	5-Speed Automatic 5-Speed Automatic	$28,545 $29,795	23/31/26 22/30/25

Additional media information including detailed pricing features and high-resolution photography of the 2012 CR-V is available at www.hondanews.com. Consumer information is available at automobiles.honda.com.

Connect with Honda:
Honda Media Newsroom (for journalists): www.hondanews.com
Honda CR-V (for consumers): automobiles.honda.com/cr-v/
Honda CR-V Leap List (for consumers): leaplist.honda.com
Honda CR-V on Facebook: www.facebook.com/hondacr-v
Honda on YouTube: www.youtube.com/honda
Honda on Flickr: www.flickr.com/hondanews
Honda on Twitter: www.twitter.com/honda

¹ MSRP excluding tax, license, registration, $810.00 destination charge and options. Dealer prices may vary.

² Based on 2012 EPA mileage estimates. Use for comparison purposes only. Do not compare to models before 2008. Your actual mileage will vary depending on how you drive and maintain your vehicle.

³ The Bluetooth® word mark and logos are owned by the Bluetooth SIG, Inc., and any use of such marks by Honda Motor Co., Ltd., is under license.

⁴ Carrier data charges may apply.

CR-V: 2012 Honda CR-V Pricing and EPA Data

Thu, 15 Dec 2011 11:08:00 -0800

			EPA
Model	Transmission	MSRP*	City/Highway/ Combined**

CR-V LX (2WD)	5-Speed Automatic	$22,295	23/31/26

CR-V LX (AWD)	5-Speed Automatic	$23,545	22/30/25

CR-V EX (2WD)	5-Speed Automatic	$24,395	23/31/26

CR-V EX (AWD)	5-Speed Automatic	$25,645	22/30/25

CR-V EX-L (2WD)	5-Speed Automatic	$27,045	23/31/26

CR-V EX-L (AWD)	5-Speed Automatic	$28,295	22/30/25

CR-V EX-L with Rear Entertainment System (2WD)	5-Speed Automatic	$27,745	23/31/26
CR-V EX-L with Rear Entertainment System (AWD)	5-Speed Automatic	$28,995	22/30/25
CR-V EX-L with Navi (2WD)	5-Speed Automatic	$28,545	23/31/26

CR-V EX-L with Navi (AWD)	5-Speed Automatic	$29,795	22/30/25


MSRP excluding tax, license, registration, $810 destination charge and options. Dealer prices may vary. *Based on 2012 EPA mileage estimates. Use for comparison purposes only. Your actual mileage will vary depending on how you drive and maintain your vehicle.

CR-V: Twelve American Honda Models Earn IIHS TOP SAFETY PICK

Thu, 15 Dec 2011 06:00:00 -0800

Twelve American Honda models, including the all-new 2012 CR-V that goes on-sale today, received the highest possible safety rating of TOP SAFETY PICK from the Insurance Institute for Highway Safety (IIHS) under its more-stringent testing guidelines implemented last year.

The IIHS award recognizes vehicles that do the best job of protecting vehicle occupants involved in front, side and rear crashes, plus rollover performance based on ratings in the Institute's tests.

Announced by IIHS today, the Honda Fit, CR-Z, Insight, Accord, CR-V, Pilot and Ridgeline along with the Acura TL, TSX and MDX all earned the highest-possible score of GOOD in all four ratings, including the more rigorous roof-strength test. Earlier this year the all-new Civic and redesigned Odyssey earned the TOP SAFETY PICK, giving American Honda twelve 2012 TOP SAFETY PICK winners.

"We're proud to have achieved IIHS TOP SAFETY TOP rating for nine new 2012 Honda models and three 2012 Acura models, making American Honda among the best in the industry with twelve vehicles with top-class IIHS safety ratings under their new, more stringent ratings protocols," said John Mendel, executive vice president of sales, American Honda Motor Co., Inc. "In fact, 91% of American Honda vehicles sold in the U.S. are TOP SAFETY PICKS. This accomplishment is part of a concerted effort we have made to reassert the Honda brand as a clear leader in this area."

Standard safety equipment on all Honda and Acura models include Vehicle Stability Assist™ (VSA®) with traction control; an Anti-lock Braking System (ABS); side curtain airbags (some vehicles equipped with a rollover sensor as well); dual-stage, multiple-threshold front airbags; a driver's front side airbag; and a front passenger's side airbag with an occupant position detection system. All 2012 Honda and Acura models recognized by the IIHS, with the exception of the Ridgeline, utilize the Advanced Compatibility Engineering™ (ACE™) body structure. ACE is an exclusive body design that enhances occupant protection and crash compatibility in frontal crashes. The ACE design utilizes a network of connected structural elements to distribute crash energy more evenly throughout the front of the vehicle. This enhanced frontal crash energy management helps to reduce the forces transferred to the passenger compartment.

Wed, 16 Nov 2011 13:22:00 -0800

2012 Honda CR-V EX-L AWD

CR-V: All-New, Completely Redesigned 2012 Honda CR-V Debuts at LA Auto Show

Wed, 16 Nov 2011 13:22:00 -0800

The all-new, the fourth-generation Honda CR-V debuted today at the Los Angeles Auto Show. The 2012 CR-V introduces an upscale styling direction, greater fuel efficiency, and added features and functionality. The CR-V will go on-sale at Honda dealerships nationwide on December 15th.

With the previous-generation CR-V recognized as a "Top Recommended Vehicle" and having the "Best Retained Value SUV under $25,000" by Edmunds.com, and named top compact crossover SUV in dependability by J.D. Power and Associates, the all-new 2012 model introduces the latest evolution of Honda's successful CR-V formula. Compact on the outside and roomy inside, the CR-V represents an ideal balance for size and capability in the entry SUV segment. The all-new five-passenger CR-V offers improved car-like interior comfort, a smoother and quieter ride, and even more innovative features than the previous model.

Powerful and Efficient 4-Cylinder Engine
Leading the changes are a more efficient engine design with improved horsepower and torque, along with an all-new Real Time All-Wheel-Drive (AWD) with Intelligent Control System™. All CR-Vs are powered by a 2.4-liter i-VTEC 4-cylinder engine with 185 horsepower and 163 lb-ft. of torque paired with a standard 5-speed automatic transmission. EPA-estimated fuel economy¹ is rated at 23/31/26 mpg city/highway/combined (FWD) (an increase of +2/+3/+2 mpg compared to the 2011 CR-V), and a compact SUV-class leading 22/30/25 mpg city/highway/combined (AWD) (an increase of +1/+3/+2 mpg compared to the 2011 CR-V). Eco Assist, a new feature on the CR-V for 2012, indicates to the driver when the vehicle is being operated in an efficient style via "green" visual cues surrounding the speedometer, and a selectable ECON Mode alters operating characteristics of the vehicle to support an efficient driving style.

New Standard Features
New for 2012 standard features include an Easy Fold-Down 60/40 Split Rear Seat and a range of standard technology features. New high-tech features on all models include a Bluetooth®² HandsFreeLink® phone interface (previously an available feature), a full-color intelligent Multi-Information Display (i-MID) and a multi-angle rearview camera with guidelines. As a first for Honda, every 2012 CR-V includes an SMS text messaging function, which can read received texts from compatible cell phones aloud over the audio system. Another first is the introduction of a Pandora® Internet Radio interface³, compatible with the Apple® iPhone®, which works with the vehicle's audio controls and i-MID.

Model Range
The CR-V lineup starts with the CR-V LX model, now with more standard equipment for 2012. The CR-V LX is equipped with air conditioning, cruise control, Bluetooth HandsFreeLink, i-MID, remote entry, a 160-watt, a 4-speaker audio system, Motion-Adaptive Electric Power Steering (EPS). The CR-V EX adds an upgraded six-speaker audio system, power moonroof, 17-inch alloy wheels and more. The CR-V EX-L builds on the rich features of the CR-V EX and adds a leather-trimmed interior, 10-way power driver's seat, automatic dual-zone climate control, 328-watt 7-speaker audio system with XM®⁴ Radio and much more. Available features for the CR-V EX-L include the Honda Satellite-Linked Navigation System⁵ with Voice Recognition™ and FM Traffic, or a DVD Rear Entertainment System (not available with Navigation). Real Time AWD with Intelligent Control System™ is an available feature on each model.

Wed, 16 Nov 2011 13:22:00 -0800

2012 Honda CR-V EX-L AWD