Honda ATV Model History Timeline, 1970-Present
"What Is It?" asks Honda's advertising brochure. Just a revolutionary off-road
vehicle destined to launch a whole new industry that will sell more than 6.5
million machines*. Honda's first ATV is a three-wheel ATC, or ...
Honda ATV History 101
If necessity was the mother of the first ATV,
Honda engineer Osamu Takeuchi was
its father. In 1967, American Honda asked Honda R&D Ltd. for a new product
dealers could sell when motorcycle sales cooled off in the winter. Mr. Takeuchi
Why We Race
At Honda, racing is much more than a platform for marketing
products, or a venue for research and development. To Honda,
is the very soul of the company, a touchstone reaching back to
founder and the very foundations of the ...
Soichiro Honda created a motor vehicle industry when it
have been impossible. The time for that was the turn of the
when Ford, Peugeot, and Daimler were created. Shipbuilding
Henry J. Kaiser tried to break into...
A Brief History of Honda's American Manufacturing
Honda had painstakingly marshaled a reputation of superb
for its made-in-Japan motorcycles. But in the '70s, consumers'
attitudes had been hardened by years of disappointment and
frustration in American-made products, best illus...
Defining the '80s
Soichiro Honda's meteoric rise from postwar bicycle-maker
leader in motorcycle innovation and production is one of the
inspirational stories of our century: In the '50s, the company
building small motorcycles; by t...
Soaring in the '70s
Honda became a classic American success story in the
'60s. In this
single, crucial decade, Honda transformed itself from a
supplier to an international corporation, and planted a firm
on American soil. Honda began th...
Coming of Age in the Age of Aquarius
During the 1950s, the Honda Motor Company emerged from
having survived and won the battle with hundreds of competing
motor-bicycle companies. The company had found a first key to
financial strength in the successful ...
A History of Excellence
Defining excellence isn't a problem; all it takes is a
Etymologically speaking, the key to excellence can be found in
root of the word, excel: to be superior to; surpass in
Forty-Plus Years of Four-Strokes
Think the new CRF™450R and CRF250R are starting a
revolution? Wrong-Honda® fired the first shot more than four
It's easy to think Honda's new CRF motocrossers are the
really successful four-str...
Honda's First Dreams
In August of 1949, the Honda Motor Company had
completed the first
prototype of a very important motorcycle. Technologically
for its day, it featured such Honda firsts as a kickstarter and
final drive, as well as such r...
Honda ATV Innovation
From its unassuming beginnings in 1948, Honda has been
creative thinking. Everything that wears a Honda logo comes
heritage so deeply rooted in innovation that standing still is the
same as going backward. Which is wh...
The Honda ATV Difference
More than three decades ago, no one could have predicted
Honda's fertile imagination and three fat tires would develop into
vital part of American labor and leisure--a facet that currently
sells more than 700,000 units per year....