Honda Named 'Best Value Brand' for Fifth Time in's 2016 Brand Image Awards

Shoppers continue to appreciate value proposition offered by Honda's lineup family cars and light trucks

New-car shoppers have once again recognized the Honda brand ( as the 'Best Value Brand' in Kelley Blue Book's 2016 Brand Image Study. This marks the fifth year that Honda has received the award, as decided by non-luxury shoppers.

"This Best Value Brand award from KBB validates the efforts of Honda engineers and our dealers to offer our customers products with high levels of quality, reliability and value," said Jeff Conrad, senior vice president and general manager of the Honda automobile division for American Honda.

The 2016 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book Strategic Insights' (previously Market Intelligence's) Brand Watch study.  Brand Watch is an online brand and model perception tracking study tapping into 12,000+ in-market new-vehicle shoppers annually on Kelley Blue Book's  The highly comprehensive study offers insight into how shoppers perceive important factors driving their purchase decisions, and captures brand/model familiarity and loyalty among new-car shoppers.

"Our Kelley Blue Book expert vehicle reviewers consistently praise Hondas for their overall excellence and strong value story, so it is not surprising that car shoppers feel the same way, naming Honda as Kelley Blue Book's Best Value Brand again this year," said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book's "Based on the brand's legendary quality and reliability, Honda previously won that title in 2015, as well as 2011 - 2013."

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic and Accord passenger cars, along with the HR-V, CR-V and Pilot sport/utility vehicles, and the Odyssey minivan. The next generation Ridgeline pickup truck is set to debut later this year.

Honda has been producing automobiles in America for more than 30 years and currently operates 16 major manufacturing facilities in North America. In 2015, more than 99 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

About Kelley Blue Book (
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Each week the company provides the most market-reflective values in the industry on its top-rated website, including its famous Blue Book® Trade-In Values and Fair Purchase Price, which reports what others are paying for new and used cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Kelley Blue Book's ranked highest in its category for brand equity by the 2015 Harris Poll EquiTrend® study and has been named Online Auto Shopping Brand of the Year for four consecutive years. Kelley Blue Book Co., Inc. is a Cox Automotive company.


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