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    <title>Hondanews Online Newsroom</title>
    <link>http://hondanews.com</link>
    <language>en-US</language>
    <webMaster>dev@wieck.com (Wieck Media)</webMaster>
    <copyright>Copyright 2012</copyright>
    <ttl>40</ttl>
    <lastBuildDate>Wed, 08 Feb 2012 16:39:23 -0800</lastBuildDate>
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      <title>Rider Education: Honda Opens Unique "Environmental Learning Center" in Irving, Texas</title>
      <description>&lt;p&gt;Honda today opened an Environmental Learning Center (ELC) in Irving, Texas, 
  the company's third such facility in the country. The ELC is designed 
  to be a unique community resource that promotes a responsible land use ethic 
  through a greater understanding of the varied regional ecology. Honda also has 
  ELCs in Colton, Calif., and Alpharetta, Georgia.&lt;/p&gt;
&lt;p&gt; Honda's Irving ELC consists of approximately four acres surrounding an existing 
  four-acre Rider Education Center where more than 30,000 street, dirt and ATV 
  riders have been trained since it opened in 1989. The ELC features a trail system 
  and species of plants, grasses and trees representing ten different Texas ecosystems 
  as part of the Center's state-of-the-art off highway training facility. &lt;/p&gt;
&lt;p&gt;"Our ELCs serve as both an environmental resource for youth organizations 
  as well as motorcycle training centers teaching environmentally responsible 
  rider ethics to both beginners and experienced riders," said Dave Edwards, 
  national manager of environment and education for the Motorcycle Division of 
  American Honda Motor Co., Inc. &lt;/p&gt;
&lt;p&gt;To create an ideal training environment for off-road and ATV riders, Honda 
  followed proven U.S. Forest Service trail building practices to construct a 
  number of training stations that represent real-world riding scenarios. Riding 
  coaches instruct students on how to navigate common challenges, such as a dry 
  rock bed, inclines and a sand pit, while teaching students to stay on the trail 
  and respect the environment.&lt;/p&gt;
&lt;p&gt; In addition to its use for rider training, the 1.5-mile trail in Irving will 
  be used as walking paths for school children and youth organizations for hands-on 
  discussion about nature aided by a Honda environmental education activity booklet 
  and coordinator instruction.&lt;/p&gt;
&lt;p&gt; "At Honda, being an environmental leader goes beyond developing products 
  that are safe and environmentally sound. We are committed to cultivating a sense 
  of ownership and respect for the natural world and look forward to hosting a 
  variety of groups from throughout the greater Dallas-Ft. Worth area.," 
  said Edwards.&lt;/p&gt;
&lt;p&gt; &lt;strong&gt;American Honda Motor Co., Inc.&lt;/strong&gt;&lt;br&gt;
  Based in Torrance, California, American Honda Motor Co., Inc. was founded in 
  1959 as the U.S. sales &amp;amp; marketing subsidiary of Honda Motor Co., Ltd. Honda 
  currently produces automobiles, motorcycles, all-terrain vehicles, personal 
  watercraft, lawn mowers and engines at its ten major U.S. manufacturing plants 
  - with two new plants currently under construction. Honda also maintains 
  three major R&amp;amp;D centers in Los Angeles, Ohio and North Carolina that design 
  and develop many of the products sold in America. Currently, Honda employs more 
  than 25,000 associates in the U.S.&lt;/p&gt;</description>
      <category>Rider Education</category>
      <pubDate>Wed, 02 May 2007 09:52:00 -0700</pubDate>
      <guid>http://hondanews.com/releases/56dd87ba-905c-b05c-21c1-5f004c34bebe</guid>
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      <media:title>Honda Opens Unique "Environmental Learning Center" in Irving, Texas</media:title>
      <media:description type="html">&lt;p&gt;Honda today opened an Environmental Learning Center (ELC) in Irving, Texas, 
  the company's third such facility in the country. The ELC is designed 
  to be a unique community resource that promotes a responsible land use ethic 
  through a greater understanding of the varied regional ecology. Honda also has 
  ELCs in Colton, Calif., and Alpharetta, Georgia.&lt;/p&gt;
&lt;p&gt; Honda's Irving ELC consists of approximately four acres surrounding an existing 
  four-acre Rider Education Center where more than 30,000 street, dirt and ATV 
  riders have been trained since it opened in 1989. The ELC features a trail system 
  and species of plants, grasses and trees representing ten different Texas ecosystems 
  as part of the Center's state-of-the-art off highway training facility. &lt;/p&gt;
&lt;p&gt;"Our ELCs serve as both an environmental resource for youth organizations 
  as well as motorcycle training centers teaching environmentally responsible 
  rider ethics to both beginners and experienced riders," said Dave Edwards, 
  national manager of environment and education for the Motorcycle Division of 
  American Honda Motor Co., Inc. &lt;/p&gt;
&lt;p&gt;To create an ideal training environment for off-road and ATV riders, Honda 
  followed proven U.S. Forest Service trail building practices to construct a 
  number of training stations that represent real-world riding scenarios. Riding 
  coaches instruct students on how to navigate common challenges, such as a dry 
  rock bed, inclines and a sand pit, while teaching students to stay on the trail 
  and respect the environment.&lt;/p&gt;
&lt;p&gt; In addition to its use for rider training, the 1.5-mile trail in Irving will 
  be used as walking paths for school children and youth organizations for hands-on 
  discussion about nature aided by a Honda environmental education activity booklet 
  and coordinator instruction.&lt;/p&gt;
&lt;p&gt; "At Honda, being an environmental leader goes beyond developing products 
  that are safe and environmentally sound. We are committed to cultivating a sense 
  of ownership and respect for the natural world and look forward to hosting a 
  variety of groups from throughout the greater Dallas-Ft. Worth area.," 
  said Edwards.&lt;/p&gt;
&lt;p&gt; &lt;strong&gt;American Honda Motor Co., Inc.&lt;/strong&gt;&lt;br&gt;
  Based in Torrance, California, American Honda Motor Co., Inc. was founded in 
  1959 as the U.S. sales &amp;amp; marketing subsidiary of Honda Motor Co., Ltd. Honda 
  currently produces automobiles, motorcycles, all-terrain vehicles, personal 
  watercraft, lawn mowers and engines at its ten major U.S. manufacturing plants 
  - with two new plants currently under construction. Honda also maintains 
  three major R&amp;amp;D centers in Los Angeles, Ohio and North Carolina that design 
  and develop many of the products sold in America. Currently, Honda employs more 
  than 25,000 associates in the U.S.&lt;/p&gt;</media:description>
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    <item>
      <title>Rider Education: Honda Opens Unique Environmental Learning Center in Irving, TX</title>
      <description>      &lt;img src="http://cdn.hondanews.com/photos/d5c6/17ff/d5c617ff-eba6-9fc6-243e-d5004c350129-100x100-thumb.jpg" /&gt; &lt;br/&gt;
      Honda Opens Unique Environmental Learning Center in Irving, TX
</description>
      <category>Rider Education</category>
      <pubDate>Wed, 02 May 2007 00:00:00 -0700</pubDate>
      <guid>http://hondanews.com/photos/honda-opens-unique-environmental-learning-center-in-irving-tx-2</guid>
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        <media:title>Honda Opens Unique Environmental Learning Center in Irving, TX</media:title>
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      Honda Opens Unique Environmental Learning Center in Irving, TX
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    <item>
      <title>Rider Education: Honda Opens Unique Environmental Learning Center in Irving, TX</title>
      <description>      &lt;img src="http://cdn.hondanews.com/photos/7140/0a3d/71400a3d-240f-9584-febe-32004c35012b-100x100-thumb.jpg" /&gt; &lt;br/&gt;
      Honda Opens Unique Environmental Learning Center in Irving, TX
</description>
      <category>Rider Education</category>
      <pubDate>Wed, 02 May 2007 00:00:00 -0700</pubDate>
      <guid>http://hondanews.com/photos/honda-opens-unique-environmental-learning-center-in-irving-tx</guid>
      <link>http://hondanews.com/photos/honda-opens-unique-environmental-learning-center-in-irving-tx</link>
      <media:group>
        <media:title>Honda Opens Unique Environmental Learning Center in Irving, TX</media:title>
        <media:description>      &lt;img src="http://cdn.hondanews.com/photos/7140/0a3d/71400a3d-240f-9584-febe-32004c35012b-100x100-thumb.jpg" /&gt; &lt;br/&gt;
      Honda Opens Unique Environmental Learning Center in Irving, TX
</media:description>
        <media:thumbnail width="100" url="http://cdn.hondanews.com/photos/7140/0a3d/71400a3d-240f-9584-febe-32004c35012b-100x100-thumb.jpg" height="100"/>
        <media:content type="image/jpeg" width="3872" medium="image" url="http://hondanews.com/photos/71400a3d-240f-9584-febe-32004c35012b/download.JPG" fileSize="3393329" lang="en-US" height="2592"/>
        <media:content type="image/jpeg" width="1200" medium="image" url="http://hondanews.com/photos/7140/0a3d/71400a3d-240f-9584-febe-32004c35012b-en-US-1200x1200.JPG" fileSize="802809" lang="en-US" expression="sample" height="1200"/>
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    </item>
    <item>
      <title>Rider Education: Environmental Learning Center</title>
      <description>      &lt;img src="http://cdn.hondanews.com/photos/17f2/6593/17f26593-e039-9189-353d-45004c35017a-100x100-thumb.jpg" /&gt; &lt;br/&gt;
      Environmental Learning Center
</description>
      <category>Rider Education</category>
      <pubDate>Tue, 24 Apr 2007 00:00:00 -0700</pubDate>
      <guid>http://hondanews.com/photos/environmental-learning-center-2</guid>
      <link>http://hondanews.com/photos/environmental-learning-center-2</link>
      <media:group>
        <media:title>Environmental Learning Center</media:title>
        <media:description>      &lt;img src="http://cdn.hondanews.com/photos/17f2/6593/17f26593-e039-9189-353d-45004c35017a-100x100-thumb.jpg" /&gt; &lt;br/&gt;
      Environmental Learning Center
</media:description>
        <media:thumbnail width="100" url="http://cdn.hondanews.com/photos/17f2/6593/17f26593-e039-9189-353d-45004c35017a-100x100-thumb.jpg" height="100"/>
        <media:content type="image/jpeg" width="2112" medium="image" url="http://hondanews.com/photos/17f26593-e039-9189-353d-45004c35017a/download.jpg" fileSize="1106358" lang="en-US" height="1401"/>
        <media:content type="image/jpeg" width="1200" medium="image" url="http://hondanews.com/photos/17f2/6593/17f26593-e039-9189-353d-45004c35017a-en-US-1200x1200.jpg" fileSize="1402573" lang="en-US" expression="sample" height="1200"/>
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    <item>
      <title>Rider Education: Rider Education and Environmental Learning Center - Irving</title>
      <description>      &lt;img src="http://cdn.hondanews.com/photos/9a93/9520/9a939520-d4a6-c2aa-7fe1-5e004c350179-100x100-thumb.jpg" /&gt; &lt;br/&gt;
      Rider Education and Environmental Learning Center - Irving
</description>
      <category>Rider Education</category>
      <pubDate>Tue, 24 Apr 2007 00:00:00 -0700</pubDate>
      <guid>http://hondanews.com/photos/rider-education-and-environmental-learning-center-irving</guid>
      <link>http://hondanews.com/photos/rider-education-and-environmental-learning-center-irving</link>
      <media:group>
        <media:title>Rider Education and Environmental Learning Center - Irving</media:title>
        <media:description>      &lt;img src="http://cdn.hondanews.com/photos/9a93/9520/9a939520-d4a6-c2aa-7fe1-5e004c350179-100x100-thumb.jpg" /&gt; &lt;br/&gt;
      Rider Education and Environmental Learning Center - Irving
</media:description>
        <media:thumbnail width="100" url="http://cdn.hondanews.com/photos/9a93/9520/9a939520-d4a6-c2aa-7fe1-5e004c350179-100x100-thumb.jpg" height="100"/>
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    </item>
    <item>
      <title>Rider Education: Rider Education and Environmental Learning Center</title>
      <description>      &lt;img src="http://cdn.hondanews.com/photos/49ac/62c7/49ac62c7-b652-9424-45af-0b004c35017b-100x100-thumb.jpg" /&gt; &lt;br/&gt;
      Rider Education and Environmental Learning Center
</description>
      <category>Rider Education</category>
      <pubDate>Tue, 24 Apr 2007 00:00:00 -0700</pubDate>
      <guid>http://hondanews.com/photos/rider-education-and-environmental-learning-center</guid>
      <link>http://hondanews.com/photos/rider-education-and-environmental-learning-center</link>
      <media:group>
        <media:title>Rider Education and Environmental Learning Center</media:title>
        <media:description>      &lt;img src="http://cdn.hondanews.com/photos/49ac/62c7/49ac62c7-b652-9424-45af-0b004c35017b-100x100-thumb.jpg" /&gt; &lt;br/&gt;
      Rider Education and Environmental Learning Center
</media:description>
        <media:thumbnail width="100" url="http://cdn.hondanews.com/photos/49ac/62c7/49ac62c7-b652-9424-45af-0b004c35017b-100x100-thumb.jpg" height="100"/>
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        <media:content type="image/jpeg" width="1200" medium="image" url="http://hondanews.com/photos/49ac/62c7/49ac62c7-b652-9424-45af-0b004c35017b-en-US-1200x1200.jpg" fileSize="2017511" lang="en-US" expression="sample" height="1200"/>
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    </item>
    <item>
      <title>Rider Education: Honda Rider Education and Environmental Learning Centers</title>
      <description>&lt;br&gt;&lt;p&gt;&lt;u&gt;&lt;strong&gt;Irving Rider Education and Environmental Learning Center&lt;/strong&gt;&lt;/u&gt;&lt;br&gt;
  4529 Royal Lane, Irving, Texas 75063-2584&lt;/p&gt;
&lt;table border="0"&gt;
  &lt;tr valign="top"&gt; 
    &lt;td&gt;&lt;strong&gt;Opened: &lt;br&gt;
      Classes offered: &lt;br&gt;
      &lt;/strong&gt;&lt;/td&gt;
    &lt;td&gt;Fall 1989&lt;br&gt;
        Street:&lt;br&gt;
      &lt;ul&gt;
        &lt;li&gt; Motorcycle Safety Foundation Basic RiderCourse (BRC) &lt;/li&gt;
        &lt;li&gt;Motorcycle Safety Foundation Experienced RiderCourse (ERC)&lt;/li&gt;
      &lt;/ul&gt;
      ATV: &lt;br&gt;
      &lt;ul&gt;
        &lt;li&gt; ATV Safety Institute (ASI) ATV RiderCourse&lt;/li&gt;
      &lt;/ul&gt;
      Off-Road: &lt;br&gt;
      &lt;ul&gt;
        &lt;li&gt;Motorcycle Safety Foundation DirtBike School (DBS) &lt;/li&gt;
      &lt;/ul&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr valign="top"&gt; 
    &lt;td&gt;&lt;strong&gt;Classes: &lt;br&gt;
      Instructors trained:&lt;br&gt;
      Total students trained:&lt;br&gt;
      Bikes available: &lt;br&gt;
      Trails: &lt;br&gt;
      Site acreage: &lt;br&gt;
      Building space: &lt;/strong&gt;&lt;/td&gt;
    &lt;td&gt;Approx. 280 per year &lt;br&gt;
        Approx. 350 per year&lt;br&gt;
        Approx. 2700 per year&lt;br&gt;
        38&lt;br&gt;
        1.5 miles&lt;br&gt;
        4&lt;br&gt;
        6000 square feet&lt;br&gt;&lt;/td&gt;
  &lt;/tr&gt;
&lt;/table&gt;
&amp;nbsp;&lt;br&gt;
&lt;p&gt;&lt;strong&gt;&lt;u&gt;Colton Rider Education and Environmental Learning Center&lt;/u&gt;&lt;/strong&gt;&lt;br&gt;
  1301 Via Venita, Colton, California 92324-4009&lt;/p&gt;
&lt;table border="0"&gt;
  &lt;tr valign="top"&gt; 
    &lt;td&gt;&lt;strong&gt;Opened: &lt;br&gt;
      Classes offered: &lt;br&gt;
      &lt;/strong&gt;&lt;/td&gt;
    &lt;td&gt;August 1988&lt;br&gt;
        Street
      &lt;ul&gt;
        &lt;li&gt; Motorcycle Safety Foundation Basic RiderCourse (BRC)&lt;/li&gt;
        &lt;li&gt;Motorcycle Safety Foundation Experienced RiderCourse (ERC)&lt;/li&gt;
      &lt;/ul&gt;
      ATV&lt;br&gt;
      &lt;ul&gt;
        &lt;li&gt; ATV Safety Institute (ASI) ATV RiderCourse&lt;/li&gt;
      &lt;/ul&gt;
      Off-Road&lt;br&gt;
      &lt;ul&gt;
        &lt;li&gt;Motorcycle Safety Foundation DirtBike School (DBS)&lt;/li&gt;
      &lt;/ul&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr valign="top"&gt; 
    &lt;td&gt;&lt;strong&gt;Classes: &lt;br&gt;
      Instructors trained:&lt;br&gt;
      Total students trained:&lt;br&gt;
      Bikes available: &lt;br&gt;
      Trails: &lt;br&gt;
      Site acreage: &lt;br&gt;
      Building space: &lt;/strong&gt;&lt;/td&gt;
    &lt;td&gt;Approx. 500 per year&lt;br&gt;
        Approx. 130 per year&lt;br&gt;
        Approx. 3800 per year&lt;br&gt;
        54&lt;br&gt;
        1/3 mile&lt;br&gt;
        3&lt;br&gt;
        8640 square feet&lt;br&gt;&lt;/td&gt;
  &lt;/tr&gt;
&lt;/table&gt;
&lt;br&gt;
  &lt;br&gt;
 &lt;p&gt;&lt;u&gt;&lt;strong&gt;Alpharetta Rider Education and Environmental Learning Center&lt;/strong&gt;&lt;/u&gt;&lt;br&gt;
  1450 Morrison Parkway, Alpharetta, Georgia 30201-2199&lt;/p&gt;
&lt;table border="0"&gt;
  &lt;tr valign="top"&gt; 
    &lt;td&gt;&lt;strong&gt;Opened: &lt;br&gt;
      Classes offered: &lt;br&gt;
      &lt;/strong&gt;&lt;/td&gt;
    &lt;td&gt;July 1990&lt;br&gt;
        Street:&lt;br&gt;
      &lt;ul&gt;
        &lt;li&gt;Motorcycle Safety Foundation Basic RiderCourse (BRC)&lt;/li&gt;
        &lt;li&gt;Motorcycle Safety Foundation Experienced RiderCourse (ERC)&lt;/li&gt;
      &lt;/ul&gt;
      ATV:&lt;br&gt;
      &lt;ul&gt;
        &lt;li&gt;ATV Safety Institute (ASI) ATV RiderCourse&lt;/li&gt;
      &lt;/ul&gt;
      Off-Road:&lt;br&gt;
      &lt;ul&gt;
        &lt;li&gt;Motorcycle Safety Foundation DirtBike School (DBS)&lt;/li&gt;
      &lt;/ul&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr valign="top"&gt; 
    &lt;td&gt;&lt;strong&gt;Classes: &lt;br&gt;
      Instructors trained:&lt;br&gt;
      Total students trained:&lt;br&gt;
      Bikes available: &lt;br&gt;
      Trails: &lt;br&gt;
      Site acreage: &lt;br&gt;
      Building space: &lt;/strong&gt;&lt;/td&gt;
    &lt;td&gt;Approx. 300+ per year&lt;br&gt;
        Approx. 250 per year&lt;br&gt;
        Approx. 2800 per year&lt;br&gt;
        56&lt;br&gt;
        2.3 miles&lt;br&gt;
        8.5&lt;br&gt;
        10,000 square feet (includes Motorcycle Division regional office)&lt;br&gt;&lt;/td&gt;
  &lt;/tr&gt;
&lt;/table&gt;
&lt;p&gt;&lt;strong&gt;&lt;u&gt;Troy Rider Education Center&lt;/u&gt;&lt;/strong&gt;&lt;br&gt;
  101 S. Stanfield Road, Troy, Ohio 45373-8010&lt;/p&gt;
  &lt;table border="0"&gt;
  &lt;tr valign="top"&gt; 
    &lt;td&gt;&lt;strong&gt;Opened: &lt;br&gt;
      Classes offered: &lt;br&gt;
      &lt;/strong&gt;&lt;/td&gt;
    &lt;td&gt;July 1990&lt;br&gt;
        Street&lt;br&gt;
      &lt;ul&gt;
        &lt;li&gt;Motorcycle Safety Foundation Basic RiderCourse (BRC)&lt;/li&gt;
        &lt;li&gt;Motorcycle Safety Foundation Experienced RiderCourse (ERC)&lt;/li&gt;
      &lt;/ul&gt;
      ATV&lt;br&gt;
      &lt;ul&gt;
        &lt;li&gt;ATV Safety Institute (ASI) ATV RiderCourse&lt;/li&gt;
      &lt;/ul&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr valign="top"&gt; 
    &lt;td&gt;&lt;strong&gt;Classes:&lt;br&gt;
      Instructors trained:&lt;br&gt;
      Total students trained:&lt;br&gt;
      Bike available:&lt;br&gt;
      Site acreage:&lt;br&gt;
      Building space:&lt;/strong&gt;&lt;/td&gt;
    &lt;td&gt;Approx. 180 per year&lt;br&gt;
        Approx. 140 per year&lt;br&gt;
        Approx. 1800 per year&lt;br&gt;
        38&lt;br&gt;
        3&lt;br&gt;
        3100 square feet&lt;br&gt;&lt;/td&gt;
  &lt;/tr&gt;
&lt;/table&gt;</description>
      <category>Rider Education</category>
      <pubDate>Mon, 05 Feb 2007 08:40:00 -0800</pubDate>
      <guid>http://hondanews.com/releases/e9977b45-c882-94cc-fc82-51004c34bef6</guid>
      <link>http://hondanews.com/releases/e9977b45-c882-94cc-fc82-51004c34bef6</link>
      <media:title>Honda Rider Education and Environmental Learning Centers</media:title>
      <media:description type="html">&lt;br&gt;&lt;p&gt;&lt;u&gt;&lt;strong&gt;Irving Rider Education and Environmental Learning Center&lt;/strong&gt;&lt;/u&gt;&lt;br&gt;
  4529 Royal Lane, Irving, Texas 75063-2584&lt;/p&gt;
&lt;table border="0"&gt;
  &lt;tr valign="top"&gt; 
    &lt;td&gt;&lt;strong&gt;Opened: &lt;br&gt;
      Classes offered: &lt;br&gt;
      &lt;/strong&gt;&lt;/td&gt;
    &lt;td&gt;Fall 1989&lt;br&gt;
        Street:&lt;br&gt;
      &lt;ul&gt;
        &lt;li&gt; Motorcycle Safety Foundation Basic RiderCourse (BRC) &lt;/li&gt;
        &lt;li&gt;Motorcycle Safety Foundation Experienced RiderCourse (ERC)&lt;/li&gt;
      &lt;/ul&gt;
      ATV: &lt;br&gt;
      &lt;ul&gt;
        &lt;li&gt; ATV Safety Institute (ASI) ATV RiderCourse&lt;/li&gt;
      &lt;/ul&gt;
      Off-Road: &lt;br&gt;
      &lt;ul&gt;
        &lt;li&gt;Motorcycle Safety Foundation DirtBike School (DBS) &lt;/li&gt;
      &lt;/ul&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr valign="top"&gt; 
    &lt;td&gt;&lt;strong&gt;Classes: &lt;br&gt;
      Instructors trained:&lt;br&gt;
      Total students trained:&lt;br&gt;
      Bikes available: &lt;br&gt;
      Trails: &lt;br&gt;
      Site acreage: &lt;br&gt;
      Building space: &lt;/strong&gt;&lt;/td&gt;
    &lt;td&gt;Approx. 280 per year &lt;br&gt;
        Approx. 350 per year&lt;br&gt;
        Approx. 2700 per year&lt;br&gt;
        38&lt;br&gt;
        1.5 miles&lt;br&gt;
        4&lt;br&gt;
        6000 square feet&lt;br&gt;&lt;/td&gt;
  &lt;/tr&gt;
&lt;/table&gt;
&amp;nbsp;&lt;br&gt;
&lt;p&gt;&lt;strong&gt;&lt;u&gt;Colton Rider Education and Environmental Learning Center&lt;/u&gt;&lt;/strong&gt;&lt;br&gt;
  1301 Via Venita, Colton, California 92324-4009&lt;/p&gt;
&lt;table border="0"&gt;
  &lt;tr valign="top"&gt; 
    &lt;td&gt;&lt;strong&gt;Opened: &lt;br&gt;
      Classes offered: &lt;br&gt;
      &lt;/strong&gt;&lt;/td&gt;
    &lt;td&gt;August 1988&lt;br&gt;
        Street
      &lt;ul&gt;
        &lt;li&gt; Motorcycle Safety Foundation Basic RiderCourse (BRC)&lt;/li&gt;
        &lt;li&gt;Motorcycle Safety Foundation Experienced RiderCourse (ERC)&lt;/li&gt;
      &lt;/ul&gt;
      ATV&lt;br&gt;
      &lt;ul&gt;
        &lt;li&gt; ATV Safety Institute (ASI) ATV RiderCourse&lt;/li&gt;
      &lt;/ul&gt;
      Off-Road&lt;br&gt;
      &lt;ul&gt;
        &lt;li&gt;Motorcycle Safety Foundation DirtBike School (DBS)&lt;/li&gt;
      &lt;/ul&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr valign="top"&gt; 
    &lt;td&gt;&lt;strong&gt;Classes: &lt;br&gt;
      Instructors trained:&lt;br&gt;
      Total students trained:&lt;br&gt;
      Bikes available: &lt;br&gt;
      Trails: &lt;br&gt;
      Site acreage: &lt;br&gt;
      Building space: &lt;/strong&gt;&lt;/td&gt;
    &lt;td&gt;Approx. 500 per year&lt;br&gt;
        Approx. 130 per year&lt;br&gt;
        Approx. 3800 per year&lt;br&gt;
        54&lt;br&gt;
        1/3 mile&lt;br&gt;
        3&lt;br&gt;
        8640 square feet&lt;br&gt;&lt;/td&gt;
  &lt;/tr&gt;
&lt;/table&gt;
&lt;br&gt;
  &lt;br&gt;
 &lt;p&gt;&lt;u&gt;&lt;strong&gt;Alpharetta Rider Education and Environmental Learning Center&lt;/strong&gt;&lt;/u&gt;&lt;br&gt;
  1450 Morrison Parkway, Alpharetta, Georgia 30201-2199&lt;/p&gt;
&lt;table border="0"&gt;
  &lt;tr valign="top"&gt; 
    &lt;td&gt;&lt;strong&gt;Opened: &lt;br&gt;
      Classes offered: &lt;br&gt;
      &lt;/strong&gt;&lt;/td&gt;
    &lt;td&gt;July 1990&lt;br&gt;
        Street:&lt;br&gt;
      &lt;ul&gt;
        &lt;li&gt;Motorcycle Safety Foundation Basic RiderCourse (BRC)&lt;/li&gt;
        &lt;li&gt;Motorcycle Safety Foundation Experienced RiderCourse (ERC)&lt;/li&gt;
      &lt;/ul&gt;
      ATV:&lt;br&gt;
      &lt;ul&gt;
        &lt;li&gt;ATV Safety Institute (ASI) ATV RiderCourse&lt;/li&gt;
      &lt;/ul&gt;
      Off-Road:&lt;br&gt;
      &lt;ul&gt;
        &lt;li&gt;Motorcycle Safety Foundation DirtBike School (DBS)&lt;/li&gt;
      &lt;/ul&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr valign="top"&gt; 
    &lt;td&gt;&lt;strong&gt;Classes: &lt;br&gt;
      Instructors trained:&lt;br&gt;
      Total students trained:&lt;br&gt;
      Bikes available: &lt;br&gt;
      Trails: &lt;br&gt;
      Site acreage: &lt;br&gt;
      Building space: &lt;/strong&gt;&lt;/td&gt;
    &lt;td&gt;Approx. 300+ per year&lt;br&gt;
        Approx. 250 per year&lt;br&gt;
        Approx. 2800 per year&lt;br&gt;
        56&lt;br&gt;
        2.3 miles&lt;br&gt;
        8.5&lt;br&gt;
        10,000 square feet (includes Motorcycle Division regional office)&lt;br&gt;&lt;/td&gt;
  &lt;/tr&gt;
&lt;/table&gt;
&lt;p&gt;&lt;strong&gt;&lt;u&gt;Troy Rider Education Center&lt;/u&gt;&lt;/strong&gt;&lt;br&gt;
  101 S. Stanfield Road, Troy, Ohio 45373-8010&lt;/p&gt;
  &lt;table border="0"&gt;
  &lt;tr valign="top"&gt; 
    &lt;td&gt;&lt;strong&gt;Opened: &lt;br&gt;
      Classes offered: &lt;br&gt;
      &lt;/strong&gt;&lt;/td&gt;
    &lt;td&gt;July 1990&lt;br&gt;
        Street&lt;br&gt;
      &lt;ul&gt;
        &lt;li&gt;Motorcycle Safety Foundation Basic RiderCourse (BRC)&lt;/li&gt;
        &lt;li&gt;Motorcycle Safety Foundation Experienced RiderCourse (ERC)&lt;/li&gt;
      &lt;/ul&gt;
      ATV&lt;br&gt;
      &lt;ul&gt;
        &lt;li&gt;ATV Safety Institute (ASI) ATV RiderCourse&lt;/li&gt;
      &lt;/ul&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr valign="top"&gt; 
    &lt;td&gt;&lt;strong&gt;Classes:&lt;br&gt;
      Instructors trained:&lt;br&gt;
      Total students trained:&lt;br&gt;
      Bike available:&lt;br&gt;
      Site acreage:&lt;br&gt;
      Building space:&lt;/strong&gt;&lt;/td&gt;
    &lt;td&gt;Approx. 180 per year&lt;br&gt;
        Approx. 140 per year&lt;br&gt;
        Approx. 1800 per year&lt;br&gt;
        38&lt;br&gt;
        3&lt;br&gt;
        3100 square feet&lt;br&gt;&lt;/td&gt;
  &lt;/tr&gt;
&lt;/table&gt;</media:description>
      <media:content type="application/msword" medium="document" url="http://hondanews.com/releases/e9977b45-c882-94cc-fc82-51004c34bef6:en-US/download/8cc4566e-b7d5-0e03-0311-64004c34bef7" fileSize="" lang="en-US"/>
    </item>
    <item>
      <title>Rider Education: Honda's Commitment to Rider Safety and Training</title>
      <description>&lt;p&gt;Honda's commitment to rider safety and training is an integral part of 
  the company's recognition of its social responsibility and its commitment 
  to its customers, the industry and the communities where it does business. &lt;/p&gt;
&lt;p&gt;Honda's approach to rider safety and training can be summed up in a single 
  sentence: Top-quality products combined with responsible, skilled riding result 
  in the most enjoyable motorcycling experience possible. Honda has consistently 
  led the industry in developing and distributing training videos, brochures and 
  classroom materials, and in promoting and supporting rider education programs, 
  courses, open houses and demonstration rides.&lt;/p&gt;
&lt;p&gt; Honda's efforts in the U.S. began decades ago and grew rapidly. In the 
  1970s the company first formed the Motorcycle Safety Department, which was to 
  later become the Rider Education and Recreation Department. Today, the Rider 
  Education Department is involved in a broad range of activities. This group 
  is composed of rider education specialists who combine their years of motorcycling 
  experience with specialized rider training skills. They actively support rider 
  and instructor courses around the country, as well as work to improve existing 
  programs and establish new training programs throughout the U.S. They also assist 
  dealers, clubs and schools in training new riders, and they provide training 
  information, materials and motorcycles through Honda's nationwide dealer 
  network.&lt;/p&gt;
&lt;p&gt; What's more, Honda actively promotes innovative programs for motorcycle 
  rider safety and training. Specifically, Honda created the first rider instruction 
  and training center for public use, the Colton Rider Education Center (REC), 
  in August 1988. During the following two years, Honda opened three additional 
  RECs in Irving, Texas; Alpharetta, Georgia; and Troy, Ohio. The Colton REC and 
  its sister RECs were the first of their kind to be built by any manufacturer-multi-use 
  facilities that provided training classrooms and ranges to teach street, ATV 
  and off-road riding skills to riders on all brands.&lt;/p&gt;
&lt;p&gt;The motorcycle training curriculum used at the RECs was developed by the Motorcycle 
  Safety Foundation (MSF) and is administered by the individual state agencies 
  responsible for public motorcycle training in their states. Similarly, the ATV 
  training curriculum was developed by the MSF's sister organization, the 
  ATV Safety Institute (ASI). ASI training is administered nationally by ASI. 
  Honda played a significant role in the creation of both the MSF and ASI.&lt;/p&gt;
&lt;p&gt;While each REC offers the same basic rider curriculums, each center is also 
  regional in nature, serving to promote the awareness of training both in their 
  home states and throughout the states surrounding the RECs. The REC administrators 
  fulfill this goal through extensive contact with local, state and federal regulatory 
  agencies and elected officials. &lt;/p&gt;
&lt;p&gt;In a concerted effort to become supportive community partners, the RECs support 
  youth programs for the Police Activities Leagues (PAL), and the National Youth 
  Program Using Minibikes (NYPUM), programs that seek to positively influence 
  the lives of at-risk youth through the experience of off-road motorcycle training. 
  A variety of government agencies, as well as riding clubs and school organizations, 
  use the centers' classrooms for meeting space. Police and military agencies 
  also use the centers on a regular basis to conduct their own specialized rider 
  training programs.&lt;/p&gt;
&lt;p&gt;Honda's goal is to deliver quality to its customers-quality that 
  exceeds their expectations. This translates to a commitment to build high-quality 
  products and to provide state-of-the-art rider education to as broad a spectrum 
  of people as possible. By helping riders of all brands learn how to get the 
  most from their motorcycle or ATV safely and responsibly, Honda delivers on 
  the promise to provide a quality riding experience. Because the more skilled 
  and the more aware the rider becomes, the more fun the ride will be.&lt;/p&gt;</description>
      <category>Rider Education</category>
      <pubDate>Sun, 04 Feb 2007 23:00:00 -0800</pubDate>
      <guid>http://hondanews.com/releases/d8346b10-4a97-9e27-4efe-04004c34bef7</guid>
      <link>http://hondanews.com/releases/d8346b10-4a97-9e27-4efe-04004c34bef7</link>
      <media:title>Honda's Commitment to Rider Safety and Training</media:title>
      <media:description type="html">&lt;p&gt;Honda's commitment to rider safety and training is an integral part of 
  the company's recognition of its social responsibility and its commitment 
  to its customers, the industry and the communities where it does business. &lt;/p&gt;
&lt;p&gt;Honda's approach to rider safety and training can be summed up in a single 
  sentence: Top-quality products combined with responsible, skilled riding result 
  in the most enjoyable motorcycling experience possible. Honda has consistently 
  led the industry in developing and distributing training videos, brochures and 
  classroom materials, and in promoting and supporting rider education programs, 
  courses, open houses and demonstration rides.&lt;/p&gt;
&lt;p&gt; Honda's efforts in the U.S. began decades ago and grew rapidly. In the 
  1970s the company first formed the Motorcycle Safety Department, which was to 
  later become the Rider Education and Recreation Department. Today, the Rider 
  Education Department is involved in a broad range of activities. This group 
  is composed of rider education specialists who combine their years of motorcycling 
  experience with specialized rider training skills. They actively support rider 
  and instructor courses around the country, as well as work to improve existing 
  programs and establish new training programs throughout the U.S. They also assist 
  dealers, clubs and schools in training new riders, and they provide training 
  information, materials and motorcycles through Honda's nationwide dealer 
  network.&lt;/p&gt;
&lt;p&gt; What's more, Honda actively promotes innovative programs for motorcycle 
  rider safety and training. Specifically, Honda created the first rider instruction 
  and training center for public use, the Colton Rider Education Center (REC), 
  in August 1988. During the following two years, Honda opened three additional 
  RECs in Irving, Texas; Alpharetta, Georgia; and Troy, Ohio. The Colton REC and 
  its sister RECs were the first of their kind to be built by any manufacturer-multi-use 
  facilities that provided training classrooms and ranges to teach street, ATV 
  and off-road riding skills to riders on all brands.&lt;/p&gt;
&lt;p&gt;The motorcycle training curriculum used at the RECs was developed by the Motorcycle 
  Safety Foundation (MSF) and is administered by the individual state agencies 
  responsible for public motorcycle training in their states. Similarly, the ATV 
  training curriculum was developed by the MSF's sister organization, the 
  ATV Safety Institute (ASI). ASI training is administered nationally by ASI. 
  Honda played a significant role in the creation of both the MSF and ASI.&lt;/p&gt;
&lt;p&gt;While each REC offers the same basic rider curriculums, each center is also 
  regional in nature, serving to promote the awareness of training both in their 
  home states and throughout the states surrounding the RECs. The REC administrators 
  fulfill this goal through extensive contact with local, state and federal regulatory 
  agencies and elected officials. &lt;/p&gt;
&lt;p&gt;In a concerted effort to become supportive community partners, the RECs support 
  youth programs for the Police Activities Leagues (PAL), and the National Youth 
  Program Using Minibikes (NYPUM), programs that seek to positively influence 
  the lives of at-risk youth through the experience of off-road motorcycle training. 
  A variety of government agencies, as well as riding clubs and school organizations, 
  use the centers' classrooms for meeting space. Police and military agencies 
  also use the centers on a regular basis to conduct their own specialized rider 
  training programs.&lt;/p&gt;
&lt;p&gt;Honda's goal is to deliver quality to its customers-quality that 
  exceeds their expectations. This translates to a commitment to build high-quality 
  products and to provide state-of-the-art rider education to as broad a spectrum 
  of people as possible. By helping riders of all brands learn how to get the 
  most from their motorcycle or ATV safely and responsibly, Honda delivers on 
  the promise to provide a quality riding experience. Because the more skilled 
  and the more aware the rider becomes, the more fun the ride will be.&lt;/p&gt;</media:description>
      <media:content type="application/msword" medium="document" url="http://hondanews.com/releases/d8346b10-4a97-9e27-4efe-04004c34bef7:en-US/download/76d3edbd-a9a2-466a-6301-4f004c34bef7" fileSize="" lang="en-US"/>
    </item>
    <item>
      <title>Rider Education: Alpharetta Rider Education Center</title>
      <description>      &lt;img src="http://cdn.hondanews.com/photos/fab7/1c24/fab71c24-92a4-3283-b330-ec004c3503d2-100x100-thumb.jpg" /&gt; &lt;br/&gt;
      Alpharetta Rider Education Center
</description>
      <category>Rider Education</category>
      <pubDate>Wed, 31 Jan 2007 23:05:00 -0800</pubDate>
      <guid>http://hondanews.com/photos/alpharetta-rider-education-center</guid>
      <link>http://hondanews.com/photos/alpharetta-rider-education-center</link>
      <media:group>
        <media:title>Alpharetta Rider Education Center</media:title>
        <media:description>      &lt;img src="http://cdn.hondanews.com/photos/fab7/1c24/fab71c24-92a4-3283-b330-ec004c3503d2-100x100-thumb.jpg" /&gt; &lt;br/&gt;
      Alpharetta Rider Education Center
</media:description>
        <media:thumbnail width="100" url="http://cdn.hondanews.com/photos/fab7/1c24/fab71c24-92a4-3283-b330-ec004c3503d2-100x100-thumb.jpg" height="100"/>
        <media:content type="image/jpeg" width="2000" medium="image" url="http://hondanews.com/photos/fab71c24-92a4-3283-b330-ec004c3503d2/download.jpg" fileSize="3159874" lang="en-US" height="1312"/>
        <media:content type="image/jpeg" width="1200" medium="image" url="http://hondanews.com/photos/fab7/1c24/fab71c24-92a4-3283-b330-ec004c3503d2-en-US-1200x1200.jpg" fileSize="2080263" lang="en-US" expression="sample" height="1200"/>
      </media:group>
    </item>
    <item>
      <title>Rider Education: Street bike class at Colton Rider Education Center</title>
      <description>      &lt;img src="http://cdn.hondanews.com/photos/814f/cc49/814fcc49-1a9e-6cf6-bce8-1b004c3503d0-100x100-thumb.jpg" /&gt; &lt;br/&gt;
      Street bike class at Colton Rider Education Center
</description>
      <category>Rider Education</category>
      <pubDate>Wed, 31 Jan 2007 23:04:00 -0800</pubDate>
      <guid>http://hondanews.com/photos/street-bike-class-at-colton-rider-education-center</guid>
      <link>http://hondanews.com/photos/street-bike-class-at-colton-rider-education-center</link>
      <media:group>
        <media:title>Street bike class at Colton Rider Education Center</media:title>
        <media:description>      &lt;img src="http://cdn.hondanews.com/photos/814f/cc49/814fcc49-1a9e-6cf6-bce8-1b004c3503d0-100x100-thumb.jpg" /&gt; &lt;br/&gt;
      Street bike class at Colton Rider Education Center
</media:description>
        <media:thumbnail width="100" url="http://cdn.hondanews.com/photos/814f/cc49/814fcc49-1a9e-6cf6-bce8-1b004c3503d0-100x100-thumb.jpg" height="100"/>
        <media:content type="image/jpeg" width="2085" medium="image" url="http://hondanews.com/photos/814fcc49-1a9e-6cf6-bce8-1b004c3503d0/download.jpg" fileSize="2078208" lang="en-US" height="1392"/>
        <media:content type="image/jpeg" width="1200" medium="image" url="http://hondanews.com/photos/814f/cc49/814fcc49-1a9e-6cf6-bce8-1b004c3503d0-en-US-1200x1200.jpg" fileSize="1538453" lang="en-US" expression="sample" height="1200"/>
      </media:group>
    </item>
    <item>
      <title>Rider Education: Colton Rider Education Center</title>
      <description>      &lt;img src="http://cdn.hondanews.com/photos/8dd1/07c9/8dd107c9-084d-a728-3d30-dd004c3503cf-100x100-thumb.jpg" /&gt; &lt;br/&gt;
      Colton Rider Education Center
</description>
      <category>Rider Education</category>
      <pubDate>Wed, 31 Jan 2007 23:02:00 -0800</pubDate>
      <guid>http://hondanews.com/photos/colton-rider-education-center</guid>
      <link>http://hondanews.com/photos/colton-rider-education-center</link>
      <media:group>
        <media:title>Colton Rider Education Center</media:title>
        <media:description>      &lt;img src="http://cdn.hondanews.com/photos/8dd1/07c9/8dd107c9-084d-a728-3d30-dd004c3503cf-100x100-thumb.jpg" /&gt; &lt;br/&gt;
      Colton Rider Education Center
</media:description>
        <media:thumbnail width="100" url="http://cdn.hondanews.com/photos/8dd1/07c9/8dd107c9-084d-a728-3d30-dd004c3503cf-100x100-thumb.jpg" height="100"/>
        <media:content type="image/jpeg" width="2107" medium="image" url="http://hondanews.com/photos/8dd107c9-084d-a728-3d30-dd004c3503cf/download.jpg" fileSize="1896810" lang="en-US" height="1413"/>
        <media:content type="image/jpeg" width="1200" medium="image" url="http://hondanews.com/photos/8dd1/07c9/8dd107c9-084d-a728-3d30-dd004c3503cf-en-US-1200x1200.jpg" fileSize="1436519" lang="en-US" expression="sample" height="1200"/>
      </media:group>
    </item>
    <item>
      <title>Rider Education: Environmental Learning Center</title>
      <description>      &lt;img src="http://cdn.hondanews.com/photos/04ff/dc0a/04ffdc0a-b8bf-aa00-fc9e-c5004c3503d1-100x100-thumb.jpg" /&gt; &lt;br/&gt;
      Environmental Learning Center
</description>
      <category>Rider Education</category>
      <pubDate>Wed, 31 Jan 2007 23:01:00 -0800</pubDate>
      <guid>http://hondanews.com/photos/environmental-learning-center</guid>
      <link>http://hondanews.com/photos/environmental-learning-center</link>
      <media:group>
        <media:title>Environmental Learning Center</media:title>
        <media:description>      &lt;img src="http://cdn.hondanews.com/photos/04ff/dc0a/04ffdc0a-b8bf-aa00-fc9e-c5004c3503d1-100x100-thumb.jpg" /&gt; &lt;br/&gt;
      Environmental Learning Center
</media:description>
        <media:thumbnail width="100" url="http://cdn.hondanews.com/photos/04ff/dc0a/04ffdc0a-b8bf-aa00-fc9e-c5004c3503d1-100x100-thumb.jpg" height="100"/>
        <media:content type="image/jpeg" width="2304" medium="image" url="http://hondanews.com/photos/04ffdc0a-b8bf-aa00-fc9e-c5004c3503d1/download.jpg" fileSize="2991060" lang="en-US" height="1536"/>
        <media:content type="image/jpeg" width="1200" medium="image" url="http://hondanews.com/photos/04ff/dc0a/04ffdc0a-b8bf-aa00-fc9e-c5004c3503d1-en-US-1200x1200.jpg" fileSize="1614235" lang="en-US" expression="sample" height="1200"/>
      </media:group>
    </item>
    <item>
      <title>Rider Education: Honda Opens Second Environmental Learning Center in Alpharetta, GA</title>
      <description>&lt;p&gt; If you ever thought that Honda's long tradition of commitment to rider 
  training and environmental education couldn't get any stronger, think 
  again. In late October, the company's Rider Education Center (REC) located 
  just north of Atlanta in Alpharetta, Georgia held a grand opening for its newly 
  completed Environmental Learning Center (ELC). This is the second such project 
  for Honda; in October, 2004, Honda's Colton, California REC opened the first-ever 
  ELC. The two centers share identical goals: to provide a state-of-the-art off-highway-vehicle 
  training facility, environmental education for the community and a model for 
  OHV recreation facilities in urban park settings. &lt;/p&gt;
&lt;p&gt;Honda's Alpharetta ELC consists of 5.5 forested acres that flank the 
  side and rear of the existing 3-acre, 14-year-old street, dirt and ATV training 
  facility. The ELC addition is designed to simultaneously teach real-world off-road 
  riding techniques and environmentally responsible rider ethics to beginners 
  and experienced riders alike.&lt;/p&gt;
&lt;p&gt; "We hope that by teaching people how to ride in a natural setting, we 
  will instill in them a sense of how to leave a riding area just as they found 
  it," says Rider Education Center Administrator Don Wilson. &lt;/p&gt;
&lt;p&gt;In geographic terms, the Alpharetta REC is located in the Piedmont area between 
  the Blue Ridge Mountains and the Upper Coastal Plain. Dotted with small mountains, 
  most of the region is characterized by rolling hills, rivers, ravines, and red 
  Georgia clay. With an average annual rainfall of over 54 inches, many varieties 
  of lush vegetation abound in the region.&lt;/p&gt;
&lt;p&gt; When the Alpharetta Rider Education Center first opened in 1990, Honda offered 
  rider training for street and off-road motorcyclists and ATV riders. It wasn't 
  long before the wooded areas adjacent to the off-road training range were developed 
  to teach off-road riders intermediate riding skills. To further develop this 
  area into an environmental classroom, Honda enlisted the aid of several environmental 
  experts for the ELC project. &lt;/p&gt;
&lt;p&gt;"We worked closely with the city of Alpharetta's environmentalists 
  to ensure that the project itself had no environmental impact," Wilson 
  says. "It was a tremendous learning experience." He points to a 
  nearby American Beech tree. "It's rare to see a beech so large, 
  but that one is sitting on the bank of a small stream, so it always has plenty 
  of water. We were careful to build our trail systems in a way that will not 
  deter its growth or affect the water quality of the stream."&lt;/p&gt;
&lt;p&gt; To create an ideal training environment for off-road and ATV riders, Honda 
  followed proven U.S. Forest Service trail building practices to construct a 
  number of training stations that mimic real-world riding scenarios. The trail 
  head features a covered wooden pavilion that serves as an outdoor classroom. 
  Once on the 1.2-mile trail, riding coaches instruct the riders how to navigate 
  common challenges, including wet and dry rock beds, step-ups, a sand pit, rolling 
  whoops, a bridge, inclines and descents. A bypass at each station enables less 
  experienced riders to opt out of the exercise. &lt;/p&gt;
&lt;p&gt;Wilson is quick to point out that the new center is not exclusively for motorcyclists 
  and ATV riders. In fact, quite the opposite, as a number of non-riding projects 
  have already been completed on the property. Four bluebird houses have been 
  erected, and posters have been placed in an outdoor kiosk to enable visitors 
  to identify native vegetation and birds. Wilson has even found a local beekeeper 
  who is interested in developing an apiary education program, and plans are underway 
  for the construction of a soil window-a see-through panel crosscut into 
  the soil and covered by doors that can be opened briefly to view subterranean 
  life. &lt;/p&gt;
&lt;p&gt;Youth groups planning to visit the ELC include Boy Scouts, Girl Scouts, elementary 
  school classes, and local PALs (police activity leagues for at-risk youth). 
  "We are committed to educating everyone about the responsible use of outdoor 
  areas, and look forward to hosting a variety of groups from this community and 
  beyond," Wilson says.&lt;/p&gt;
&lt;p&gt; What's next for the industry's education and environmental leader? 
  Honda has already begun to construct an ELC addition at its Rider Education 
  Center in Irving, (Dallas) Texas, and has plans for its fourth ELC addition 
  at its REC in Troy, Ohio. &lt;/p&gt;</description>
      <category>Rider Education</category>
      <pubDate>Fri, 01 Oct 2004 09:42:00 -0700</pubDate>
      <guid>http://hondanews.com/releases/eeb6b5a5-6169-7b35-d639-93004c34bef6</guid>
      <link>http://hondanews.com/releases/eeb6b5a5-6169-7b35-d639-93004c34bef6</link>
      <media:title>Honda Opens Second Environmental Learning Center in Alpharetta, GA</media:title>
      <media:description type="html">&lt;p&gt; If you ever thought that Honda's long tradition of commitment to rider 
  training and environmental education couldn't get any stronger, think 
  again. In late October, the company's Rider Education Center (REC) located 
  just north of Atlanta in Alpharetta, Georgia held a grand opening for its newly 
  completed Environmental Learning Center (ELC). This is the second such project 
  for Honda; in October, 2004, Honda's Colton, California REC opened the first-ever 
  ELC. The two centers share identical goals: to provide a state-of-the-art off-highway-vehicle 
  training facility, environmental education for the community and a model for 
  OHV recreation facilities in urban park settings. &lt;/p&gt;
&lt;p&gt;Honda's Alpharetta ELC consists of 5.5 forested acres that flank the 
  side and rear of the existing 3-acre, 14-year-old street, dirt and ATV training 
  facility. The ELC addition is designed to simultaneously teach real-world off-road 
  riding techniques and environmentally responsible rider ethics to beginners 
  and experienced riders alike.&lt;/p&gt;
&lt;p&gt; "We hope that by teaching people how to ride in a natural setting, we 
  will instill in them a sense of how to leave a riding area just as they found 
  it," says Rider Education Center Administrator Don Wilson. &lt;/p&gt;
&lt;p&gt;In geographic terms, the Alpharetta REC is located in the Piedmont area between 
  the Blue Ridge Mountains and the Upper Coastal Plain. Dotted with small mountains, 
  most of the region is characterized by rolling hills, rivers, ravines, and red 
  Georgia clay. With an average annual rainfall of over 54 inches, many varieties 
  of lush vegetation abound in the region.&lt;/p&gt;
&lt;p&gt; When the Alpharetta Rider Education Center first opened in 1990, Honda offered 
  rider training for street and off-road motorcyclists and ATV riders. It wasn't 
  long before the wooded areas adjacent to the off-road training range were developed 
  to teach off-road riders intermediate riding skills. To further develop this 
  area into an environmental classroom, Honda enlisted the aid of several environmental 
  experts for the ELC project. &lt;/p&gt;
&lt;p&gt;"We worked closely with the city of Alpharetta's environmentalists 
  to ensure that the project itself had no environmental impact," Wilson 
  says. "It was a tremendous learning experience." He points to a 
  nearby American Beech tree. "It's rare to see a beech so large, 
  but that one is sitting on the bank of a small stream, so it always has plenty 
  of water. We were careful to build our trail systems in a way that will not 
  deter its growth or affect the water quality of the stream."&lt;/p&gt;
&lt;p&gt; To create an ideal training environment for off-road and ATV riders, Honda 
  followed proven U.S. Forest Service trail building practices to construct a 
  number of training stations that mimic real-world riding scenarios. The trail 
  head features a covered wooden pavilion that serves as an outdoor classroom. 
  Once on the 1.2-mile trail, riding coaches instruct the riders how to navigate 
  common challenges, including wet and dry rock beds, step-ups, a sand pit, rolling 
  whoops, a bridge, inclines and descents. A bypass at each station enables less 
  experienced riders to opt out of the exercise. &lt;/p&gt;
&lt;p&gt;Wilson is quick to point out that the new center is not exclusively for motorcyclists 
  and ATV riders. In fact, quite the opposite, as a number of non-riding projects 
  have already been completed on the property. Four bluebird houses have been 
  erected, and posters have been placed in an outdoor kiosk to enable visitors 
  to identify native vegetation and birds. Wilson has even found a local beekeeper 
  who is interested in developing an apiary education program, and plans are underway 
  for the construction of a soil window-a see-through panel crosscut into 
  the soil and covered by doors that can be opened briefly to view subterranean 
  life. &lt;/p&gt;
&lt;p&gt;Youth groups planning to visit the ELC include Boy Scouts, Girl Scouts, elementary 
  school classes, and local PALs (police activity leagues for at-risk youth). 
  "We are committed to educating everyone about the responsible use of outdoor 
  areas, and look forward to hosting a variety of groups from this community and 
  beyond," Wilson says.&lt;/p&gt;
&lt;p&gt; What's next for the industry's education and environmental leader? 
  Honda has already begun to construct an ELC addition at its Rider Education 
  Center in Irving, (Dallas) Texas, and has plans for its fourth ELC addition 
  at its REC in Troy, Ohio. &lt;/p&gt;</media:description>
      <media:content type="application/msword" medium="document" url="http://hondanews.com/releases/eeb6b5a5-6169-7b35-d639-93004c34bef6:en-US/download/ac4d615e-9e8f-fafa-401c-87004c34bef6" fileSize="" lang="en-US"/>
    </item>
    <item>
      <title>Rider Education: Colton, California OHV &amp; Environmental Learning Center</title>
      <description>&lt;p&gt; A unique facility that demonstrates how off-road rider training and environmental 
  stewardship can coexist.&lt;/p&gt;
&lt;p&gt; Mission:&lt;br&gt;
  The Honda OHV &amp; Environmental Learning Center teaches riders of all brands 
  the proper operation of off-highway motorcycles and ATVs in a realistic setting 
  designed to instill in them a responsible land-use ethic.&lt;/p&gt;
&lt;p&gt; Goals:&lt;/p&gt;
&lt;ol&gt;
  &lt;li&gt; To provide a state-of-the-art off-highway-vehicle training facility.&lt;/li&gt;
  &lt;li&gt; Provide environmental education to the community.&lt;/li&gt;
  &lt;li&gt; Provide a model for OHV recreation facilities in urban park settings.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt; An unusual venture is under way at American Honda's Rider Education 
  Center in Colton, California, that provides the public with off-road motorcycle 
  and ATV rider training in a setting that teaches respect for the back country 
  riding environment. &lt;/p&gt;
&lt;p&gt;The venture is Honda's Off-Highway Vehicle &amp; Environmental Learning 
  Center, a 2-acre addition to the 14-year-old training facility that incorporates 
  1/3 mile of trail and five distinct ecosystems. Students who come here learn 
  real-world off-road riding techniques and environmentally responsible rider 
  ethics at the same time.&lt;/p&gt;
&lt;p&gt; "The Environmental Learning Center will be used to teach environmental 
  awareness and the proper operation of off-highway motorcycles and ATVs," 
  says Colton Rider Education Center Administrator Lowell Christensen. "It 
  will help instill in students a responsible land-use ethic."&lt;/p&gt;
&lt;p&gt; "When the MSF came up with an off-highway curriculum, it seemed like 
  a good opportunity to expand what we were doing at Colton." Conventional 
  MSF dirt bike training is done on a level, 150' x 200' range, with 
  cones that delineate certain exercises.&lt;/p&gt;
&lt;p&gt;"It was very apparent that training a new rider on a flat riding range, 
  while appropriate, left some of them wanting more. The transition to a real-world 
  situation, with rocks and turns and uphills and downhills, was intimidating 
  for some people." &lt;/p&gt;
&lt;p&gt;The initial solution was to model a real-world environment where students could 
  take their basic riding skills and use them to learn to ride effectively in 
  natural terrain. From that preliminary concept, Honda expanded the vision to 
  include instruction on environmentally responsible trail riding. &lt;/p&gt;
&lt;p&gt;Cam Lockwood, one of the premier trail builders in the U.S. Forest Service, 
  conceived a set of challenging trail exercises situated in five distinct ecosystems 
  found in the nearby San Bernardino National Forest and Mojave desert. The five 
  native plant communities are grassland, chaparral, desert, woodland, and riparian 
  (land that includes streams, rivers or ponds). Significant planning was also 
  provided by the Off-Highway Motor Vehicle Recreation Division of California 
  State Parks. The resulting OHV &amp; Environmental Learning Center is a place 
  where off-highway students learn proper riding techniques and responsible land-use 
  ethics.&lt;/p&gt;
&lt;p&gt; Honda trucked in 7000 yards of dirt-more than 300 double truckloads-to 
  create the setting. Some 2541 plants representing 43 different species of plants 
  and trees were utilized to create the five ecosystems. These plants are irrigated 
  by 16,000 feet of PVC pipe and 49 different watering systems. The capital investment 
  in the OHV &amp; Environmental Learning Center range by Honda is nearly half 
  a million dollars.&lt;/p&gt;
&lt;p&gt; To broaden the use of the OHV &amp; Environmental Learning Center, Honda associates 
  at the Colton facility invite schools and other entities to study the ecosystems 
  at the center. The site is available for student field trips, research and more. 
&lt;/p&gt;
&lt;p&gt; The staff, at Colton ELC, wishes to bring young people here.  For some, riding a motorcycle or ATV might be the farthest thing from their minds, 
  and that's OK. Here we can help them to identify plants and soils, and 
  talk about ecosystems in an environmental class-there are so many ways 
  this center will fit into things they are doing in school."&lt;/p&gt;
&lt;p&gt; Christensen has investigated additional uses. "Other possibilities are 
  the Regional Occupation Schools (ROP), where they teach irrigation, irrigation 
  planning and landscape planning. We've offered the center to them to come 
  and study as well," he says.&lt;/p&gt;
&lt;p&gt; The San Bernardino National Forest Association (SBNFA), a longtime partner 
  with American Honda, sees more benefits. &lt;/p&gt;
&lt;p&gt;"We're looking forward to expanding the partnership we already 
  have with Honda," says SBNFA Executive Director Kris Assel. "We've 
  created a 3400-acre Children's Forest so that children can study ecosystems 
  in a real-life setting. We plan to utilize the OHV &amp; Environmental Learning 
  Center as an urban outpost for our environmental education and youth volunteer 
  programs. Conducting programs here will help us involve more urban youth in 
  conservation efforts and help us communicate that good stewardship is important 
  in cities as well as in the National Forest."&lt;/p&gt;
&lt;p&gt; In addition, adds Assel, "Honda's center will be a tremendous 
  tool in helping us educate our OHV volunteers. At one site, we can expose them 
  to five different ecosystems and educate them on environmental issues related 
  to each. It would take days for us to visit such diverse environments out in 
  the field."&lt;/p&gt;
&lt;p&gt; For now, the Honda OHV &amp; Environmental Learning Center is a remarkable 
  example of how to merge two apparently diverse interests-off-road training 
  and environmental awareness. And while that's exciting, what's really 
  thrilling is the center's potential in the future.&lt;/p&gt;
&lt;p&gt; "This place is in its infancy, the very beginning," Christensen 
  says. "The Honda center is nothing like it will be five years from now. 
  This is fresh, brand-new. So what we're doing now is a work in progress. 
  It's a learning process to get all of this going in one direction, because 
  what we're doing has never been done before. Working with community leaders 
  and environmental educators, we'll change whatever is necessary to keep 
  the concept fresh and viable."&lt;/p&gt;
&lt;p&gt; The Honda OHV &amp; Environmental Learning Center is another great example 
  of how Honda has made extraordinary efforts to serve the community. The rider 
  training and environmental education this center provides will help ensure an 
  environmentally sound future for off-highway vehicle recreation. &lt;/p&gt;</description>
      <category>Rider Education</category>
      <pubDate>Fri, 01 Oct 2004 00:00:00 -0700</pubDate>
      <guid>http://hondanews.com/releases/aab72b51-25b5-c22f-e3ed-d5004c34bef8</guid>
      <link>http://hondanews.com/releases/aab72b51-25b5-c22f-e3ed-d5004c34bef8</link>
      <media:title>Colton, California OHV &amp; Environmental Learning Center</media:title>
      <media:description type="html">&lt;p&gt; A unique facility that demonstrates how off-road rider training and environmental 
  stewardship can coexist.&lt;/p&gt;
&lt;p&gt; Mission:&lt;br&gt;
  The Honda OHV &amp; Environmental Learning Center teaches riders of all brands 
  the proper operation of off-highway motorcycles and ATVs in a realistic setting 
  designed to instill in them a responsible land-use ethic.&lt;/p&gt;
&lt;p&gt; Goals:&lt;/p&gt;
&lt;ol&gt;
  &lt;li&gt; To provide a state-of-the-art off-highway-vehicle training facility.&lt;/li&gt;
  &lt;li&gt; Provide environmental education to the community.&lt;/li&gt;
  &lt;li&gt; Provide a model for OHV recreation facilities in urban park settings.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt; An unusual venture is under way at American Honda's Rider Education 
  Center in Colton, California, that provides the public with off-road motorcycle 
  and ATV rider training in a setting that teaches respect for the back country 
  riding environment. &lt;/p&gt;
&lt;p&gt;The venture is Honda's Off-Highway Vehicle &amp; Environmental Learning 
  Center, a 2-acre addition to the 14-year-old training facility that incorporates 
  1/3 mile of trail and five distinct ecosystems. Students who come here learn 
  real-world off-road riding techniques and environmentally responsible rider 
  ethics at the same time.&lt;/p&gt;
&lt;p&gt; "The Environmental Learning Center will be used to teach environmental 
  awareness and the proper operation of off-highway motorcycles and ATVs," 
  says Colton Rider Education Center Administrator Lowell Christensen. "It 
  will help instill in students a responsible land-use ethic."&lt;/p&gt;
&lt;p&gt; "When the MSF came up with an off-highway curriculum, it seemed like 
  a good opportunity to expand what we were doing at Colton." Conventional 
  MSF dirt bike training is done on a level, 150' x 200' range, with 
  cones that delineate certain exercises.&lt;/p&gt;
&lt;p&gt;"It was very apparent that training a new rider on a flat riding range, 
  while appropriate, left some of them wanting more. The transition to a real-world 
  situation, with rocks and turns and uphills and downhills, was intimidating 
  for some people." &lt;/p&gt;
&lt;p&gt;The initial solution was to model a real-world environment where students could 
  take their basic riding skills and use them to learn to ride effectively in 
  natural terrain. From that preliminary concept, Honda expanded the vision to 
  include instruction on environmentally responsible trail riding. &lt;/p&gt;
&lt;p&gt;Cam Lockwood, one of the premier trail builders in the U.S. Forest Service, 
  conceived a set of challenging trail exercises situated in five distinct ecosystems 
  found in the nearby San Bernardino National Forest and Mojave desert. The five 
  native plant communities are grassland, chaparral, desert, woodland, and riparian 
  (land that includes streams, rivers or ponds). Significant planning was also 
  provided by the Off-Highway Motor Vehicle Recreation Division of California 
  State Parks. The resulting OHV &amp; Environmental Learning Center is a place 
  where off-highway students learn proper riding techniques and responsible land-use 
  ethics.&lt;/p&gt;
&lt;p&gt; Honda trucked in 7000 yards of dirt-more than 300 double truckloads-to 
  create the setting. Some 2541 plants representing 43 different species of plants 
  and trees were utilized to create the five ecosystems. These plants are irrigated 
  by 16,000 feet of PVC pipe and 49 different watering systems. The capital investment 
  in the OHV &amp; Environmental Learning Center range by Honda is nearly half 
  a million dollars.&lt;/p&gt;
&lt;p&gt; To broaden the use of the OHV &amp; Environmental Learning Center, Honda associates 
  at the Colton facility invite schools and other entities to study the ecosystems 
  at the center. The site is available for student field trips, research and more. 
&lt;/p&gt;
&lt;p&gt; The staff, at Colton ELC, wishes to bring young people here.  For some, riding a motorcycle or ATV might be the farthest thing from their minds, 
  and that's OK. Here we can help them to identify plants and soils, and 
  talk about ecosystems in an environmental class-there are so many ways 
  this center will fit into things they are doing in school."&lt;/p&gt;
&lt;p&gt; Christensen has investigated additional uses. "Other possibilities are 
  the Regional Occupation Schools (ROP), where they teach irrigation, irrigation 
  planning and landscape planning. We've offered the center to them to come 
  and study as well," he says.&lt;/p&gt;
&lt;p&gt; The San Bernardino National Forest Association (SBNFA), a longtime partner 
  with American Honda, sees more benefits. &lt;/p&gt;
&lt;p&gt;"We're looking forward to expanding the partnership we already 
  have with Honda," says SBNFA Executive Director Kris Assel. "We've 
  created a 3400-acre Children's Forest so that children can study ecosystems 
  in a real-life setting. We plan to utilize the OHV &amp; Environmental Learning 
  Center as an urban outpost for our environmental education and youth volunteer 
  programs. Conducting programs here will help us involve more urban youth in 
  conservation efforts and help us communicate that good stewardship is important 
  in cities as well as in the National Forest."&lt;/p&gt;
&lt;p&gt; In addition, adds Assel, "Honda's center will be a tremendous 
  tool in helping us educate our OHV volunteers. At one site, we can expose them 
  to five different ecosystems and educate them on environmental issues related 
  to each. It would take days for us to visit such diverse environments out in 
  the field."&lt;/p&gt;
&lt;p&gt; For now, the Honda OHV &amp; Environmental Learning Center is a remarkable 
  example of how to merge two apparently diverse interests-off-road training 
  and environmental awareness. And while that's exciting, what's really 
  thrilling is the center's potential in the future.&lt;/p&gt;
&lt;p&gt; "This place is in its infancy, the very beginning," Christensen 
  says. "The Honda center is nothing like it will be five years from now. 
  This is fresh, brand-new. So what we're doing now is a work in progress. 
  It's a learning process to get all of this going in one direction, because 
  what we're doing has never been done before. Working with community leaders 
  and environmental educators, we'll change whatever is necessary to keep 
  the concept fresh and viable."&lt;/p&gt;
&lt;p&gt; The Honda OHV &amp; Environmental Learning Center is another great example 
  of how Honda has made extraordinary efforts to serve the community. The rider 
  training and environmental education this center provides will help ensure an 
  environmentally sound future for off-highway vehicle recreation. &lt;/p&gt;</media:description>
      <media:content type="application/msword" medium="document" url="http://hondanews.com/releases/aab72b51-25b5-c22f-e3ed-d5004c34bef8:en-US/download/69564f60-f131-1ec5-739f-7a004c34bef8" fileSize="" lang="en-US"/>
    </item>
    <item>
      <title>Rider Education: Colton ELC Thrives In Local Community</title>
      <description>&lt;p&gt; In 2001, when Honda opened the first-ever ELC in Colton, California, even 
  its most enthusiastic supporters could not have predicted its success. Situated 
  on a 2-acre addition adjacent to Colton's rider education center, the 
  ELC consists of 1/3 mile of trail and five distinct ecosystems. Given its urban 
  setting at the eastern edge of the Los Angeles metropolitan area, the ELC immediately 
  became a destination for beginning and intermediate trail riders, including 
  many families, wanting to improve their skills.&lt;/p&gt;
&lt;p&gt; The Colton ELC attracted numerous youth groups and more than 140 elementary school children last year, many of whom have never seen life outside an urban area. For some kids, their visit to the ELC was the first time they had ever seen a trail sign. The youth groups were provided with workbooks, created by Summer Keller, a graduate from the University of California at San Diego with a degree in Biological Anthropology. The workbooks serve as learning modules that educate the public about the geography, terrain and native plants and animals in their area. Color photos and description provide a ready reference so that those visiting the center can identify the native flora and fauna. The workbook is a valuable tool for promoting environmental awareness. People are much more likely to have respect for nature if they understand how plants and animals are an integral part of the environment. &lt;/p&gt;</description>
      <category>Rider Education</category>
      <pubDate>Fri, 01 Oct 2004 00:00:00 -0700</pubDate>
      <guid>http://hondanews.com/releases/4a4e45b0-2b4c-0eb6-87b3-87004c34bef8</guid>
      <link>http://hondanews.com/releases/4a4e45b0-2b4c-0eb6-87b3-87004c34bef8</link>
      <media:title>Colton ELC Thrives In Local Community</media:title>
      <media:description type="html">&lt;p&gt; In 2001, when Honda opened the first-ever ELC in Colton, California, even 
  its most enthusiastic supporters could not have predicted its success. Situated 
  on a 2-acre addition adjacent to Colton's rider education center, the 
  ELC consists of 1/3 mile of trail and five distinct ecosystems. Given its urban 
  setting at the eastern edge of the Los Angeles metropolitan area, the ELC immediately 
  became a destination for beginning and intermediate trail riders, including 
  many families, wanting to improve their skills.&lt;/p&gt;
&lt;p&gt; The Colton ELC attracted numerous youth groups and more than 140 elementary school children last year, many of whom have never seen life outside an urban area. For some kids, their visit to the ELC was the first time they had ever seen a trail sign. The youth groups were provided with workbooks, created by Summer Keller, a graduate from the University of California at San Diego with a degree in Biological Anthropology. The workbooks serve as learning modules that educate the public about the geography, terrain and native plants and animals in their area. Color photos and description provide a ready reference so that those visiting the center can identify the native flora and fauna. The workbook is a valuable tool for promoting environmental awareness. People are much more likely to have respect for nature if they understand how plants and animals are an integral part of the environment. &lt;/p&gt;</media:description>
      <media:content type="application/msword" medium="document" url="http://hondanews.com/releases/4a4e45b0-2b4c-0eb6-87b3-87004c34bef8:en-US/download/f8f2f950-d359-e34e-1665-54004c34bef9" fileSize="" lang="en-US"/>
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