Honda Racing / IZOD IndyCar Series / RacingLine
Dealer Display Unit Available for Bookings
As a way for Honda and Acura dealers to tie in with Honda's IRL racing program for 2004, Honda is pleased to provide dealers with the opportunity to host the new Honda Indy Racing Dealer Display.
The unique display is designed as a turnkey mobile operation that is self-sufficient and is integrated into a customized racing trailer. The exhibit features the IndyCar of Honda driver Tony Kanaan, along with many other interactive activities.
Customers visiting the display at the dealership are invited to try on Kanaan's driving suit and receive a complimentary photograph standing alongside his IndyCar.
Other exhibit highlights include: Photographs and graphics of the 2004 Honda Racing Team drivers and cars, a hands-on interactive racing game, Honda Racing video presentation and a 2004 IRL IndyCar Series standings board.
Reservations are now being accepted for the 2004 Honda Indy Racing Dealer Display. Dealers are encouraged to make their reservations early as the display is consistently booked throughout the year.
The Honda Indy Racing Dealer Display has proven to be an effective way for dealerships to generate showroom traffic, increase sales, build motorsports awareness and promote community good will. Several dealers have utilized the display repeatedly each year with outstanding results.
Mac Delaup, President and Managing Partner of John Eagle Honda in Houston, Texas says, "We have hosted the Honda Indy Racing Display at our dealership six times in the past several years with excellent results. The display definitely generates awareness for our dealership, helps drive additional customer traffic to our showroom and generates enthusiasm amongst our sales professionals."
The display is packaged as a three-day engagement for $2,500. The total cost will be invoiced directly to the dealership upon conclusion of the event.
Every participating Honda/Acura dealer is provided with internet access to specially created digital artwork and advertising materials to promote their event at: www.electronic-pr.com/hon_slick.html.