Honda Marine Recognized For Outstanding Customer Service

Honda Marine today was honored to receive the NMMA CSI Award for Excellence in Customer Satisfaction. Presented during a special breakfast at the International BoatBuilders Exhibition (IBEX) by National Marine Manufacturers of America (NMMA) President Thom Dammrich, this marks the fourth consecutive year that Honda Marine has secured the honor.

The Customer Satisfaction Index (CSI) Award recognizes companies that actively measure customer satisfaction to pursue continuous improvement. Recipients have achieved and maintained an independently measured standard of 90 percent or higher in customer satisfaction during the past year, based on customer surveys. Honda Marine's outboard engines were recognized for their performance, fuel-efficiency, reliability, and quietness-at-cruise - evaluating criteria important to consumers.

"Continual acknowledgment by both the NMMA and J.D. Power & Associates* reflects that Honda and its dealers are delivering an exceptional sales and service experience," said John Fulcher, senior manager, Honda Marine. "In a service-oriented industry, we're proud to continually raise the bar."

The NMMA launched its CSI program in 2001 to provide boat and engine manufacturers with an independently-measured, cost-effective tool to help improve customer satisfaction in the boating industry. Since the program's inception, more than 450,000 surveys have been sent out to new boat and engine customers, allowing participating manufacturers to monitor customer satisfaction on an ongoing basis, and to benchmark themselves against the industry and their competitors. The program currently has 103 boat and engine brands participating.

Honda Marine pioneered 4-stroke engine technology, setting a new benchmark for fuel efficiency, quiet operation, and low emissions. Honda's outboards share the same unparalleled durability, quality, and reliability of its legendary automobiles. With models ranging from 2 to 225 horsepower, Honda Marine's full line of current production models meets rigorous California Air Resources Board (CARB) 3-Star standards, ensuring their availability and regulatory compliance in all 50 states.

Editor's Note:

Honda Marine, a division of American Honda Motor Co., Inc., markets a complete range of outboard marine engines. Its comprehensive product line is powered exclusively by environmentally advanced 4-stroke engines.

Information for media regarding Honda Marine's products is available at www.hondanews.com.

Consumer information, including model overviews and updates, video clips, and complete specifications regarding Honda products, is available at www.honda.com.

* Disclaimer: Honda received the highest numerical score for EFI four-stroke engines in the proprietary J.D. Power and Associates 2007 Marine Engine Competitive Information StudySM. Study based on 8,238 responses, measuring 5 EFI four-stroke engine brands and owner opinions of 2005 and 2006 model year boats registered June 2005-May 2006. Proprietary study results are based on experiences and perceptions of owners surveyed September-October 2006. Your experiences may vary. jdpower.com

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