Hondanews Online Newsroom

Scooters: 2012 Honda Silver Wing

Tue, 08 Nov 2011 05:55:00 -0800

2012 Honda Silver Wing

Scooters: 2012 Honda Ruckus

Tue, 08 Nov 2011 05:55:00 -0800

2012 Honda Ruckus

Scooters: 2012 Honda Ruckus

Tue, 08 Nov 2011 05:55:00 -0800

2012 Honda Ruckus

Scooters: 2012 Honda Silver Wing Features and Benefits

Tue, 08 Nov 2011 05:51:00 -0800

The Silver Wing® expands the notion of what a scooter can achieve thanks to the unique pairing of a sophisticated liquid-cooled fuel-injected four-stroke 582cc twin-cylinder engine and a fully automatic transmission. That adds up to true street riding credentials along with easy operation, a combination that can take adventuresome riders as far as the open road beckons. In short, the Silver Wing started a riding revolution, one that continues to this day.

Honda Genuine Accessories*

Outdoor Cycle Cover

*WARRANTY: Because we're so confident in the quality of each of our Honda Genuine Accessories, we're pleased to offer one of the best warranties in the industry. One-year warranty begins on the day accessories are purchased by the customer.

Scooters: 2012 Honda Silver Wing Specifications

Tue, 08 Nov 2011 05:50:00 -0800

Model:	FSC600A (with ABS)
Engine Type:	582cc liquid-cooled four-stroke parallel-twin
Bore and Stroke:	72mm x 71.5mm
Compression ratio:	10.2:1
Valve Train:	DOHC; four valves per cylinder
Induction:	PGM-FI with automatic enricher circuit, four-hole injectors
Ignition:	Computer-controlled fully transistorized with electronic advance
Transmission:	Automatic V-Matic belt drive
Suspension	Front: 41mm hydraulic fork; 4.2 inches travel Rear: Swingarm with dual hydraulic shocks with five-position spring preload adjustability; 4.5 inches travel
Brakes	Front: Single 276mm disc with CBS three-piston caliper Rear: Single 240mm disc with CBS twin-piston caliper
Tires	Front: 120/80-14 Rear: 150/70-13
Wheelbase:	63.0 inches
Seat Height:	29.7 inches
Fuel Capacity:	4.2 gallons, including 0.9-gallon reserve
Estimated Fuel Economy**:	46 mpg
Color:	Black
Curb Weight*:	551 pounds
*Includes all standard equipment, required fluids and full tank of fuel-ready to ride.
**Honda's fuel-economy estimates are based on EPA exhaust emission measurement test procedures and are intended for comparison purposes only. Your actual mileage will vary depending on how you ride; how you maintain your vehicle; weather; road conditions; tire pressure; installation of accessories; cargo, rider and passenger weight; and other factors.
Meets current CARB and EPA standards. ©2011 American Honda Motor Co., Inc. • All Rights Reserved

Scooters: 2012 Honda Ruckus Features and Benefits

Tue, 08 Nov 2011 05:49:00 -0800

What could be cooler than an economical scooter? How about one with an extra dose of attitude. The Ruckus® is Honda's bare-knuckle scooter that sets a new standard for cool.

New for 2012

New White/Red color joins Black.

Scooters: 2012 Honda Ruckus Specifications

Tue, 08 Nov 2011 05:48:00 -0800

Model:	NPS50
Engine Type:	49cc liquid-cooled single-cylinder four-stroke
Bore and Stroke:	37.8mm x 44mm
Compression ratio:	11.9:1
Induction:	15mm CV carburetor with automatic choke
Ignition:	CD
Transmission:	Automatic V-Matic belt drive
Suspension	Front: Twin-downtube fork; 2.2 inches travel Rear: Single shock; 2.6 inches travel
Brakes	Front: Drum Rear: Drum
Tires	Front: 120/90-10 Rear: 130/90-10
Wheelbase:	49.8 inches
Seat Height:	29.0 inches
Fuel Capacity:	1.3 gallons
Estimated Fuel Economy**:	114 MPG
Colors:	White/Red, Black
Curb Weight*:	194 pounds
*Includes all standard equipment, required fluids and full tank of fuel-ready to ride.
**Honda's fuel-economy estimates are based on EPA exhaust emission measurement test procedures and are intended for comparison purposes only. Your actual mileage will vary depending on how you ride; how you maintain your vehicle; weather; road conditions; tire pressure; installation of accessories; cargo, rider and passenger weight; and other factors.
Meets current CARB and EPA standards. ©2011 American Honda Motor Co., Inc. • All Rights Reserved

Scooters: Professional surfing legend Laird Hamilton

Fri, 21 Jan 2011 08:00:00 -0800

Professional surfing legend Laird Hamilton

Scooters: Supercross champion Jeremy McGrath

Fri, 21 Jan 2011 08:00:00 -0800

Supercross champion Jeremy McGrath

Scooters: Pro Motocross racer Ashley Fiolek

Fri, 21 Jan 2011 08:00:00 -0800

Pro Motocross racer Ashley Fiolek

Scooters: Honda Premieres "The Undying Dream" Short-Film Documentary at 2011 Sundance Film Festival

Fri, 21 Jan 2011 08:00:00 -0800

As part of the "DREAM THE IMPOSSIBLE" Documentary Series, today Honda debuted its eighth short-film documentary, "The Undying Dream," at the Sundance Film Festival. Honda's more than 844,000 Facebook fans, as well as its YouTube channel viewers, will also get a sneak peek of "The Undying Dream" today.

"‘The Undying Dream' is about finding your unique strengths and talents and having the passion and resilience to commit to your calling," said Barbara Ponce, manager of corporate advertising for American Honda Motor Co., Inc. "The Sundance Film Festival is the ideal venue to present Honda's new film, as the Sundance Institute and Honda both encourage an independent spirit, taking risks to bring forth bold ideas, and realizing the power of your own dreams in the process."

Directed by Ondi Timoner, the only filmmaker to twice win the Grand Jury Prize at the Sundance Film Festival, with producers @radical.media, "The Undying Dream" brings to life a Honda corporate principle — the challenging spirit. This spirit is demonstrated in Honda's quest to pursue and achieve impossible dreams, which has led to the creation of innovative products that enhance human mobility and advance environmental consciousness.

"For our newest film, ‘The Undying Dream,' we had the opportunity to interview some truly amazing and inspirational people — Laird Hamilton, professional surfer; Ashley Fiolek, pro Motocross racer; Jeremy McGrath, Supercross champion; Takanobu Ito, president and CEO, Honda Motor Co., Ltd., and other Honda associates — who discuss their passion for achieving their dreams while realizing there's always a new goal coming up right behind it," said writer and producer Todd Carey at RPA, Honda's longstanding advertising agency of record.

"The Undying Dream" will screen at the "Honda Power of Dreams Experience," an interactive venue showcasing unique Honda products highlighting innovation, environmental leadership and advanced technology. In the exhibit, Honda will conduct demonstrations of the world's most advanced humanoid robot, ASIMO, as well as display some of the company's innovative products, such as the Honda FCX Clarity, a cutaway of the Honda CR-Z Sport Hybrid, a 12-foot scale model of the HondaJet, and Honda motorcycle products, including an interactive motorcycle rider safety and training simulator. The "Honda Power of Dreams Experience" is open to the public free of charge Fri., Jan. 21, through Wed., Jan. 26 from 10 a.m. to 5 p.m. "The Undying Dream" will be shown every hour on the half hour starting at 10:30 a.m.

Beyond the Sundance Film Festival, "The Undying Dream" will be supported in-theater and online. Spots of either 90 or 30 seconds will be featured on the YouTube masthead and full-episode players. The full-length film and corresponding 90-second trailer will also air on TiVo.

Launched in January 2009, the "DREAM THE IMPOSSIBLE" Documentary Series is intended to speak to both the hearts and minds of consumers by revealing stories of Honda's corporate philosophy at work through an intimate multimedia, interactive website.

The campaign, developed by RPA, targets 25- to 49-year-old adults with a youthful spirit, who are comfortable with technology, who value authenticity, and who are drawn to brands they can relate to, connect with, or admire.

Credits

Film

Chief Creative Officer: David Smith
Writers: Todd Carey, Curt Johnson
Agency Senior Producer: Isadora Chesler
Executive Producers: Barbara Ponce, Gary Paticoff, Jon Kamen, Frank Scherma, Frank Stiefel, Justin Wilkes
Production Company: @radical.media
Producers: Liz Bradley, Todd Carey, Curt Johnson
Director: Ondi Timoner
DP/Lighting/Cameraman: Andrij Parekh
Editor: Ting Poo/Outpost Digital
Original Soundtrack: Q Department.
Post Production: Method Studios, CD/Flame Artist: Claus Hansen
Telecine: Co3, Artist: Siggy Ferstl
Graphic Designer: Dave Dimeola
Photographer: Davi Russo

Interactive
Chief Creative Officer: David Smith
Executive Producer, Content: Gary Paticoff
Senior Producer, Content: Isadora Chesler
Creative Director/Art: Curt Johnson
Associate Creative Director/Copy: Todd Carey
Senior Art Director/Art: David Mesfin
Senior Copywriter: Brenna Hajek
User Experience Lead: Alex Yra
Technology Director: Scott Westerfield
Technologist/Flash: Jeff Siegal

About Honda
As a company devoted to the advancement of human mobility, Honda's innovative research and development efforts during the past decade have yielded such diverse outcomes as humanoid robotics, walking assist devices, HondaJet, fuel cell electric vehicle technology, thin film solar cells, increased rice crop yields and functional nano-materials – in addition to the design and development of automobiles, motorcycles and power equipment products. Based on its belief in the value of technology to address the needs of society, it is Honda's mission to develop products that anticipate and satisfy the evolving needs of its customers while meeting society's demand for cleaner, safer, more efficient and sustainable means of transportation and human mobility.

Honda News & Views: http://www.honda.com/news

Honda Multimedia Newsroom (For Media Only):
Honda on YouTube: http://www.youtube.com/honda
Honda on Twitter: http://www.twitter.com/americanhonda
Honda on Flickr: http://www.flickr.com/hondanews
Honda Web Site: http://www.honda.com

About RPA
RPA, headquartered in Santa Monica, Calif., is a leading independent advertising agency. RPA builds momentum for brands by offering its clients truly integrated campaigns that resonate throughout its disciplines, which include traditional advertising, interactive, and direct and event marketing. RPA's client list includes American Honda, both the Honda and Acura brands, California Department of Public Health, La-Z-Boy, Farmers Insurance Group, Mandalay Bay Resort and Casino, Luxor Hotel and Casino, and Excalibur Hotel & Casino, and it is the media planning and buying agency for Metro-Goldwyn-Mayer and Lenox Financial Mortgage. For more information, visit http://www.rpa.com.

About @radical.media
@radical.media is a global transmedia company that creates some of the world's most innovative content. The company produces and distributes television, feature films, commercials, music programming, digital content and design. @radical.media has produced award-winning projects, including the Academy Award®-winning documentaryThe Fog of War; the Grammy Award®-winningConcert for George; the Independent Spirit Award-winningMetallica: Some Kind of Monster; the pilot episode of the Emmy® and Golden Globe®winning seriesMad Men; the Emmy®-winning10 Days That Unexpectedly Changed Americafor the History Channel; the critically acclaimed seriesIconoclastsfor the Sundance Channel; and more recently,Master Class,for Oprah's new channel OWN, and the documentarySummit on the Summitfor MTV.The company is currently in production on programs for HBO, MTV, Discovery and OWN. www.radicalmedia.com

Scooters: The Undying Dream

Fri, 21 Jan 2011 08:00:00 -0800

The Undying Dream

Scooters: Honda Brings the "Power of Dreams Experience" to Sundance Film Festival 2011

Thu, 13 Jan 2011 08:00:00 -0800

For the first time, Honda is creating a "Power of Dreams Experience" exhibit at the 2011 Sundance Film Festival. The interactive venue will showcase unique Honda products highlighting innovation, environmental leadership and advanced technology. Festival attendees and local residents will have the opportunity to visit the "Honda Power of Dreams Experience" for six days, Fri., Jan. 21, through Wed., Jan. 26, from 10 a.m. to 5 p.m. at 268 Main Street, Park City, Utah. The venue is open to the public free of charge.

The "Honda Power of Dreams Experience" will feature live 10-minute demonstrations of the world's most advanced humanoid robot, ASIMO (Advanced Step in Innovative Mobility). Designed to someday assist people in their homes, ASIMO is the culmination of more than two decades of research and development by Honda engineers. ASIMO demonstrations will take place hourly starting at 10 a.m. and ending at 4 p.m.

Other Honda products on display inside Honda's Main Street location include the Honda FCX Clarity, the world's most advanced fuel cell electric vehicle; a cutaway of the Honda CR-Z Sport Hybrid, the first hybrid with a 6-speed manual transmission; a 12-foot scale model of the HondaJet, Honda's first advanced light business jet; and Honda motorcycle products, including a Honda Gold Wing with the industry's first motorcycle airbag, a Honda CBR250R entry-level motorcycle, a Honda PCX mid-size scooter and an interactive motorcycle rider safety and training simulator.

In the exhibit, Honda will also premiere "The Undying Dream," the eighth and newest film in its popular "DREAM THE IMPOSSIBLE" Documentary Series. "The Undying Dream" features Big Wave professional surfer Laird Hamilton, along with motorcycle racers and Honda associates (employees) sharing stories about what happens when a dream takes hold of you and drives you to succeed. "The Undying Dream" was directed by Sundance Film Festival two-time Grand Jury Prize Winner, Ondi Timoner (Cool It, We Live in Public, Join Us, Dig!). The film will screen at the Honda Power of Dreams venue every hour on the half hour.

Honda has been a supporter of the Sundance Institute and an official sponsor of the Sundance Film Festival for three years. Honda is also the exclusive sponsor of Sundance Channel's "Interview" program at the Honda Power of Dreams Studio at the Sundance Film Festival. This program will feature talent from the 2011 Sundance Film Festival selections and will run on Sundance Channel, online and via Video on Demand.

In addition, Honda is sponsoring a Sundance Institute video vignette that highlights the work of the Sundance Institute Labs in supporting independent filmmaking. The vignette will premiere at an official Dramatic Competition film premiere during the opening weekend of Sundance and will rotate prior to every Dramatic Film screening at the Sundance Film Festival. The vignette also will run on Sundance Channel, online and via Video on Demand.

Honda News & Views: http://www.honda.com/news
Honda Multimedia Newsroom (For Media Only): http://www.hondanews.com
Honda on YouTube: http://www.youtube.com/honda
Honda on Twitter: http://www.twitter.com/americanhonda
Honda on Flickr: http://www.flickr.com/hondanews
Honda Web Site: http://www.honda.com

Sundance Institute
Sundance Institute is a global nonprofit organization founded by Robert Redford in 1981. Through its artistic development programs for directors, screenwriters, producers, composers and playwrights, the Institute seeks to discover and support independent film and theatre artists from the United States and around the world, and to introduce audiences to their new work. The Institute promotes independent storytelling to inform, inspire, and unite diverse populations around the globe. Internationally recognized for its annual Sundance Film Festival, Sundance Institute has nurtured such projects as Born into Brothels, Trouble the Water, Son of Babylon, Amreeka, An Inconvenient Truth, Spring Awakening, Light in the Piazza and Angels in America. www.sundance.org

Scooters: 2011 Honda Silver Wing

Tue, 05 Oct 2010 12:57:56 -0700

2011 Honda Silver Wing

Scooters: 2011 Honda Silver Wing Features and Benefits

Tue, 05 Oct 2010 09:12:56 -0700

Armed with a sophisticated liquid-cooled fuel-injected four-stroke 582cc twin-cylinder engine, the Silver Wing expands the outer limits of the world of scooters. Because it delivers a remarkably high level of performance along with easy operation—a combination that can take adventuresome riders as far as the open road beckons—the Silver Wing instituted a riding revolution, one that continues to this day.

New for 2011

Classy Black color.
(Silver Wing will be ABS model only in 2011)

Honda Genuine Accessories

Outdoor Cycle Cover

Scooters: 2011 Honda Silver Wing Specifications

Tue, 05 Oct 2010 09:12:56 -0700

Model:	FSC600 / FSC600A (with ABS)
Engine Type:	582cc liquid-cooled four-stroke parallel-twin
Bore and Stroke:	72mm x 71.5mm
Compression Ratio:	10.2:1
Valve Train:	DOHC; four valves per cylinder
Induction:	PGM-FI with automatic enricher circuit, four-hole injectors
Ignition:	Computer-controlled fully transistorized with electronic advance
Transmission:	Automatic V-Matic belt drive
Suspension	Front: 41mm hydraulic fork; 4.7 inches travel Rear: Swingarm with dual hydraulic shocks with five-position spring preload adjustability; 4.5 inches travel
Brakes	Front: Single 276mm disc with CBS three-piston caliper Rear: Single 240mm disc with CBS twin-piston caliper
Tires	Front: 120/80-14 Rear: 150/70-13
Seat Height:	29.7 inches
Wheelbase:	62.8 inches
Fuel Capacity:	4.2 gallons, including 0.9-gallon reserve
Colors:	Black
*Curb Weight:**	551 pounds
*Includes all standard equipment, required fluids and full tank of fuel-ready to ride. Honda's fuel-economy estimates are based on EPA exhaust emission measurement test procedures and are intended for comparison purposes only. Your actual mileage will vary depending on how you ride; how you maintain your vehicle; weather; road conditions; tire pressure; installation of accessories; cargo, rider and passenger weight; and other factors. Meets current EPA and State of California emissions standards. © 2010 American Honda Motor Co., Inc. All Rights Reserved.