Honda Marine Receives 2009 Customer Satisfaction Index Award from the National Marine Manufacturers Association

Company Earns Recognition for Sixth Consecutive Year

Honda Marine announced today that it has received the Customer Satisfaction Index (CSI) Award for Excellence in Customer Satisfaction for 2009 from the National Marine Manufacturers Association (NMMA). This award marks the sixth consecutive year that Honda Marine has secured the honor.

NMMA President Thom Dammrich will recognize this year's award recipients during a special ceremony at the upcoming International Boat Builder's Exhibition (IBEX) show, scheduled for October 12-14 at the Miami Beach Convention Center.

The CSI Award acknowledges companies that actively measure customer satisfaction to pursue continuous improvement. Recipients have achieved and maintained an independently measured standard of 90 percent or higher in customer satisfaction during the past year, based on customer surveys. Honda Marine outboard engines were recognized for their superior performance, high fuel-efficiency, excellent reliability and quietness-at-cruise - all criteria important to consumers.

"Through the years, the NMMA CSI program has become an integral part of our customer satisfaction initiative," said Steve Bailey, vice president, Honda Power Equipment. "The initiative's survey criteria and analysis are valuable, enabling Honda Marine to pinpoint, monitor, and work with our dealers to effectively address current marketplace trends and consumer need - all with the goal of improving overall customer experience."

NMMA launched its CSI program in 2001 to provide boat and engine manufacturers with an independently-measured, cost-effective tool to help improve customer satisfaction in the boating industry. Since the program's inception, more than 500,000 surveys have been sent to new boat and engine customers, allowing participating manufacturers to monitor customer satisfaction on an ongoing basis, and to benchmark themselves against the industry and their competitors. The program currently has 110 boat and engine brands participating.

Honda Marine pioneered four-stroke outboard engine technology, setting a new benchmark for fuel efficiency, quiet operation, and low emissions. Honda's outboards share the same unparalleled durability, quality, and reliability of its legendary automobiles. With models ranging from 2 to 225 horsepower, the Honda Marine full line of current production models certify to California Air Resources Board (CARB) 3-Star standards, ensuring their availability and regulatory compliance in all 50 states.

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Editor's Note:

Honda Marine, a division of American Honda Motor Co., Inc., manufactures and markets a complete range of outboard marine engines. Its comprehensive product line is powered exclusively by four-stroke engines.

Information for media regarding Honda Marine products is available at www.hondanews.com.

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For product inquiries and dealer locations, please visit www.hondamarine.com.

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